elevate your work

Colour Psychology for Brand Designers

A comprehensive colour psychology programme structured around the Resonant Brand Method. Discover how to consistently capture the nuances of a brand and create truly powerful, strategic and resonant work. Created for brand design professionals committed to excellence.


discover how to create resonant, evocative,
brand identities that hit the mark every, single time

 

the foundation to creating truly powerful brand identities

Being able to consistently design powerful brand identities will have a direct impact on your clients' commercial success, and yours...


As brand designers our clients are coming to us to translate their strategy into beautiful visuals. But a powerful brand is about more than just aesthetics. It’s about creating resonance at the right level. It’s about knowing that however your client needs their brand to feel, you have the tools and the knowledge to be able to deliver that with certainty and consistency.


Colour psychology is the only framework that I’ve found that enables you to do this. Over the years, I've been developing the Resonant Brand Design Method that draws on these foundations and allows you to create work that captures the nuances of a brand, build deeper levels of trust with your clients and create work that resonates. This comprehensive course shows you how. 

"I wish I'd learned this in design school...This course has given me the most powerful and comprehensive understanding of brand design, which I didn't have in three years of design school and agency work."

Maria Hoefflin, Brand Designer

"I’m feeling so energised by going through the Elevate process and now working my way through this course. It’s the perfect follow up to really push my work to a new level"

Ellie Bowie, brand designer

the power to transform your work, your process and your experience of your business

Colour psychology is transformative at every level and it goes both deeper and broader than simply the meaning behind the colour palettes you pull together. 

As a framework it's foundational to being able to deliver on-brief projects every time, and will bring rigour, clarity and objectivity to your work. It'll bring an unparalleled level of certainty that you can draw on to really lean in to your creative edge. And that perspective, new language with which to articulate your ideas and strategic approach will have a huge impact on your relationship with your clients and what it feels like to run your design business.

When you combine this with your creative flair, magical things will happen.

"I'm not even halfway through level one and I have already learned SO much. This is exactly the framework I have been looking for to help guide my design work."

Nikole Sarvay

Bring a more strategic and intentional approach to your work

Brands that stand the test of time are intentionally crafted. They go deeper than surface level aesthetics and evocatively resonate with their ideal clients.

As brand designers, being able to consistently deliver on that has become increasingly important as we weather the current economic storms.

Colour psychology and The Resonant Brand Design Method provides a reliable and highly practical framework that allows us to consistently deliver work that performs at a strategic level.

Discover a new level of confidence and ease

Getting the branding right for a business is a huge responsibility and the weight of that can be crippling to even the most talented of designers.

Colour psychology brings an unparalleled level of clarity, perspective and confidence, allowing you to access flow, maintain momentum and navigate your relationship with your client with ease.

The Resonant Brand Design Method will give you the skills to dig into the nuances of a brand, capture the distinctive essence and confidently deliver work that resonates.

navigate your creative process with certainty and streamline your decision making

Brand design is typically considered a highly subjective process which can get overwhelming. Colour psychology allows you to move forwards with the certainty that what you're delivering is on brief, and aesthetically and commercially exactly what your client really needs to move their business forwards. It's transformative.

"It's been an absolutely incredible course! It's changed the entire way I approach client projects."

Kelsey Larson

Gain a whole new level of mastery

I'm loathe to suggest that this course will help you read your clients minds, because that sounds like hyperbole. That said, there is no question that the insights, perspectives and rigorous approach this course will give you will allow you to deeply understand what your clients mean and how to translate that into beautiful visual assets that are signed off first time.

Get Started today try a free lesson

an empowering programme for brand design professionals

Colour psychology might seem simple at first glance, but it's complex, multi-layered and nuanced. If you're to realise the full potential of the framework and use it with your clients with integrity, you need a thorough understanding of the fundamentals and the guidance and perspective from an experienced pioneer in the field.

In this comprehensive two-level course you'll begin by mastering the foundations, developing an intuitive and instinctive understanding of the seasonal personalities and how they relate to brand design. You'll gain the knowledge you need to put together cohesive colour palettes and confidently translate the seasonal personalities into resonant brand elements that will work for your clients at a strategic level. 

In Level Two we explore how to apply this to your own creative practice through my proprietary Resonant Brand Design Method: identifying your clients' seasonal personalities, honing your vision, curating your design and navigating our way through the common challenges and developing truly intentional, commercial and powerful brand identities.

included in your investment

Please click on each course for the full course curriculum and takeaways . Your investment in the programme includes full, lifetime access to both courses.

Level One:
Colour Psychology for Brand Designers

In a process where intention and precision is everything, you'll begin by mastering the foundations; developing an intuitive and instinctive understanding of the seasonal personalities and how they relate to brand design.

You'll take a deep dive into the nuances of the brand seasons, the visceral link with what's happening in the natural world and how that connects back to the resonance of branding. You'll learn how to put together cohesive colour palettes and gain the knowledge you need to confidently translate the seasonal personalities into resonant brand elements.

Level Two:
The Resonant Brand Method

In Level Two you'll discover my proprietary Resonant Brand Method which will give you the tools, insights and processes to bring more resonance, alignment and intention to your own unique creative practice. You'll learn how to cut through the noise of a client brief and find clarity. We'll dig heavily into the semantics and subtleties of what your client really means, even if they aren't articulating it verbally, and allow you to move forwards from a solid foundation.

You'll learn how to identify your clients' seasonal brand personality and crucially, discover a process for translating the precise nuances of the brief into tangible visual assets. You'll use this powerful perspective to hone your vision, curate your design and present a truly compelling brand identity to your client. What's not to love?

programme outcomes

what you'll gain

01
an in-depth understanding of the seasonal personalities
02
A DEEP, WORKING UNDERSTANDING OF THE SEASONAL BRAND ELEMENTS
03
a process for creating COHESIVE AND RESONANT COLOUR PALETTES
04
downloadable quick reference sheets giving you certainty as your knowledge builds
05
how to blend seasonal personalities to capture the nuances
06
the ability to select colour tones, hues and shades to support the brand values
07
perspective, insights and inspiration through the wealth of client case studies
08
confidence and certainty you're on the right track with timely self-assessments built in
09
The Resonant Brand Method design process
10
the ability to craft evocative brands with atmosphere
11
the language and insights to BUILD DEEPER LEVELS OF TRUST WITH YOUR CLIENTS
12
a more efficient and effective way of working that will bring more joy and creativity
13
an appreciation of your own seasonal design style so that you can take on clients who really play to your strengths
14
the ability to articulate what may or may not be working in an existing brand identity
15
the skill to create a resonant brief that informs and inspires
16
the ability to navigate the semantics and subtleties of the brief
17
a robust process to identify the essence and feeling of a brand
18
the ability translate the detail of a brief that through to resonant elements
19
the know-how to craft a strategic vision and refine your design in resonance with the brief
20
an exclusive discount on all courses in The Brand Stylist Academy - for life

"working with you has genuinely changed my business"

Nancy Poller, Aligned Design Co

join the movement of truly strategic brand designers

enrol in The Resonant Brand Method today

Join the growing collective of brand designers bringing a new level of resonance and strategy to their work. I'm passionate about making this the new industry standard so you'll find instalment plans to make this as accessible as possible. If you select a plan, please bear in mind that your content will be released in line with your payments. Full payment will release all of the content in one go - ideal for those of you keen to start implementing this straight away!

Instant, lifetime access

£4,250.00

Get started now

3 instalments

£1425/ month

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5 instalments

£855/month

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7 instalments

£610/month

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*Price shown is inclusive of VAT for UK businesses. This does not affect the rate you'll pay if you're outside the UK

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How You'll Learn

MORE THAN 140 LESSONS, SPLIT ACROSS TWO INSPIRATIONAL COURSES, TO TAKE AT YOUR OWN PACE.

  • 37 video lessons

    A range of video to give you the context and perspective you need: from practical and instructional lessons on creating cohesive colour palettes to inspirational films showcasing the seasons as they happen.

  • 25 narrated presentations

    In-depth presentations that allow us to really explore the nuances of colour psychology, the principles of making this work and the insight to apply it with confidence.

  • 9 creative exercises

    Inspirational projects that encourage you to experiment with what you're learning, deepen your understanding and embed this new knowledge in the most inspired way possible. There will be mood boards!

  • 25 downloadable worksheets

    Downloadable worksheets, resources and exercises to guide you through this complex and nuanced framework in the most empowering way possible.

  • 17 Case studies

    In-depth examples of colour psychology in action from some of my most favourite projects to date to inspire, inform and energise your learning.

  • 18 written lessons

    Easy to digest text lessons to prompt your thinking, introduce a simple perspective or clear up commonly held misunderstandings and misconceptions.

  • 8 checkpoints to assess your understanding

    We've built in plenty of opportunity for you to check in with your understanding and self-assess your learning throughout the programme so that you can be confident you're headed in the right direction.

  • 7 audio lessons

    Concise and insightful audios that share the perspective, encouragement and expertise needed to build a thorough grounding in this transformative framework.

"working with you has genuinely changed my business"

Nancy Poller, Aligned Design Co

watch a free lesson

Enrol in a completely free preview lesson from Level Two: The Resonant Brand Method to gain an insight into what you can expect from this course.
watch a free lesson

A two-level programme for brand designers

Colour psychology is a powerful framework that will have a deep impact on your process, wherever you are at in your journey. Having worked with designers at all levels I’m yet to meet an individual or an agency that wouldn’t benefit from this process, it's transformative.

  • aspiring and new

    Start your journey as you mean to go on by bringing a level of insight and credibility from the get go. Incorporating colour psychology into your process from the start will mean saving years of wasted effort, journeys down rabbit holes and uncertainty as you build up your skillset. Build this in from the get-go and you can focus your energies on developing your creative flair, safe in the knowledge that you're delivering something truly strategic from the start.

  • established and experienced

    Over the years I've worked with scores of talented, experienced designers and what I consistently see is a struggle to deliver on all elements of the brief. Where you combine creative flair with the rigour and perspective of colour psychology, magical things happen. Projects get signed off faster, you develop more consistency and joy for your work again and your relationships with your clients are a joy. What's not to love?

  • agencies and studios

    As an established agency it's likely you'll have your own tried and tested creative process and I'm certain that there is a place for colour psychology within that. The shared language and strategic perspective colour psychology brings will allow you to communicate far more effectively as a team, streamline your design process and deliver a higher level of work. What's more, this course will allow you to upskill junior members of your team with a level of insight and credibility that usually takes decades to master.

"IN A WORLD FULL OF ENTREPRENEURIAL BRAGGING AND FAST WEALTH-BUILDING PROMISES, YOUR CORNER OF THE INTERNET IS A REFRESHING REMINDER OF WHAT IT LOOKS LIKE TO BUILD A BUSINESS BASED ON INTEGRITY, BEAUTY, AND DEEP SKILL."

Tiffany Eurich

Colour psychology for brand designers

enrolment options

This course is already getting rave reviews and I'm confident will transform your work, your process and what you are able to deliver for your clients. To make this as accessible as possible you can choose from a variety of payment plans to suit your needs. Please bear in mind that content is released in line with your payment schedule, so if you're a 'binge it in one go' person, you'll want to go with the full payment option.

Three, Monthly Payments

Split your investment across three months and access the content in line with your payments.

£ 1425 / month

Enrol Now
  • Three, monthly payments
  • Instant Access to the First Third of the Programme
  • Content Released Each Month in Line with your Payments
  • Inclusive of 20% VAT for UK Businesses
  • Full Access within 3 months
  • Lifetime Access
instant access

One, Single Payment

Get immediate access to both Colour Psychology for Brand Designers and The Resonant Brand Method and up-level your business at your pace.

£ 4250 once

Enrol Now
  • One, Single Payment Upon Enrolment
  • Instant Access to the Full Courses
  • Completely Self Paced
  • Inclusive of 20% VAT for UK Businesses
  • Lifetime Access

Five, Monthly Payments

Split your investment across five months and access the content in line with your payment plan.

£ 855 / month

Enrol Now
  • Five, monthly payments
  • Instant Access to the First Fifth of the Programme
  • Content Released Each Month in Line with your Payments
  • Inclusive of 20% VAT for UK Businesses
  • Full Access within 5 months
  • Lifetime Access

7 instalments

I know just how transformative this programme will be so I'm making this accessible as possible. Split your payment of £610 across seven, monthly instalments, your content will be released, three chapters at a time, in line with your payments.
Your investment includes lifetime access and VAT for those of you within the UK. No additional tax is payable for those of you outside the UK

course reviews

5 star rating

Incredible Insights

Sammy Beloso

I have always been a designer who fell in love with design because of the strategy behind it. I love working with businesses to get at the heart of what they're really about and bring that clarity to the forefront and I've always felt confident in...

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I have always been a designer who fell in love with design because of the strategy behind it. I love working with businesses to get at the heart of what they're really about and bring that clarity to the forefront and I've always felt confident in finding that clarity in words, but then it felt like a guessing game to try to bring those feelings and ideas across visually. This is the MOST helpful tool I've ever encountered that helps you translate strategy into compelling design that you can be confident is the right fit for the brand. I'm SO grateful for this resource and have probably watched it 4-5 times through since I bought it. So thankful for you, Fiona! You are an absolute gem in this profession!

Read Less
5 star rating

I wish I've learned this in the design school.

Maria Hoefflin

Colour psychology in terms of seasonal personality has massively improved my design process. The course has given me the most powerful and comprehensive understanding of brand design, which I didn't have in three years of design school and agency ...

Read More

Colour psychology in terms of seasonal personality has massively improved my design process. The course has given me the most powerful and comprehensive understanding of brand design, which I didn't have in three years of design school and agency work.

Read Less

Meet your Instructor

Bestselling Author, Creative Director and pioneer of colour psychology for brand design, Fiona Humberstone

An exacting Creative Director and commercially minded Brand Strategist, Fiona works with a variety of entrepreneurs across the consumer and lifestyle sectors, bringing clarity, creativity and her incisive vision to every project she works on. Fiona has spent more than twenty years in the industry, successfully navigating countless challenging times including two recessions and a global pandemic. She has owned, grown, sold and run franchises as well as founding, building and selling her own thriving design agency. She’s the author and publisher of the bestselling books How to Style your Brand and Brand Brilliance, variously described as ‘The business owners’ knowledge bomb book’ and ‘The book we’ve been waiting for’ by readers and press worldwide. Fiona is passionate about empowering entrepreneurs to create exceptional brands and runs inspirational online courses, game-changing workshops and highly sought-after retreats. She has a knack for capturing the essence of a business, finding clarity in a complex brief and translating commercial goals into visual assets. She is a creative thinker, an innovative marketer and thought leader in her field.

"FIONA IS A TRUE VISIONARY AND EXPERT, WHO NOT ONLY SUPPORTS YOU WHEREVER YOU ARE ON YOUR JOURNEY, BUT ALSO SHARES HER EXPERTISE AND PASSION FOR DESIGN WHOLEHEARTEDLY.!"

Chandra Casali-Bell

"(you have) completely changed my mind on how to create branding and what it means for me and my clients."

Maria Hoeffin

Frequently Asked Questions

Any! I'm yet to meet a designer or agency this wouldn't have a profound impact on and whatever level or stage you're at in your journey, you'll find tremendous value.
Online courses are, by their very nature, inherently, 'non-returnable' and as such, are non-refundable.
I have taught tens of thousands of students across the years and as you'll see from the course ratings and reviews, am renowned for creating high quality courses and learning experiences.
The course page and curriculum should make the scope of the course really clear but if you have any questions about the suitability of the class prior to signing up, please do email me and I'll be delighted to answer.
Like all offerings from The Brand Stylist, this is a high value, well-considered course that will have a huge impact on your business. I've priced it at a level that makes it accessible to as many entrepreneurs as possible and I'm confident you'll love it! Do take a look at the reviews to get an insight into the quality of my classes. You're going to have a ball!
Your investment includes lifetime access to this course, so you can work through it at a pace that suits you. Go nuts and binge on everything in a couple of days or take your time and reflect in between lessons. You have complete control over how you work through the class. And with lifetime access (given that you stick to the terms) you'll be able to revisit any of those lessons that resonate the most in the future.
Oh my goodness, yes. This is an in-depth, professional level programme that will show you how to create Resonant Brand Identities with colour psychology at it's heart. This is so much more than a more-in-depth course. It's a complete process for creating powerful brand identities and it's going to transform your work and your process. I'm so excited!
Not in this course. This is about teaching you how to create the right feeling and translate your creative ideas into brand identities that will get signed off with joy! If you're new to design, to take a look at Design for Go-Getters for the foundations.
Good question! I’ve structured this course for those of you who do, or would like to, offer brand design as part of your work. It’ll be ideal for website designers, brand strategists and marketers and I’d heartily encourage those of you in that space to enrol. it’s probably going to be too niche and specialist for my garden, interior designer friends and I’d encourage you to look at the colour for creatives courses which are a little more dip your toe as well as the in-person courses.
Good question! This is a self-paced, self-guided course and as there is no external assessment, regulation or verification, it feels inappropriate to offer a certificate. All of that said, the impact that this will have on your work will be the truest accolade and I promise you that neither you, nor your clients, will miss the certificate! It's all in the application.
No. Thanks for asking. Your enrolment fee covers one user.
I share lots of content for free on my website and these online courses are priced fairly and more than reflect the value you'll gain from the class. If you'd like to discuss prices for multiple logins or even an affiliate programme if you have lots of clients who would benefit, then I'd be delighted to hear from you.
It's not, but that won't affect the gross price you pay for the course. Essentially, everyone pays the same price for the courses but that includes 20% VAT for businesses within the UK. If you're a long time member of the community based in Europe, you will probably remember that pre-Brexit, VAT was also included in your course investments. Since January 2020, when the UK left the EU we have not charged VAT on products and services in Europe. Either way, what you really need to know is that wherever you are based, the headline price of the course is as listed! Nothing is *added on* for tax.
Yes, absolutely. Invoices are automatically generated when you enrol in the course and you can add your company details into the user dashboard if you need to.
Really well! This course is a brilliant complement to what we cover in Elevate and will set you up really well to get even more out of the mentoring opportunity. With these foundations in place you’ll find that the quality of your work and ability to meet a brief will be seriously enhanced and we can reach much higher. Have a look at designer Christine Le from the 2023 cohort. From a standing start, Christine crafted three, staggeringly on-point brand identities despite having no previous design experience. This process really works.
No, not per se, but throughout the course there are various guided checkpoints for you to self assess your progress. In addition there are opportunities for feedback should you wish to make a further modest investment.
There's a growing tendency to market programmes for industry professionals with promises of high ticket sales and instant wealth. That isn't my bag and I am not here to tell you that this will give you the mojo to instantly hike your prices. Having said all of that, the level of flair, confidence, perspective and rigour this framework brings will allow you to stand behind the quality of your work and charge your value with integrity.