create a show-stopping brand

· stage two ·

create a clear brand strategy

Find your space, define your magic and work out what you want to be known
for before you start thinking about what typeface to pick for your logo or which
colours will work best for you and you’ll find the process more enjoyable,
more productive and wholly more effective. A strong Brand Strategy is at the
heart of every powerful brand and getting this right is foundational.

create a clear and robust brand strategy

Everything starts with clarity and getting this stage right is fundamental if you’re to build a brand that realises its true potential. It’s dazzling clarity that’s most often either missed, or skimmed through at a surface level and this causes endless issues down the line. 

There are other places to cut back if needs be, your strategy isn’t one of them.

everything starts with clarity

A deep and dazzling level of clarity is pivotal to every successful brand, you'll know that from the Where to Start course. And as you build out your brand: creating your website, writing your copy, briefing in your photography, navigating your business direction, you'll find yourself drawing on this foundation again and again.

What you may, or may not be aware of, is just how important working through the Brand Clarity process is for you, the entrepreneur.

The insight, clarity and confidence you are able to bring as a result of working through the exercises; building up layers of insight and gaining new depths of clarity is powerful stuff. Creating an unstoppable momentum and providing the foundations for a deeply resonant brand.

· for entrepreneurs & founders ·

nail your brand strategy

bestselling course
Brand Clarity

the essential starting point for anyone launching or rebranding

masterclass
The Naming Masterclass

" Such a brilliant, insightful and empowering course. My head is spinning from so many ideas brought to light. I would highly recommend this to anyone considering moving forward with their brand. You certainly will not regret it."

Catherine Finkernagel, architect

· for entrepreneurs & founders ·

brand strategy insights

bitesized seminar
Creating a Powerful Muse

Identify your ideal clients in the most powerful way

bitesized seminar
Identifying your Creative Style

"this course has utterly cut through the clutter. I love how straight forward the lessons are and how deep the questions take you. I can not express strongly enough how valuable this course is."

Dawn Terizzi, brand designer

· invest in the full collection and save £175 ·

the Style your Brand collection

course 01
Brand Clarity

Everything starts here: find your space, define your essence and identify your muses

course 02
Brand Vision

Craft a vision for your brand that supports you at a commercial level.

course 03
Creative Direction

Master the impact your brand creates at every touchpoint.

enrol in all three and save £175
The Style your Brand Collection £1100 £925

The Style your Brand collection has been carefully designed to walk you through the journey of creating your brand in the most empowering and inspirational way possible. Your investment gives you lifetime access to the three key courses: Brand Clarity, Brand Vision and Creative Direction. Bought separately, your investment in the three courses would be £1100. Enrol today from just £925 and save £175. Instalment plans are available.

discover more

"I recommend everyone who wants to start a brand, take these courses first. I'm sorry I didn't, because I would have saved a lot of money trying things out on my own. Thank you Fiona for teaching us all this and more."

Cristina Dusterhus, jewellery designer