the foundation to creating truly powerful brand identities

Being able to consistently design powerful brand identities will have a direct impact on your clients' commercial success, and yours...


As brand designers our clients are coming to us to translate their strategy into beautiful visuals. But a powerful brand is about more than just aesthetics. It’s about creating resonance at the right level. It’s about knowing that however your client needs their brand to feel, you have the tools and the knowledge to be able to deliver that with certainty and consistency.


Colour psychology is the only framework that I’ve found that enables you to do this. 

the power to transform your work, your process and your experience of your business

Colour psychology is transformative at every level and it goes is both deeper and broader than simply the meaning behind the colour palettes you pull together. 

As a framework it's foundational to being able to deliver on-brief projects every time and will bring a level of rigour, clarity and objectivity to your work. It'll bring an unparalleled level of certainty that you can draw on to really lean in to your creative edge. And that perspective, new language with which to articulate your ideas and strategic approach will have a huge impact on your relationship with your clients and what it feels like to run your design business.

When you combine this with creative flair, magical things will happen.

"IN A MATTER OF SIX SHORT WEEKS, I’VE LEARNED TO BECOME MY OWN CREATIVE DIRECTOR - FROM BIGGER PICTURE QUESTIONS SUCH AS WHETHER MY VISION WILL RESONATE WITH THE AUDIENCE, TO MORE TECHNICAL DECISIONS SUCH AS WHETHER THIS FONT IS GIVING OFF THE RIGHT FEELING."

Marion Tan

Bring a more strategic and intentional approach to your work

Brands that stand the test of time are intentionally crafted. They go deeper than surface level aesthetics and evocatively resonate with their ideal clients. As a brand designer, being able to consistently deliver on that has become increasingly important as we weather the current economic storms. This requires a reliable and highly practical framework that allows us to consistently deliver work that performs at a strategic level. Colour psychology provides that foundation.

Discover a new level of confidence and ease

Getting the branding right for a business is a huge responsibility and the weight of that can be crippling to even the most talented of designers. Colour psychology brings an unparalleled level of clarity, perspective and confidence, allowing you to access flow, maintain momentum and navigate your relationship with your client with ease.

navigate your creative process with certainty and streamline your decision making

Brand design is typically considered a highly subjective process which can get overwhelming. Colour psychology allows you to move forwards with the certainty that what you're delivering is on brief, and aesthetically and commercially exactly what your client really needs to move their business forwards. It's transformative.

"YOUR EXPERTISE HAS TAKEN MY BUSINESS TO THE NEXT LEVEL. LITERALLY."

Shea Bailey

an empowering programme for brand design professionals

Colour psychology might seem simple at first glance, but it's complex, multi-layered and nuanced. If you're to realise the full potential of the framework and use it with your clients with integrity, you need a thorough understanding of the fundamentals and the guidance and perspective that comes from the pioneer of this for the brand design field brand design is essential. 

In this comprehensive two-level course you'll begin by mastering the foundations, developing an intuitive and instinctive understanding of the seasonal personalities and how they relate to brand design. You'll gain the knowledge you need to put together cohesive colour palettes and confidently translate the seasonal personalities into resonant brand elements that will work for your clients at a strategic level.

In Level Two we explore how to apply this to your own creative practice: identifying your clients' seasonal personalities, navigating our way through the common challenges and developing truly intentional, commercial and powerful brand identities.

included in your investment

Please click on each course for the full course curriculum and takeaways

How You'll Learn

MORE THAN 130 LESSONS, SPLIT ACROSS TWO INSPIRATIONAL COURSES, TO TAKE AT YOUR OWN PACE.

  • 65 video lessons

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • 65 narrated presentations

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • 24 creative exercises

    Mood boards, quizzes to test your knowledge

  • 65 downloadable worksheets

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • 24 resources

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • 24 checkpoints to assess your understanding

    Mood boards, quizzes to test your knowledge

"working with you has genuinely changed my business"

Nancy Poller, Aligned Design Co

A two-level programme for brand designers

Colour psychology is a powerful framework that will have a deep impact on your process, wherever you are at in your journey. Having worked with designers at all levels I’m yet to meet an individual or an agency that wouldn’t benefit from this process, it's transformative.

  • aspiring and new

    Start your journey as you mean to go on by bringing a level of insight and credibility from the get go. Incorporating colour psychology into your process from the start will mean saving years of wasted effort, journeys down rabbit holes and uncertainty as you build up your skillset. Build this in from the get-go and you can focus your energies on developing your creative skillset safe in the knowledge that you're delivering something truly strategic from the start.

  • established and experienced

    Over the years I've worked with scores of talented, experienced designers and what I consistently see is a struggle to deliver on all elements of the brief. Where you combine creative flair with the rigour and perspective of colour psychology, magical things happen. Projects get signed off faster, you develop more consistency and joy for your work again and your relationships with your clients are a joy. What's not to love?

  • agencies and studios

    As an established agency it's likely you'll have your own tried and tested creative process and I'm certain that there is a place for colour psychology within that. The shared language and strategic perspective colour psychology brings will allow you to communicate far more effectively as a team, streamline your design process and deliver a higher level of work. What's more, this course will allow you to upskill junior members of your team with a level of insight and credibility that usually takes decades to master.

"IN A WORLD FULL OF ENTREPRENEURIAL BRAGGING AND FAST WEALTH-BUILDING PROMISES, YOUR CORNER OF THE INTERNET IS A REFRESHING REMINDER OF WHAT IT LOOKS LIKE TO BUILD A BUSINESS BASED ON INTEGRITY, BEAUTY, AND DEEP SKILL."

Tiffany Eurich

Enrol now and save £750

As with all my online courses, you'll get the best ever price at launch. Invest now and gain immediate access to Level One, priority access to Level Two (included in your investment) and a very generous saving of £750 right now. Launch price valid until 14 September.

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Investment options for agencies

Multiple licenses and bonus content for agencies and studios coming to the Level Two course (out this Autumn). Your investment includes access to both. Prices shown include the £750 launch discount and are also inclusive of VAT for those of you within the UK.

Curious to learn more before you commit?

two free sessions that'll give you an invaluable insight into the benefits of this framework

Meet your Instructor

Bestselling Author, Creative Director and pioneer of colour psychology for brand design, Fiona Humberstone

An exacting Creative Director and commercially minded Brand Strategist, Fiona works with a variety of entrepreneurs across the consumer and lifestyle sectors, bringing clarity, creativity and her incisive vision to every project she works on. Fiona has spent more than twenty years in the industry, successfully navigating countless challenging times including two recessions and a global pandemic. She has owned, grown, sold and run franchises as well as founding, building and selling her own thriving design agency. She’s the author and publisher of the bestselling books How to Style your Brand and Brand Brilliance, variously described as ‘The business owners’ knowledge bomb book’ and ‘The book we’ve been waiting for’ by readers and press worldwide. Fiona is passionate about empowering entrepreneurs to create exceptional brands and runs inspirational online courses, game-changing workshops and highly sought-after retreats. She has a knack for capturing the essence of a business, finding clarity in a complex brief and translating commercial goals into visual assets. She is a creative thinker, an innovative marketer and thought leader in her field.

"FIONA IS A TRUE VISIONARY AND EXPERT, WHO NOT ONLY SUPPORTS YOU WHEREVER YOU ARE ON YOUR JOURNEY, BUT ALSO SHARES HER EXPERTISE AND PASSION FOR DESIGN WHOLEHEARTEDLY.!"

Chandra Casali-Bell

Frequently Asked Questions

  • Do you provide a certificate upon completion of this course?

    Good question! This is a self-paced, self-guided course and as there is no external assessment, regulation or verification, it feels inappropriate to offer a certificate. All of that said, the impact that this will have on your work will be the truest accolade and I promise you that neither you, nor your clients, will miss the certificate! It's all in the application.

  • If I take the instalment plan route will the content be drip fed?

    Usually yes, but in this instance, you will have access to all of level one straightaway. The content for Level Two will be released late Autumn and as a thank you for your faith in me I'm paying it forward by giving you access to the whole course straight away. There is an expectation and an obligation to honour your instalment plan. Digital products are by their very nature non-returnable so in accessing the course and committing to an instalment plan you agree to make all payments in their entirety.

  • Is there a mentoring element like with Elevate?

    No, not per se, but throughout the course there are various guided checkpoints for you to self assess your progress. In addition there are opportunities for feedback should you wish to make a further modest investment.

  • What level of designer is this for?

    I'm yet to meet a designer this wouldn't work for so whatever level or stage you're at in your journey you'll find huge value.

  • What happens if I get stuck?

    You shouldn't, but you can book feedback for a modest additional investment should you like to.

  • Where is level two?

    On it's way! I'm aiming for a mid-November release and will keep those of you enrolled posted.

  • How long will this take me to work through?

    Good question. There are currently 62 lessons in Level One and 72 (and counting) in Level Two. That's a fair few hours of video content and presentations to work through, plus the creative exercises which you can really go to town on. I'm loathe to put a timeframe on this as I know you all work at different rates, but I'd encourage you to savour the process and take as long as you need to really reflect on everything we have to offer here. This course is completely self paced, so you can work through at your own rate and lifetime access means that you can, and I'd encourage you to revisit as often you'd like.