discover how to consistently create powerful, strategic and resonant brands


Level Two is all about giving you the confidence, know-how and perspective to build brand identities for your clients that will resonate in the right way and a process to be able to consistently deliver strategic and on-brief designs.

In Level One you gained an accurate and unshakeable sense of the foundations of colour psychology a fundamental tool within the Resonant Brand Method. We immersed ourselves deeply within the seasonal personalities, the brand elements and creating cohesive and resonant colour palettes.

In Level Two we'll explore The Resonant Brand Method in detail. We'll show you how to apply this to your work and consistently capture the nuances of a brand, cut through the contradictions in a brief and develop enabling you to accelerate your vision and craft impactful brand designs that work at a strategic level.

"this will forever change the way I think about designing for my clients"

Marie Wagar, August and White

"Love love love all the hard work and thought and care you’ve put into this course. I’m so excited that I signed up!"

Jenn Nash

capture the essence, master the nuances, always deliver on brief

The Resonant Brand Method brings an unparalleled rigour that allows you to both craft brands with atmosphere and consistently deliver on-brief. Commercially this means a more efficient, effective process, increased creative confidence and more recommendations. We'll explore how, through a series of insightful case studies, detailed presentations and self-guided projects that you can use to build out your skillset and up level your confidence.

Confidently apply the seasonal personalities to your clients brands

There's an art to picking a 'season' for a project and through a series of narrated presentations, in-depth case studies and timely checkpoints you'll gain the insight and the tools you need to start things out on the right strategic foot. There is no question that colour psychology is complex and nuanced but by building up your knowledge steadily in Level One, you'll leave this course ready to implement this powerful framework with integrity.

Build deeper levels of trust with your clients

The Resonant Brand Method will give you a framework to bring an unprecedented level of depth and understanding to your work, the rigour to follow that through creatively and the tools to articulate your expertise at each stage. The natural result of this is that your clients have a deeper faith and trust in you and are no longer compelled to micro-manage, leaving you creatively free, to do your best work and build your business in the most sustainable way.

Navigate the feedback process with confidence and ease

The language and perspectives you'll gain through what you learn in this course will allow you to work through the feedback and refinement process in a whole new way. Far from being something to dread, you'll find the whole experience a lot more positive. For starters, colour psychology enables you to deliver on-brief work, so your client is likely to ask for small tweaks rather than big rethinks. Secondly, you'll be able to objectively articulate why what you've created works at a commercial level, gaining trust, working collaboratively and navigating the process with ease.

"I’m feeling so energised by going through the Elevate process and now working my way through this course. It’s the perfect follow up to really push my work to a new level"

Chrystal Fleming

Course curriculum

  • 1

    Introduction

    • Welcome to Level Two

    • Aims for the Course

    • Copyright and Playing Fair
  • 2

    Reflect and Tune Back In

    • Reflect Back and Orientate

    • A Better Way of Doing Business

    • Reflecting on some Favourite Seasonal Brands

    • Gaining a Sense of your Own Seasonal Design Style

    • Creative Exercise: Curate and Reflect on your Seasonal Inspirations
  • 3

    Creating Strategic Brand Designs

    • What is Strategic Brand Design?

    • Spotting Work that Jars Workbook

    • Spotting Work that Jars

    • Seminar: How to Craft a Brand Identity that Feels Right

    • The Importance of The Magic

    • Brand Strategist or Brand Designer?

    • Checkpoint: A Short Portfolio Review through a New Lens

    • Word to the Wise: Looking Forwards in your Learning Journey
  • 4

    Crafting Brands with Atmosphere

    • The Resonant Brand Design Process

    • Case Study: Health Quotient

    • Case Study: A Vegetarian Cafe

    • Case Study: A Candle Company

    • Resonant Branding Knowledge Check

    • Our Journey So Far
  • 5

    Working with Colour Psychology: the process

  • 6

    Building a Resonant Understanding

    • Taking a Resonant Brief

    • Gaining the Clarity you Need

    • Navigating through the Noise

    • Briefs that Inform and Inspire

    • The Toad: An example of a Resonant Brief

    • Clarity Exercise: Finding the Resonance for The Toad

    • Resonance Exercise: Perspectives on The Toad
  • 7

    Defining the Essence and the Feeling

    • Distinguishing the Essence from the Feeling and Why it Matters

    • Defining the Essence and the Feeling: The Process

    • Four Case Studies: Defining the Essence and Feeling

    • Exercise: Identifying the Essence and the Feeling

    • Essence and Feeling Exercise Insights

    • Feeling the Resonance: How to Know When You've Fully Captured the Feeling

    • Capturing a Resonant Sense of the Essence
  • 8

    Deciding on the Season

    • Selecting the Season: The Process

    • Semantics and Subtleties

    • Exercise: Defining the Season

    • Considering The Limiting Qualities of the Seasonal Personalities

    • Building Out Your Instinctive Understanding

    • Refining the Impression

    • Exercise: Defining the Season

    • Defining the Season Exercise Insights

    • Interpreting a Brief: How Language Changes through the Seasons

    • Talking Point: Do Certain Industries Lend Themselves to Specific Seasons?

    • A Timely Reminder from Nature

    • Our Journey So Far
  • 9

    Refining your Vision and Curating your Work

    • Refining your vision and curating your work

    • Crafting a Resonant Vision

    • Creating a Resonant Vision: Four Case Studies

    • Levels of Impact

    • Creativity, Colour Psychology and Your Vision

    • Curating your Work: A Honing and Refining Process

    • Exercise: Reviewing a current project
  • 10

    Creating Colour Palettes with Vision

    • Creating a Colour Palette with Vision: The Principles

    • The Summer Workshop Palette

    • Case Study: The Jazzy Palette

    • Case Study: The Orchard Palette

    • Case Study: The Ania Skincare Palette

    • Working with Pantone Books

    • Colour Palette Practicalities

    • Naming your Palettes
  • 11

    Pulling it All Together

    • Case Study - Middleton Lodge

    • Communicating Colour Psychology with your Clients
  • 12

    Resources for Navigating the Process with Ease

    • Download: The Resonant Brand Design Process

    • The Influence of the Entrepreneur

    • Resources to Help your Clients find Clarity

    • Discerning the Season: A Workbook

    • Articulating the Why and Building Credibility in your Approach

    • Sidestepping the Stand-Off and Consistently Delivering Excellence

    • Resources for Further Exploration

    • An Exclusive Evergreen Discount for all Courses in The Academy

    • Direct Support from Me
  • 13

    Wrapping Up

    • Your Colour Psychology Journey

    • Reflecting on your Learning

    • Maintaining our Professional Integrity

    • Wrapping up Level Two

"FIONA’S STRATEGIC AND EMOTIONAL INSIGHT INTO BRAND DESIGN IS BRILLIANT AND WE ARE LEARNING LOADS"

Jade Thomas

The Colour Psychology for brand designers programme

An empowering and comprehensive, two-level, course that is designed to give you an unshakeable understanding of the colour psychology framework at a professional level so that you can confidently use it with your clients. Includes the Resonant Brand Method which brings a new level of precision and confidence to your creative work.
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FAQ

  • I have a good understanding of colour psychology, can I just buy Level Two?

    No, this programme is only available as a complete collection and that's because you need a deep and solid understanding of Colour Psychology if you are to apply the Resonant Brand Method with integrity. Colour psychology looks simple and instinctive, but it's nuanced, layered and requires a deep understanding if you're to use this with integrity. I've been thrilled with which colour psychology has caught the imagination of our industry but I've also seen countless examples of misunderstandings, misinformation and misrepresentation. It's essential to me that this framework is used with integrity and therefore, I am only selling this as a two-level programme, so that I can be certain you have all of the foundations in place before you apply it.

  • Can I get a refund if this isn't for me?

    No, thank you for asking. As a digital product, and by definition, un-returnable, sales are final and non refundable. I am yet to meet a brand designer that this wouldn't benefit, however, should you have any questions about whether this is right for you, please do email me.

  • What level of designer is this aimed at?

    This programme is designed for brand designers at all levels - from those of you just starting out to those of you with decades of experience. I've worked with, and mentored, hundreds of designers