navigate the brand design process with confidence
It certainly sounds straightforward: armed with your glorious mood board you commission a brand designer and bam! Job done, brand launched, on with the business of, well, running your business. Except that if you take this sort of hands off approach, you'll be missing big opportunities.
Creating a brand identity that wins you work needs strategic input from you at the brand design stage and it needs executing effectively at every level. This is the stage I see so many good intentions (and big investments) go awry. You need to behave like a Creative Director and in this course, I'll show you how.
Creating a brand identity that wins you work needs strategic input from you at the brand design stage and it needs executing effectively at every level. This is the stage I see so many good intentions (and big investments) go awry. You need to behave like a Creative Director and in this course, I'll show you how.
