"This mini-course was more comprehensive than I would have imagined. It gave me lots of "food for thought". You provided a wealth of resources. 5 Star Course."
Belinda Stokes
it's time to create a brand that really works for you
Not on my watch!
You deserve a brand that attracts the right clients, enables you to command the price you're worth and allows you to own your space with absolute magnificence.
In this concise but insightful (one-hour) mini-course you'll discover how to get your brand right from the get-go.
"I wish I had met you a year ago!"
dan, startup owner
· free mini course ·
creating your brand: where to start
A must-take course for entrepreneurs.
get started today!
"Firstly, thank you for creating the exact course to help me focus on the business that I'm building! And for free! You really are an amazing brand mentor, and I cannot thank you enough for all the support you give people like me - Mini-preneurs who are constantly juggling all the things!"
lisa secker, fashion designer
A Free branding course
Let's get your brand right from the start
learn the fundamentals
If you want to leverage the power within your brand, there’s much to consider before we get anywhere near choosing a designer or commissioning your website. I'll show you how to create a brand that works and lasts from the start.
avoid the pitfalls
Would you be suprised if I told you that every week I speak to an entrpreneur who has invested in their brand and not got what they needed? Not on my watch! This course will set you right from the get-go.
get this right first time
For those of you who want to avoid the time, expense and heartache of commissioning something that doesn't work. Let's set you on the path to creating something evocative, distinctive and bespoke.
"Fiona has a clear and calm way of articulating how brand owners can dive deep into their brands and ensure their 'magic', or USPs, are conveyed through all aspects of their brand identity. A great place to start if you have limited knowledge in this area, like myself, and are trying to understand how to build a brand that speaks to our ideal consumers."
kari sherman, pilates instructor
"Fiona is truly dedicated to helping us establish a strong brand identity. If you require brand assistance, Fiona should be your first choice."
denise lampron, colour consultant
Now feels like a good time to introduce myself...
I’m Fiona Humberstone: Bestselling Author, Brand Strategist, Creative Director and founder of The Brand Stylist.
I set up The Brand Stylist with one clear mission: to empower entrepreneurs to create truly extraordinary brands and I’ve spent the last ten years developing the ultimate collection of branding resources and courses to help you do just that.
With more than two decades in the business, extensive experience of mentoring and consulting for thousands of brand designers and entrepreneurs, I’m uniquely placed to help you create the most captivating brand possible in the most joyful, inspirational and commercially advantageous way. Welcome!
reviews for this free course
This Course Exceeded My Expectations!
Belinda Stokes
This mini-course was very edifying and encouraging. I am rebranding and recalibrating my business. This mini-course was more comprehensive than I would hav...
Read MoreThis mini-course was very edifying and encouraging. I am rebranding and recalibrating my business. This mini-course was more comprehensive than I would have imagined. It gave me lots of "food for thought". You provided a wealth of resources--the Worksheet, the Roadmap, your podcast, and blog articles for me to consume. 5 Star Course.
Read LessCaught my attention as it offered an answer to the most i...
Lynn OMra
Helpful and insightful guidance. Appreciated the mix of presentations, case study videos, supporting document downloads, and list of resources.
Helpful and insightful guidance. Appreciated the mix of presentations, case study videos, supporting document downloads, and list of resources.
Read LessCreating Your Brand: Where To Start
Denise Lampron
Fiona does a fine job of illustrating the importance of strategy and the resultant confidence and power in getting it right. You will emerge knowing that s...
Read MoreFiona does a fine job of illustrating the importance of strategy and the resultant confidence and power in getting it right. You will emerge knowing that strategy is your first priority and how all else in your business stems from this one concept. Denise Lampron
Read LessGood beginnings
Helen B
Clear, useful information, explained well. Perhaps it would be useful to have a complete beginners aspect, including brand names and other initial start-up c...
Read MoreClear, useful information, explained well. Perhaps it would be useful to have a complete beginners aspect, including brand names and other initial start-up considerations.
Read LessAbsolutely lovely mini-course!
Brenda Chadambura
I really enjoyed "Creating your brand: Where to start". Fiona encouraged some deep & insightful questions, which I loved, because they made me realize ...
Read MoreI really enjoyed "Creating your brand: Where to start". Fiona encouraged some deep & insightful questions, which I loved, because they made me realize how much more clarity was needed in my brand messaging and imagery. Incidentally, I had just decided to open & revisit my copy of Brand Brilliance when Fiona announced this new mini-course in her email. Talk about synchronicity! Thank you for this mini-course Fiona! It clarified and refined many things in my marketing thinking! You're a gem!
Read LessThank you
Caroline Hirst
Really valuable and inspiring insights presented in a highly engaging and professional way. Thank you.
Really valuable and inspiring insights presented in a highly engaging and professional way. Thank you.
Read LessGreat intro!
Agnetha Svensson
love the title
lisa chiodo
Thanks so much, i've had my brand Renovating Italy for it seems like a hundred years and it's never really felt right, a bit of everything I've learnt thrown...
Read MoreThanks so much, i've had my brand Renovating Italy for it seems like a hundred years and it's never really felt right, a bit of everything I've learnt thrown together and I have to admit I've become disillusioned with the thought of creating something special. So to start 2025 i thought I'd start over fresh and this is the second day of my re thinking and yours is the first place that came to mind (I followed you years ago arghhh). so again thank you ciao for now lisa
Read LessAn empowering insight
Kiara Martin
This course really made me feel like I could take my business to a level I had hardly dared envisage before - I cannot WAIT to start the Brand Clarity course!
This course really made me feel like I could take my business to a level I had hardly dared envisage before - I cannot WAIT to start the Brand Clarity course!
Read LessCreating Your Brand: Where To Start
Denise Lampron
Fiona does a fine job of illustrating the importance of strategy and the resultant confidence and power in getting it right. You will emerge knowing that s...
Read MoreFiona does a fine job of illustrating the importance of strategy and the resultant confidence and power in getting it right. You will emerge knowing that strategy is your first priority and how all else in your business stems from this one concept. Denise Lampron
Read LessFrequently Asked Questions
I've also included a workbook to get you thinking big about your brand and the time that will take will depend on how much time you'd like to invest.
This is a self-paced course so you can work through at your own pace and there is no time limit for completion. I've deliberately kept the lessons concise, uplifting and insightful and I hope it'll be a real joy to work through for you.
Enrolling in the course means that you're automatically added to The Brand Stylist mailing list and I hope you'll stick around - it's a pretty wonderful community.
I'm really mindful that the pressures on all of our time means that we need to consider carefully who we invite into our inboxes so I'll always endeavour to keep my content relevant and energising.
If you do decide at any time you no longer wish to be a part of the community in this way, you can unsubscribe at any time.
Branding is by its' very nature a high stakes and nuanced process and I'd be doing you a real disservice if I implied that you could get everything you needed from this single, one hour mini-course.
What you will get is the insight, inspiration and I hope motivation to bring a strategic approach to this process and really make the most of this opportunity.
I will of course, be enthusiastically encouraging you to take a deeply strategic and resonant approach to your brand and get something that really works and lasts. And honestly, if that's what you're looking for, I'm the best person to support you.
Wherever you go after taking this course, you'll have gained huge insight and value for just an hour of your time. That has to be worth it, right?
This course is ideal to get your clients on the right strategic page before they work with you so I welcome partnerships with designers looking to support their clients. Please do feel free to enrol with a view to referring your clients to this course. Affiliate options are also available so I'll be glad to discuss this with you.
Brand designers are of course business owners in their own right and if you're in need of help untangling your own brand identity then this will be ideal.
Please respect the time and expertise that has gone into both creating this course and designing this programme and be mindful that this absolutely isn't intended for designers to take and apply with your own clients. If you are concerned that watching this might incidentally happen to land up in your own content I'd urge you not to sign up, I take copyright infringement very seriously.