Creating your Brand: Where to Start

free mini-course for entrepreneurs

Creating your Brand: Where to Start

If you’re about to launch a new business, are thinking about embarking on a rebrand, or simply want to maximise the impact your brand creates, this free mini-course is a must take.

ENROL

you deserve a brand that truly showcases your brilliance

Your brand has the power to transform how business works for you. Get it right and your brand will help you attract the right clients, own your space and deepen brand loyalty. It will massively increase credibility, showcase your expertise and allow you to charge what you're worth.

I want you to have all of that and more.

In this concise but insightful mini-course we'll take the first steps to creating a powerful brand that truly showcases your brilliance.

"Fiona has a clear and calm way of articulating how brand owners can dive deep into their brands and ensure their 'magic', or USPs, are conveyed through all aspects of their brand identity. A great place to start if you have limited knowledge in this area, like myself, and are trying to understand how to build a brand that speaks to our ideal consumers."

kari sherman, pilates instructor

learn the fundamentals

A hugely inspirational and informative way to get started on your journey. The nine inspirational and informative lessons will take you around an hour to work through in their entirety. Did I also mention that it's free?

take a strategic approach

If you want to leverage the power within your brand, there’s much to consider before we get anywhere near choosing a designer or commissioning your website. I'll show you how to integrate strategy from the start.

get this right first time

For those of you who want to avoid the time, expense and heartache of commissioning something that doesn't work. Let's set you on the path to creating something evocative, distinctive and bespoke.

A Free mini-course

An essential introduction to the fundamentals of branding for anyone launching or rebranding a company.

Enrol now

"I wish I had met you a year ago!"

dan, startup owner

let me show you what it takes to create a brand as brilliant as you are

In this informative and insightful mini-course I'll walk you through the key steps and the things you need to be thinking about so that you're clear on what it takes to create a brand that works for you and your clients instinctively love.

We'll dig into the importance of a genuinely strategic approach, explore what aligning your brand strategy with your brand identity really looks like and inspire you with the possibilities through several beautiful case studies.

"Only 20 minutes into Fiona's latest seminar and already have 5 pages of notes. If my maths is right, I should have about 15 pages by the end. Wouldn't have it any other way though!"

Katha Zander, brand designer

Creating your Brand: Where to Start

A hugely inspirational and informative way to get started on your journey.
The nine concise and insightful lessons will take you around an hour to work through in their entirety. Did I also mention that it's free?

enrol Now

"What struck a chord with me the most was the alignment of brand identity with brand strategy, shaping the entire business from text, fonts, colors, to messaging. ... Fiona is truly dedicated to helping us establish a strong brand identity. If you require brand assistance, Fiona should be your first choice."

denise lampron, colour consultant

is this for me?

this is for those of you who want to...

create an evocative brand experience

that reflects the love and attention you've poured into creating your products.

attract higher end, more discerning clients

with a distinctive brand identity that really speaks to your brilliance

build credibility & showcase your expertise

Your current branding is leaving you feeling undervalued, overlooked and unappreciated - let's fix that.

inspire loyalty and trust

This is about more than credibility. Let's create an atmospheric brand that allows you to truly connect and own your space.

charge what you're worth

You deserve a brand that gives potential clients confidence in what you do and allows you to charge what you know you're worth.

get this right first time

Those of you who've experienced the gut wrenching agony of commissioning a brand identity that makes your heart sink. Not on my watch!

inside you'll discover...

what you'll learn

What is Resonant Branding? And what Value will this Strategic Approach Bring?

Aligning your Brand Identity with your Brand Strategy

Incidental or Intentional Branding? The Power of Getting this Right

The Essential Steps

Case Study: Ania, An Australian Organic Skincare Brand

Workbook: A Moment to Dream Big and Allow yourself Permission

Realising the Potential in your Own Brand

Links, Resources and Other Good Things

"So great and packed with helpful information I can put to use today. I’ve taken a lot of seminars over the past year and this was by far the best one."

Beth Schneider

· free mini course ·

creating your brand: where to start

A must-take course for entrepreneurs.

self paced, instant access

£125 free

enrol nowe

get started today!

"Firstly, thank you for creating the exact course to help me focus on the business that I'm building! And for free! You really are an amazing brand mentor, and I cannot thank you enough for all the support you give people like me - Mini-preneurs who are constantly juggling all the things!"

lisa secker, fashion designer

Now feels like a good time to introduce myself...

I’m Fiona Humberstone: Bestselling Author, Brand Strategist, Creative Director and founder of The Brand Stylist.

Over the past two decades I’ve been lucky enough to work on some incredible projects. From a family founded Italian agroturismo, to a magnificent retreat on the exclusive Caribbean island of Mustique. From a quintessentially English vineyard in the Sussex Weald, to an organic Australian skincare range, an enchanting Yorkshire estate complete with Michelin starred restaurant and many, many more in between.

My work has been featured in publications such as Conde Nast Traveller, House and Garden, Harpers Bazaar and the Sunday Times to name just a few. My books have topped the bestseller lists for five consistent years and Brand Brilliance was named by The Independent newspaper as one of the Top Ten Books for Entrepreneurs.

I set up The Brand Stylist with one clear mission: to empower entrepreneurs to create truly extraordinary brands and I’ve spent the last ten years developing the ultimate collection of branding resources and courses to help you do just that.

With more than two decades in the business, extensive experience of mentoring and consulting for thousands of brand designers and entrepreneurs, I’m uniquely placed to help you create the most captivating brand possible in the most joyful, inspirational and commercially advantageous way. Welcome!

reviews for this free course

This Course Exceeded My Expectations!

Belinda Stokes

This mini-course was very edifying and encouraging. I am rebranding and recalibrating my business. This mini-course was more comprehensive than I would hav...

This mini-course was very edifying and encouraging. I am rebranding and recalibrating my business. This mini-course was more comprehensive than I would have imagined. It gave me lots of "food for thought". You provided a wealth of resources--the Worksheet, the Roadmap, your podcast, and blog articles for me to consume. 5 Star Course.

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Caught my attention as it offered an answer to the most i...

Lynn OMara

Helpful and insightful guidance. Appreciated the mix of presentations, case study videos, supporting document downloads, and list of resources.

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Creating Your Brand: Where To Start

Denise Lampron

Fiona excels in branding! She effectively conveys the significance of brand identity with warmth and encouragement, instilling confidence in the process. Her...

Fiona excels in branding! She effectively conveys the significance of brand identity with warmth and encouragement, instilling confidence in the process. Her guidance throughout the course includes clear explanations and illustrative examples to help you grasp the essence of branding. What struck a chord with me the most was the alignment of brand identity with brand strategy, shaping the entire business from text, fonts, colors, to messaging. This forms the heart of my business. Fiona's questions are crucial; they delve into your current business brand and future aspirations. Fiona is truly dedicated to helping us establish a strong brand identity. If you require brand assistance, Fiona should be your first choice. Denise Lampron, MatureBeauty&Style

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Good beginnings

Helen B

Clear, useful information, explained well. Perhaps it would be useful to have a complete beginners aspect, including brand names and other initial start-up c...

Clear, useful information, explained well. Perhaps it would be useful to have a complete beginners aspect, including brand names and other initial start-up considerations.

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Absolutely lovely mini-course!

Brenda Chadambura

I really enjoyed "Creating your brand: Where to start". Fiona encouraged some deep & insightful questions, which I loved, because they made me realize ...

I really enjoyed "Creating your brand: Where to start". Fiona encouraged some deep & insightful questions, which I loved, because they made me realize how much more clarity was needed in my brand messaging and imagery. Incidentally, I had just decided to open & revisit my copy of Brand Brilliance when Fiona announced this new mini-course in her email. Talk about synchronicity! Thank you for this mini-course Fiona! It clarified and refined many things in my marketing thinking! You're a gem!

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Thank you

Caroline Hirst

Really valuable and inspiring insights presented in a highly engaging and professional way. Thank you.

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Great intro!

Agnetha Svensson

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love the title

lisa chiodo

Thanks so much, i've had my brand Renovating Italy for it seems like a hundred years and it's never really felt right, a bit of everything I've learnt thrown...

Thanks so much, i've had my brand Renovating Italy for it seems like a hundred years and it's never really felt right, a bit of everything I've learnt thrown together and I have to admit I've become disillusioned with the thought of creating something special. So to start 2025 i thought I'd start over fresh and this is the second day of my re thinking and yours is the first place that came to mind (I followed you years ago arghhh). so again thank you ciao for now lisa

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Frequently Asked Questions

How long will the course take me to complete?

The nine lessons are a mix of video, screencasts and narrated presentations and should take you around an hour to watch.
I've also included a workbook to get you thinking big about your brand and the time that will take will depend on how much time you'd like to invest.
This is a self-paced course so you can work through at your own pace and there is no time limit for completion. I've deliberately kept the lessons concise, uplifting and insightful and I hope it'll be a real joy to work through for you.

How much does this course cost?

This one is completely free! I am passionate about empowering entrepreneurs to make smart choices about how they approach their brand and this free mini-course is designed to give everyone the opportunity to create the most powerful brand possible. I look forward to sharing my resonant approach with you!

Do I have to join the mailing list?

Yes. This mini-course is a great way of adding value to this community of entrepreneurs whilst at the same time as building my list.
Enrolling in the course means that you're automatically added to The Brand Stylist mailing list and I hope you'll stick around - it's a pretty wonderful community.
I'm really mindful that the pressures on all of our time means that we need to consider carefully who we invite into our inboxes so I'll always endeavour to keep my content relevant and energising.
If you do decide at any time you no longer wish to be a part of the community in this way, you can unsubscribe at any time.

Will I be able to create an evocative, distinctive, bespoke brand identity as a result of this course?

Ha! No, you won't. But what you will have is a clear sense of the key steps, considerations and approach you need to take if you're to achieve this goal.
Branding is by its' very nature a high stakes and nuanced process and I'd be doing you a real disservice if I implied that you could get everything you needed from this single, one hour mini-course.
What you will get is the insight, inspiration and I hope motivation to bring a strategic approach to this process and really make the most of this opportunity.

is this just going to be a sales pitch?

Yes and no. First things first, I passionately believe in the power of bringing a strategic approach to your brand. I've seen time and again the impact of getting this right and the fallout when this doesn't happen so I'm pretty passionate about making sure that whatever you invest in your brand, and whoever you invest it with, you get the right result.
In this course I want to inspire you with the possibility of bringing a more strategic, intentional approach to your brand because what I know is that's going to be good for your business.
As an entrepreneur myself (in the business of brand consultancy and brand training) I hope that as a result of the value I've added to your thinking and approach, you'll want to benefit from my unique experience and insights but there is no hard sell and there is most certainly no fluff here.
Those of you who've been around my work for a while you'll hopefully know that I work hard to inspire, add value and be generous with my experience in everything I produce and this is offered in that same spirit.

Is this suitable for brand designers?

Good question! I’ve written this course specifically for entrepreneurs and if you're a brand designer looking to further your own professional development, watch this space, there are good things coming for you very soon!
This course is ideal to get your clients on the right strategic page before they work with you so I welcome partnerships with designers looking to support their clients. Please do feel free to enrol with a view to referring your clients to this course. Affiliate options are also available so I'll be glad to discuss this with you.
Brand designers are of course business owners in their own right and if you're in need of help untangling your own brand identity then this will be ideal.
Please respect the time and expertise that has gone into both creating this course and designing this programme and be mindful that this absolutely isn't intended for designers to take and apply with your own clients. If you are concerned that watching this might incidentally happen to land up in your own content I'd urge you not to sign up, I take copyright infringement very seriously.

Creating your brand: where to start

A hugely inspirational and informative way to get started on your journey. The nine concise and insightful lessons will take you around an hour to work through in their entirety. Did I also mention that it's free?

Enroll for free

"This mini-course was more comprehensive than I would have imagined. It gave me lots of "food for thought". You provided a wealth of resources--the Worksheet, the Roadmap, your podcast, and blog articles for me to consume. 5 Star Course."

Belinda Stokes