Hello, lovely you, I'm Fiona Humberstone, author, Brand Consultant, Creative Director and founder of The Brand Stylist. I started my company in 2014 with one very clear aim: to empower entrepreneurs to create incredible brands. Having built and sold my own branding company and worked with hundreds of business owners along the way, I realised that there was a real need for someone to demystify the world of branding. It felt too skin-deep, too accidental, too unintentional. I wanted to give entrepreneurs the know-how and confidence to make smart decisions about their brands that would support their commercial objectives and make doing business easier. Six years and two bestselling books later, my company may have grown but my aim remains the same. I'm utterly evangelical about the power of great design and intentional branding and I'm here to unlock the power within your brand.
You'll find a lot written about branding, brand strategy and marketing. My approach centres around creating a destination brand: around creating a space for yourself that plays to your strengths, feeds your ambition and makes your company the only logical choice. Rather than beating the competition, it's about creating a brand that sets you apart. It's about elevating your business and putting your company in a class of your own. Rather than employing complicated sales funnels, writing pushy copy and getting het-up about lead gen, I'd rather we create a brand that enchants. One that resonates with your ideal clients and feels utterly irresistible. I passionately believe that it's not only possible, but the only way to build a sustainable business.
The Brand Stylist is dedicated to educating, inspiring and most of all, empowering you, and to that end, you'll find tons of resources to help you realise the potential within your brand. I'm the author and publisher of two beautiful bestselling books, How to Style your Brand and Brand Brilliance and the blog is packed with downloadable resources, inspirational case studies and plenty of worksheets to start you off on your journey. I also offer workshops, retreats and one to one consultancy for entrepreneurs serious about creating the right impact. The Academy is a really important part of this mix because the courses allow you to access this know-how in a supportive and inspirational way, wherever you are in the world.
The online courses in The Brand Stylist Academy allow us the opportunity to take a specific area of the branding process and walk through it together step by step. I'm a firm believer in the power of making smart, sustainable choices, so you'll find that rather than giving you easy answers or one-size-fits-all formulae, I ask challenging questions that will provide enduring solutions for your unique business. Inside, you'll find a combination of teaching styles that will really ensure you get to the heart of this essential and often nuanced content and will ensure you able to apply what you learn with flair. This is branding for go-getters.