elevate your work

The Resonant Brand Method

An essential professional-level programme for brand designers committed to excellence. Bring a new level of mastery to your work and discover how to consistently create robust visual strategies for your clients that speak to the nuances of their magic.

"It's been an absolutely incredible course! It's changed the entire way I approach client projects."

Kelsey Larsen

the foundation to creating truly powerful brand identities

Being able to consistently design powerful, resonant brand identities will have a direct impact on your clients' commercial success, and yours...


As we continue to operate in increasingly noisy and saturated markets, strong brand strategies and compelling brand identities are fundamental to our commercial success. 


We need our brand identities to 'pitch' us at the right level: to connect with the right people, create the right level of credibility and give us the momentum we need to move forwards. That means having visuals that speak to our 'magic', that honour our edge and allow us to truly own our space. 


What 20+ years in the industry has taught me is that the best strategies are founded on precision. That for your brand to be truly powerful, the magic will be nuanced and the edge will be subtle. We need our brand identities to speak to this. 


As brand designers we need to go beyond aesthetic only, surface-level designs. We need to craft brand identities that speak to the nuances of our clients' magic and work at at a powerful strategic level. This is what's going to set us and our clients up for truly sustainable success. 

transform your business at every level

The Resonant Brand Method is a comprehensive programme that will enable you to create evocative brand identities that align with your clients' brand strategy and give your brand design business an irrefutable edge.

As a framework it's foundational to being able to consistently deliver nuanced, resonant work and will bring rigour, clarity and objectivity to your projects. It will give you the insights you need to create from a place of clarity, confidence and trust.  

The Resonant Brand Method will bring a whole new level of integrity to your work and tranform your relationship with your clients. It will exponentially increase the efficiency with which you can turn around projects and your ability to make a compelling commercial case for your design strategy. It will transform what it feels like to run your design business. 

It's a complete game-changer.

"(you have) completely changed my mind on how to create branding and what it means for me and my clients."

Maria Hoeffin

"I'm not even halfway through level one and I have already learned SO much. This is exactly the framework I have been looking for to help guide my design work."

Nikole Sarvay

Bring a truly strategic and intentional approach to your work

Creating brand identities that are truly aligned with the brand strategy and connect with the subtleties of the brief is the big challenge I'm seeing across the industry right now. The Resonant Brand Method is my response to that.

Founded on colour psychology principles, and drawing on more than two decades' of industry experience, this programme will give you the insights, perspectives and tools you need to translate the nuance of the brief to a brand identity that creates the right strategic impact.

The Resonant Brand Method is transformative at every level. It goes deeper and broader than the aesthetics of conventional branding and allows you to deliver evocative, resonant brand identities every single time.

discover a whole new level of clarity and insight

This in-depth, two-part programme will show you how to precisely translate the detail of your clients' brand objectives to the visuals and align your design with your client's commercial brand strategy, without crushing your creativity.

I'll show you exactly how to cut through the noise and contradiction in a brief and get to a place of complete clarity.

You'll learn how to distil that down to a robust 'essence' and 'feeling' that will form the foundation of your creative response. And you'll discover how to build an unshakeable resonance for your client's brand that you can drawn on throughout your creative process to centre and ground you in a place of true creative confidence.

gain an unshakeable understanding of colour psychology

You'll take a deep dive into the seasonal personalities, the detail of the brand elements and the semantics and subtleties that allow you to get really granular in your thinking and create at a whole new level.

Building a visceral and unshakeable understanding of colour psychology is foundational and Level One of the programme is dedicated to this. We'll go far deeper and broader than anything you might have seen before which will allow you to bring a new level of mastery and integrity to your work. But colour psychology alone will not enable you to create resonant brand identities for your clients.

In Level Two I'll walk you through The Resonant Brand Method process: a highly specialist and powerful creative approach that you can use to align the commercial strategy with your visual response. By the end of the course you will be able to create truly resonant brand identities. And you'll have the tools and the perspective to do this time and again - whatever the brief throws at you.

"It’s already transformed the way I work, given me new confidence and refreshed joy. I collaborate with a web design company and they’ve been so impressed with my new way of working, we now have built a joint offer - they want their websites to have this level of strategic brand design every time."

Ellie Bowie

an empowering programme for brand design professionals

In this comprehensive two-level course you'll begin by mastering the foundations before moving on to learning the process and applying it with your clients. 

I'm passionate about designers leaning into their own creative style, so you'll notice that rather than being rigid or prescriptive, it provides a framework for clarity which will allow you to lean in to even greater levels of creative flair.

Your investment includes lifetime access to both courses and you can work through at your own pace, revisit the content as often as you'd like and begin whenever you're ready.

Level One:
Colour Psychology for Brand Designers

In a process where intention and precision is everything, you'll begin by mastering the foundations; developing an intuitive and instinctive understanding of the seasonal personalities and how they relate to brand design.

You'll take a deep dive into the nuances of the brand seasons, the visceral link with what's happening in the natural world and how that connects back to the resonance of branding. You'll learn how to put together cohesive colour palettes and gain the knowledge you need to confidently translate the seasonal personalities into resonant brand elements.

Level Two:
The Resonant Brand Method

In Level Two you'll discover my proprietary Resonant Brand Method which will give you the tools, insights and processes to bring more resonance, alignment and intention to your own unique creative practice. You'll learn how to cut through the noise of a client brief and find clarity. We'll dig heavily into the semantics and subtleties of what your client really means, even if they aren't articulating it verbally, and allow you to move forwards from a solid foundation.

You'll learn how to identify your clients' seasonal brand personality and crucially, discover a process for translating the precise nuances of the brief into tangible visual assets. You'll use this powerful perspective to hone your vision, curate your design and present a truly compelling brand identity to your client. What's not to love?

programme outcomes

what you'll gain

01
an in-depth understanding of the seasonal personalities
02
A DEEP, WORKING UNDERSTANDING OF THE SEASONAL BRAND ELEMENTS
03
a process for creating COHESIVE AND RESONANT COLOUR PALETTES
04
downloadable quick reference sheets giving you certainty as your knowledge builds
05
how to blend seasonal personalities to capture the nuances
06
the ability to select colour tones, hues and shades to support the brand values
07
perspective, insights and inspiration through the wealth of client case studies
08
confidence and certainty you're on the right track with timely self-assessments built in
09
The Resonant Brand Method design process
10
the ability to craft evocative brands with atmosphere
11
the language and insights to BUILD DEEPER LEVELS OF TRUST WITH YOUR CLIENTS
12
a more efficient and effective way of working that will bring more joy and creativity
13
an appreciation of your own seasonal design style so that you can take on clients who really play to your strengths
14
the ability to articulate what may or may not be working in an existing brand identity
15
the skill to create a resonant brief that informs and inspires
16
the ability to navigate the semantics and subtleties of the brief
17
a robust process to identify the essence and feeling of a brand
18
the ability translate the detail of a brief that through to resonant elements
19
the know-how to craft a strategic vision and refine your design in resonance with the brief
20
an exclusive discount on all courses in The Brand Stylist Academy - for life

"I've always felt confident in finding that clarity in words, but then it felt like a guessing game to try to bring those feelings and ideas across visually. This is the MOST helpful tool I've ever encountered that helps you translate strategy into compelling design that you can be confident is the right fit for the brand."

Sammy Beloso

join the movement of truly strategic brand designers

enrol in The Resonant Brand Method today

Join the growing collective of brand designers bringing a new level of resonance and strategy to their work. I'm passionate about making this the new industry standard so you'll find instalment plans to make this as accessible as possible. If you select a plan, please bear in mind that your content will be released in line with your payments. Full payment will release all of the content in one go - ideal for those of you keen to start implementing this straight away!

Instant, lifetime access

£4,250.00

Get started now

3 instalments

£1425/ month

enrol now

5 instalments

£855/month

enrol now

7 instalments

£610/month

enrol now

*Price shown is inclusive of VAT for UK businesses. This does not affect the rate you'll pay if you're outside the UK

For your security, all orders are processed on a secured server.

"IN A WORLD FULL OF ENTREPRENEURIAL BRAGGING AND FAST WEALTH-BUILDING PROMISES, YOUR CORNER OF THE INTERNET IS A REFRESHING REMINDER OF WHAT IT LOOKS LIKE TO BUILD A BUSINESS BASED ON INTEGRITY, BEAUTY, AND DEEP SKILL."

Tiffany Eurich

watch a free lesson

Enrol in a completely free preview lesson from Level Two: The Resonant Brand Method to gain an insight into what you can expect from this course.
watch a free lesson

How You'll Learn

MORE THAN 140 LESSONS, SPLIT ACROSS TWO INSPIRATIONAL COURSES, TO TAKE AT YOUR OWN PACE.

  • 37 video lessons

    A range of video to give you the context and perspective you need: from practical and instructional lessons on creating cohesive colour palettes to inspirational films showcasing the seasons as they happen.

  • 25 narrated presentations

    In-depth presentations that allow us to really explore the nuances of colour psychology, the principles of making this work and the insight to apply it with confidence.

  • 9 creative exercises

    Inspirational projects that encourage you to experiment with what you're learning, deepen your understanding and embed this new knowledge in the most inspired way possible. There will be mood boards!

  • 25 downloadable worksheets

    Downloadable worksheets, resources and exercises to guide you through this complex and nuanced framework in the most empowering way possible.

  • 17 Case studies

    In-depth examples of colour psychology in action from some of my most favourite projects to date to inspire, inform and energise your learning.

  • 18 written lessons

    Easy to digest text lessons to prompt your thinking, introduce a simple perspective or clear up commonly held misunderstandings and misconceptions.

  • 8 checkpoints to assess your understanding

    We've built in plenty of opportunity for you to check in with your understanding and self-assess your learning throughout the programme so that you can be confident you're headed in the right direction.

  • 7 audio lessons

    Concise and insightful audios that share the perspective, encouragement and expertise needed to build a thorough grounding in this transformative framework.

"working with you has genuinely changed my business"

Nancy Poller, Aligned Design Co

discover more about the power of
colour psychology for brand designers

A two-level programme for brand designers

Colour psychology is a powerful framework that will have a deep impact on your process, wherever you are at in your journey. Having worked with designers at all levels I’m yet to meet an individual or an agency that wouldn’t benefit from this process, it's transformative.

  • aspiring and new

    Start your journey as you mean to go on by bringing a level of insight and credibility from the get go. Incorporating colour psychology into your process from the start will mean saving years of wasted effort, journeys down rabbit holes and uncertainty as you build up your skillset. Build this in from the get-go and you can focus your energies on developing your creative flair, safe in the knowledge that you're delivering something truly strategic from the start.

  • established and experienced

    Over the years I've worked with scores of talented, experienced designers and what I consistently see is a struggle to deliver on all elements of the brief. Where you combine creative flair with the rigour and perspective of colour psychology, magical things happen. Projects get signed off faster, you develop more consistency and joy for your work again and your relationships with your clients are a joy. What's not to love?

  • agencies and studios

    As an established agency it's likely you'll have your own tried and tested creative process and I'm certain that there is a place for colour psychology within that. The shared language and strategic perspective colour psychology brings will allow you to communicate far more effectively as a team, streamline your design process and deliver a higher level of work. What's more, this course will allow you to upskill junior members of your team with a level of insight and credibility that usually takes decades to master.

Curious to learn more before you commit?

three free sessions that'll give you an invaluable insight into the benefits of this framework

join the movement of truly strategic brand designers

enrolment options

This course is already getting rave reviews and I'm confident will transform your work, your process and what you are able to deliver for your clients. To make this as accessible as possible you can choose from a variety of payment plans to suit your needs. Please bear in mind that content is released in line with your payment schedule, so if you're a 'binge it in one go' person, you'll want to go with the full payment option.

Instant, lifetime access

£4,250.00

Get started now

3 instalments

£1425/ month

enrol now

5 instalments

£855/month

enrol now

7 instalments

£610/month

enrol now

*Price shown is inclusive of VAT for UK businesses. This does not affect the rate you'll pay if you're outside the UK

For your security, all orders are processed on a secured server.

"This is the MOST helpful tool I've ever encountered that helps you translate strategy into compelling design that you can be confident is the right fit for the brand."

Sammy Beloso

your investment includes

Consistently creating resonant brand identities founded on a solid visual strategy is something that requires a deep level of skill and understanding. This comprehensive two level programme takes you through the foundations, application and a complete process for crafting resonant brand identities in the most inspirational way possible. Please click on the courses below for a full breakdown of what you can expect from each.

reviews for this programme

5 star rating

Incredible Insights

Sammy Beloso

I have always been a designer who fell in love with design because of the strategy behind it. I love working with businesses to get at the heart of what they're really about and bring that clarity to the forefront and I've always felt confident in...

Read More

I have always been a designer who fell in love with design because of the strategy behind it. I love working with businesses to get at the heart of what they're really about and bring that clarity to the forefront and I've always felt confident in finding that clarity in words, but then it felt like a guessing game to try to bring those feelings and ideas across visually. This is the MOST helpful tool I've ever encountered that helps you translate strategy into compelling design that you can be confident is the right fit for the brand. I'm SO grateful for this resource and have probably watched it 4-5 times through since I bought it. So thankful for you, Fiona! You are an absolute gem in this profession!

Read Less

Meet your Instructor

Bestselling Author, Creative Director and founder of the resonant brand method, Fiona Humberstone

Having sold her design agency in 2012, Fiona now works as a leading Creative Director for lifestyle and consumer brands globally. She is renowned for her unique, evocative vision and her innate ability to cut straight to the heart of a brand and pull the visuals back into resonance.

Fiona is the author and publisher of two bestselling branding books and as a passionate advocate of the power of powerful, resonant brand design has inspired and influenced hundreds of thousands of brand designers and entrepreneurs with her approach.

She has taught thousands through The Brand Stylist Academy and consulted for hundreds (if not thousands) of founders and designers over the years, giving her an unparalleled understanding across the breadth of the brand design industry.

"FIONA IS A TRUE VISIONARY AND EXPERT, WHO NOT ONLY SUPPORTS YOU WHEREVER YOU ARE ON YOUR JOURNEY, BUT ALSO SHARES HER EXPERTISE AND PASSION FOR DESIGN WHOLEHEARTEDLY.!"

Chandra Casali-Bell

Frequently Asked Questions

It's designed to bring robustness, efficiency, confidence, clarity and integrity to designers at all levels: from complete beginner to established agencies. I've worked with hundreds of designers at all levels and I'm yet to meet a designer or agency this wouldn't have a profound impact on. I'm very confident that whatever level or stage you're at in your journey, you'll find tremendous value.
It's not, but that won't affect the gross price you pay for the course. Essentially, everyone pays the same price for the courses but that includes 20% VAT for businesses within the UK. If you're a long time member of the community based in Europe, you will probably remember that pre-Brexit, VAT was also included in your course investments. Since January 2020, when the UK left the EU we have not charged VAT on products and services in Europe. Either way, what you really need to know is that wherever you are based, the headline price of the course is as listed! Nothing is *added on* for tax.
Yes, absolutely. Invoices are automatically generated when you enrol in the course and you can add your company details into the user dashboard if you need to.
Really well! This course is a brilliant complement to what we cover in Elevate and will set you up really well to get even more out of the mentoring opportunity. With these foundations in place you’ll find that the quality of your work and ability to meet a brief will be seriously enhanced and we can reach much higher. Have a look at designer Christine Le from the 2023 cohort. From a standing start, Christine crafted three, staggeringly on-point brand identities despite having no previous design experience. This process really works.
No, not per se, but throughout the course there are various guided checkpoints for you to self assess your progress. In addition there are opportunities for feedback should you wish to make a further modest investment.
There's a growing tendency to market programmes for industry professionals with promises of high ticket sales and instant wealth. That isn't my bag and I am not here to tell you that this will give you the mojo to instantly hike your prices. Having said all of that, the level of flair, confidence, perspective and rigour this framework brings will allow you to stand behind the quality of your work and charge your value with integrity.
Online courses are, by their very nature, inherently, 'non-returnable' and as such, are non-refundable.
I have taught tens of thousands of students across the years and as you'll see from the course ratings and reviews, am renowned for creating high quality courses and learning experiences.
The course page and curriculum should make the scope of the course really clear but if you have any questions about the suitability of the class prior to signing up, please do email me and I'll be delighted to answer.
Like all offerings from The Brand Stylist, this is a high value, well-considered programme that will have a huge impact on your business. I understand that this might not be impulse-buy level pricing, but I am utterly confident that it more than delivers value for your investment. Should you have any pre-purchase questions, please do drop me an email, I'll be really happy to answer or set up a quick call if you'd like to discuss. Also, do look at the rave reviews for this and all of my courses!
No. Thanks for asking. Your enrolment fee covers one user. Substantial discounts are available for agencies who would like to purchase multiple licenses, please email [email protected] to discuss.
Not at all. Your investment includes lifetime access to this course, so you can work through it at a pace that suits you. Go nuts and binge on everything in a couple of days or take your time and reflect in between lessons. You have complete control over how you work through the class. And with lifetime access (given that you stick to the terms) you'll be able to revisit any of those lessons that resonate the most in the future.
Oh my goodness, yes. This is an in-depth, professional level programme that will show you how to create Resonant Brand Identities with colour psychology at it's heart. This is so much more than a more-in-depth course. It's a complete process for creating powerful brand identities and it's going to transform your work and your process. I'm so excited!
Not in this course. This is about teaching you how to create the right feeling and translate your creative ideas into brand identities that will get signed off with joy! If you're new to design, to take a look at Design for Go-Getters for the foundations.
Good question! I’ve structured this course for those of you who do, or would like to, offer brand design as part of your work. It’ll be ideal for website designers, brand strategists and marketers and I’d heartily encourage those of you in that space to enrol.

It’s probably going to be too niche and specialist for my garden, interior designer friends and I’d encourage you to look at the Colour for Creatives courses which are a little more dip your toe as well as the in-person courses.
Good question! This is a self-paced, self-guided course and as there is no external assessment, regulation or verification, it feels inappropriate to offer a certificate at this time. However, I am working on a certification option that you will have the opportunity to invest in should you wish to. All of that said, the impact that this will have on your work will be the truest accolade and I promise you that neither you, nor your clients, will miss the certificate! It's all in the application.
I'm so happy to hear that you've been studying colour psychology already! I know you are going to love what you find inside.

Colour psychology looks simple and instinctive, at first glance, but it's nuanced, layered and requires a deep understanding if you're to use this with integrity.

The approach we take in Level One will bring a new depth of understanding and a resonance that I know you won't have been able to pick up from a book or blog post - or even my previous courses on Colour Psychology.

Colour psychology looks simple and instinctive, but it's nuanced, layered and requires a deep understanding if you're to use this with integrity.

I've been thrilled with which colour psychology has caught the imagination of our industry but I've also seen countless examples of misunderstandings, misinformation and misrepresentation. Level One clears all of this up so that you can move forwards from a solid foundation and serve your clients with true flair.