A two-level programme for brand designers
Colour psychology is a powerful framework that will have a deep impact on your process, wherever you are at in your journey. Having worked with designers at all levels I’m yet to meet an individual or an agency that wouldn’t benefit from this process, it's transformative.
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aspiring and new
Start your journey as you mean to go on by bringing a level of insight and credibility from the get go. Incorporating colour psychology into your process from the start will mean saving years of wasted effort, journeys down rabbit holes and uncertainty as you build up your skillset. Build this in from the get-go and you can focus your energies on developing your creative flair, safe in the knowledge that you're delivering something truly strategic from the start.
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established and experienced
Over the years I've worked with scores of talented, experienced designers and what I consistently see is a struggle to deliver on all elements of the brief. Where you combine creative flair with the rigour and perspective of colour psychology, magical things happen. Projects get signed off faster, you develop more consistency and joy for your work again and your relationships with your clients are a joy. What's not to love?
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agencies and studios
As an established agency it's likely you'll have your own tried and tested creative process and I'm certain that there is a place for colour psychology within that. The shared language and strategic perspective colour psychology brings will allow you to communicate far more effectively as a team, streamline your design process and deliver a higher level of work. What's more, this course will allow you to upskill junior members of your team with a level of insight and credibility that usually takes decades to master.