There is much to think about when building a website: SEO, functionality, customer journey, sales funnels, tone of voice, content… The list goes on and the exhaustiveness of that is certainly not something I’m going to tackle here. All of that ‘left brain’ stuff is crucial, and our focus here is on what it feels like to connect with your brand through your website.
To do that, you first need to have a compelling brand in place and the essential clarity to be able to write truly captivating copy. If you've found yourself here first (and lots of people want to go straight 'in' at the website stage) I'd enthusiastically encourage you to take my free Where to Start course first to orientate yourself and then come back here when you have a show-stopping brand and dazzling clarity to build from. I promise you, it'll make your investment at this stage so much more effective.
· for entrepreneurs & founders ·
bring clarity & flair to your website
"IT’S A REALLY IN-DEPTH, INSIGHTFUL AND STRATEGIC DEEP DIVE INTO THE PHOTOGRAPHY YOU USE TO PORTRAY YOURSELF ON YOUR WEBSITE.
RUN, DON’T WALK, PEOPLE..."
Andrew Timothy O'Brien, garden writer & author
"I am just over halfway through and it is soooo good!
I am feeling so inspired about the possibilities."
Jennie goy, leather goods brand owner
"I'm delighted to be signed up for this - a chunk of time to really intentionally concentrate on what I need my photographs to do rather than just randomly taking them and then choosing whatever is at hand"
Jane Lindsey, florist
"huge thanks to you and Cecelina for this wonderful and powerful course – it has made my heart thud with possibilities! I’ve thought bigger, wider and better and the marvel is that through your guiding and expertise have a route to doing, not just dreaming."
Jennifer Tetlow