"this will forever change the way I think about designing for my clients"

Marie Wagar, August and White

the foundations of colour psychology for brand design

Colour psychology is a framework that requires a deep and correct level of understanding if you're going to use it effectively in your work. 

In Level One you'll gain an accurate and unshakeable sense of the foundations of colour psychology: the seasonal personalities, the brand elements and creating cohesive and resonant colour palettes that will allow you to use this framework with your clients with integrity.

master the nuances of the seasonal personalities

In this first course we layer up your understanding of the foundations of colour psychology so that you can use this framework with confidence. Through a series of in depth video lessons, creative exercises and narrated presentations, you'll build up a truly instinctive and resonant sense of the personalities to allow you to use this framework from an accurate starting point.

Gain a deep, working understanding of the seasonal brand elements

Fundamental to being able to create strategic and commercial brand identities for your clients, we'll explore in depth how the seasonal personalities translate through to each of the core brand elements: typography, colour tones, pattern and illustration style, photography and texture.

create cohesive and resonant colour palettes

Through a series of comprehensive and insightful video lessons, practical exercises and a wealth of case studies you'll gain the confidence to create colour palettes that work every time.

Course curriculum

More than 65 insightful and informative lessons that will give you a comprehensive understanding of the foundations of colour psychology. Essential for brand designers committed to excellence.

  • 1

    Introduction

    • Welcome to Colour Psychology for Brand Designers!

    • Your Starting Point

    • What you'll need for this course

    • The Extraordinary Power of Colour Psychology

    • An important note on the philosophy

    • Aims for the Course

    • copyright and playing fair

    • Mastering the Art of Colour Psychology
  • 2

    Introducing The Seasonal Personalities

    • Colour Psychology and Brand Design

    • Creating an Intentional Brand Identity: The Process

    • An introduction to the Seasonal Personalities

    • Download - The Seasonal Fundamentals
  • 3

    Working Intuitively with the Seasons: A Walk Through The Year

    • A Walk through the Year

    • A Walk Through Spring

    • Nature in Spring

    • A Walk through Summer

    • Nature in Summer

    • A Walk through Autumn

    • Nature in Autumn

    • A Walk through Winter

    • Nature in Winter

    • Quiz: How do the Seasonal Personalities Feel?

    • Creative Exercise: Create a Mood Board for Each Season
  • 4

    Translating the Seasons into Brand Design

    • The Spring Brand Elements

    • The Summer Brand Elements

    • The Autumn Brand Elements

    • The Winter Brand Elements

    • Download: The Brand Elements for each of the Four Seasons

    • Case Study: The Hoskin Hobbs Brand Identity

    • Case Study: The Vision for Wunderled

    • Case Study: The Punchy Brand Vision (Coming Soon!)

    • Quiz: The Seasonal Brand Elements

    • Creative Exercise: Curate a Series of Brand Elements Boards
  • 5

    Mixing the Seasons

    • Mixing the Seasons: Capturing the Nuances of a Brand

    • Shared Seasonal Characteristics

    • Case Study: Acre of Roses Australian Retreat

    • Case Study: Fiona Pickles Floral Artist

    • Case Study: The Incredibly Clever Canine Circus

    • Case Study: The Dairy at Middleton Lodge

    • Case Study: Victoria Wade Garden Design and Landscape Architecture

    • Mixing Seasons: The Key Principles
  • 6

    Fundamentals of Putting Together a Colour Palette

    • Building a Cohesive Colour Palette

    • Principles of Putting Together a Cohesive Colour Palette

    • Putting Together your Colour Palette: Starting with the Seasons

    • The Nuts and Bolts of a Coherent Colour Palette

    • Evoking a Mood through a Colour Palette

    • The Colour Chips Exercises

    • Insight: The Orchard Palette

    • Insight: The Summer Workshop Palette

    • Insight: The Jazzy Palette
  • 7

    The Colours

    • The Meanings of the Colours

    • Download: The Meanings of the Colours and the Rules!

    • The question of black
  • 8

    Wrapping Up Level One

    • Wrapping up Level One

    • Wrapping Up Level One Checkpoint: This or That?

    • Spring 'This, or That' Insights

    • Summer 'This, or That' Insights

    • Autumn 'This, or That' Insights

    • Winter 'This, or That' Insights

    • NEW! Exploring the Impact of Colour Psychology with Caz Harrison

    • Reflection Exercise

    • Wrapping Up Level One

    • The Live Session

The Colour Psychology for brand designers programme

An empowering and comprehensive, two-level, course that is designed to give you an unshakeable understanding of the colour psychology framework at a professional level so that you can confidently use it with your clients. Begin working through Level One now and gain priority access to Level Two (included in your investment) when it's released in the Autumn.
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FAQ

  • I have a good understanding of colour psychology, can I go straight to Level Two?

    No, but if you're insistent email me first,

  • Colour psychology really doesn't look that complicated, why the laboured level one?

    Address common questions ahead of time to save yourself an email.

  • Can I get a refund if this isn't for me?

    No, as with all digital products sales are final and non refundable.