"this will forever change the way I think about designing for my clients"

Marie Wagar, August and White

master the nuances of the seasonal personalities

In this first course we layer up your understanding of the foundations of colour psychology so that you can use this framework with confidence. Through a series of in depth video lessons, creative exercises and narrated presentations, you'll build up a truly instinctive and resonant sense of the personalities to allow you to use this framework from an accurate starting point.

Gain a deep, working understanding of the seasonal brand elements

Fundamental to being able to create strategic and commercial brand identities for your clients, we'll explore in depth how the seasonal personalities translate through to each of the core brand elements: typography, colour tones, pattern and illustration style, photography and texture.

create cohesive and resonant colour palettes

Through a series of comprehensive and insightful video lessons, practical exercises and a wealth of case studies you'll gain the confidence to create colour palettes that work every time.

Course Curriculum

More than 60 insightful and informative lessons that will give you a comprehensive understanding of the foundations of colour psychology. Essential for brand designers committed to excellence.

    1. Welcome to Colour Psychology for Brand Designers!

    2. Your Starting Point

    3. What you'll need for this course

    4. The Extraordinary Power of Colour Psychology

    5. An important note on the philosophy

    6. Aims for the Course

    7. copyright and playing fair

    8. Mastering the Art of Colour Psychology

    1. Colour Psychology and Brand Design

      FREE PREVIEW

    2. Creating an Intentional Brand Identity: The Process

    3. An introduction to the Seasonal Personalities

    4. Download - The Seasonal Fundamentals

    1. A Walk through the Year

    2. A Walk Through Spring

    3. Nature in Spring

    4. A Walk through Summer

    5. Nature in Summer

    6. A Walk through Autumn

    7. Nature in Autumn

    8. A Walk through Winter

    9. Nature in Winter

    10. Quiz: How do the Seasonal Personalities Feel?

    11. Creative Exercise: Create a Mood Board for Each Season

    1. The Spring Brand Elements

    2. The Summer Brand Elements

    3. The Autumn Brand Elements

    4. The Winter Brand Elements

    5. Download: The Brand Elements for each of the Four Seasons

    6. Case Study: The Hoskin Hobbs Brand Identity

    7. Case Study: The Vision for Wunderled

    8. Case Study: The Punchy Brand Vision (Coming Soon!)

    9. Quiz: The Seasonal Brand Elements

    10. Creative Exercise: Curate a Series of Brand Elements Boards

    1. Mixing the Seasons: Capturing the Nuances of a Brand

    2. Shared Seasonal Characteristics

    3. Case Study: Acre of Roses Australian Retreat

    4. Case Study: Fiona Pickles Floral Artist

    5. Case Study: The Incredibly Clever Canine Circus

    6. Case Study: The Dairy at Middleton Lodge

    7. Case Study: Victoria Wade Garden Design and Landscape Architecture

    8. Mixing Seasons: The Key Principles

    1. Building a Cohesive Colour Palette

    2. Principles of Putting Together a Cohesive Colour Palette

    3. Putting Together your Colour Palette: Starting with the Seasons

    4. The Nuts and Bolts of a Coherent Colour Palette

    5. Evoking a Mood through a Colour Palette

    6. The Colour Chips Exercises

    7. Insight: The Orchard Palette

    8. Insight: The Summer Workshop Palette

    9. Insight: The Jazzy Palette

About this course

  • 63 lessons
  • 3 hours of video content