Create an unshakeable vision for your brand

Discover how to create the *right* impact

Every entrepreneur serious about making a success of their business needs a clear and compelling vision. Vision enables you to set yourself apart from your competition, be distinctive and create the traction your brand deserves.

Brand Vision is a self-paced, comprehensive online course that will give you the power to answer that question I'm asked the most: 'What should my brand look like?'

Through a series of in-depth presentations, creative exercises and inspirational videos this course will give you the power to build a clear creative vision for your brand that will support your commercial objectives and get you to where you want to be in style. It's the ideal workshop for go-getters who want to get their branding right.

Move your brand forwards with confidence

Create a vision that works commercially

Great brands don't just 'happen', they are built; carefully crafted with passion, vision and love. By the time you complete Brand Vision, you're going to have an unshakeable view of the exact impact you want your brand to make and a clear understanding of how that translates through each aspect of your visual identity. You'll discover how tiny details like the thickness of a line or the print on a dress will affect the impact your brand makes and you'll have the know-how to move forwards to the creative direction stage with confidence.

What you'll gain

This is my most comprehensive course to date and I couldn't be more thrilled with it. I know you're going to LOVE it! As with all my courses, you can expect a well-thought through process, high production values and beautiful photography to make your experience an enjoyable and inspirational one. You'll find a full list of the content in the Class Curriculum below. Here are the key takeaways:

  • An inspirational and elevated vision you can be sure is sending out the right commercial signals

  • An in-depth understanding of the impact type, colour, imagery and illustration will have on your brand

  • The confidence that you're working through a tried and tested, structured process based on almost two decades in the business

  • A clear sense of how your brand should look and feel so that you can move forwards to the Creative Direction stage with confidence

  • A concise and captivating Brand Vision document that everyone who works on your brand will be able to work from

Tame your inner magpie

Know what works to support your commercial objectives

Ever find yourself paralysed by indecision or simply unsure about which of your (many) inspirations will work for your brand commercially? This class will help you edit your ideas and crucially, understand why some things will work for your brand and will undermine it. The upshot? The freedom to work in a more instinctive, inspired and effective way.

Deepen your knowledge

Captivate your clients at every level

If you're to realise the potential within your brand you need the certainty that everything is pulling in the right direction. That means you need to do more than commission a great designer: you need to behave like a Creative Director, and that starts here. You need a clear vision and a thorough understanding of how each element works. In Brand Vision you'll gain detailed insights into the subtle nuances of each brand element so that you can truly master the impact your brand makes with confidence.

Invest in your brand

Master the impact your company makes

What you learn in this class will have an effect well beyond your initial vision. Mastering the impact your brand makes is an essential part of being a successful entrepreneur and you'll use this know-how time and again as you design, style and creatively direct projects for your brand. What's more, this know-how in this course will be a pre-requisite for Creative Direction: the final piece in the puzzle.
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What's included

As with all courses from The Brand Stylist you can expect a beautiful and inspirational experience with a focus on you creating an exceptional brand vision. See the full curriculum below.

  • 17 narrated presentations to help you really master how to create an intentional impact with your brand

  • 11 case studies to inspire and inform your own vision for your brand

  • Quizzes to test your knowledge and practical, creative exercises to empower you to elevate your vision for your brand

Course curriculum

  • 1

    Introduction

    • Welcome to Brand Vision

    • Create an Unshakable Vision for your Brand

    • Why we're not Styling your Brand in this Course

    • Creating a Powerful Vision for your Brand: The Process

    • Where's the Colour Psychology?

    • Getting the most out of this course

    • Copyright and Playing Fair

    • Keeping on track: your challenges for this class
  • 2

    Your Brand Objectives

    • Revisiting your Brand Objectives

    • What Matters to your Muses?

    • Exercise: Creating your Brief

    • Creating your Brief
  • 3

    Creating an impact

    • Welcome to Creating an Impact

    • What Impact Should your Brand have?

    • Journaling Exercise: How should your Brand Look and Feel?

    • The Principles of Creating the Right Impact

    • Breaking Down a Brand: How the elements work together to create a cohesive whole
  • 4

    Crafting an instinctive vision

    • Following the Path of Inspiration

    • Screencast: How I Create a Brand Mood Board:

    • The Vision for Curious Handmade

    • The Rarified Mood Board

    • A Brand Vision for a Bespoke Travel Designer

    • Lapis: Creating a Powerful Vision for a Collaboration

    • Creative Exercise: Create your Instinctive Mood Board

    • Streamline your Board
  • 5

    Colour

    • Welcome to Colour

    • Colour without the Seasons

    • Communicating with Colour

    • Colours and the Feelings they Evoke

    • Shaping Perceptions with Colour

    • Test your Colour Know-How

    • Are your Colour Instincts Serving your Business?
  • 6

    Type

    • Welcome to Type

    • Creating a Feeling with Type

    • Designing Type for Impact

    • Check your Knowledge: Type

    • Reviewing the Type you're Drawn to
  • 7

    Photography

    • Welcome to Photography

    • Using Photography to Evoke Emotion

    • Photography Content and the Impact of your Choices on your Brand Message

    • Making the Most of Texture

    • Reviewing your Instinctive Photography Choices

    • Review your Photography Vision
  • 8

    Pattern and Illustration

    • Welcome to Pattern and Illustration

    • Creating Meaning with Illustration

    • Using Pattern with Intention

    • Check your know-how: Pattern and Illustration

    • Breaking Down the Meaning in your Illustrative Choices
  • 9

    Case Studies

    • Vision Photography: The Power of Clarity

    • House Botanical: The Power of an Immersive Vision

    • Wild Myth: When the Vision is Personal

    • Curious Handmade: The Magic of a Clear Vision

    • The Empowered Entrepreneur: Elevating Beyond the Obvious
  • 10

    Owning It

    • Welcome to Owning It

    • Honouring your Brand Vision and Following your Inspiration

    • Creative Exercise: If your Brand were a Bunch of Flowers...

    • Your Evolving Brand

    • Creative Exercise: Entertain in Style
  • 11

    Capturing the look

    • Create your Intentional Mood Board

    • How should your Brand Look and Feel?

    • Create your Brand Vision Document

    • Creating a Brand Vision Document
  • 12

    You Made It!

    • You made it!

    • What next?

Create an unshakeable vision for your brand

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The Brand Vision Instalment Plan

Split your payment across two months

Please note that this is an instalment plan so content is split out to reflect the payment schedule. The first half of the course is available immediately and Photography onwards a calendar month from your enrolment date. If you'd like all the content immediately, please choose Brand Vision (without the instalment option), the button below will take you there.
Brand Vision

Reviews for Brand Vision

Discover how other students have found the course

5 star rating

Brand Vision

Lauren Conroy

I so enjoyed the Brand Vision online course of Fiona’s. It was so thorough, informative and really got the creative juices flowing. Fiona really knows her subject. It’s given me the clarity and inspiration to take my brand to the next level! I wou...

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I so enjoyed the Brand Vision online course of Fiona’s. It was so thorough, informative and really got the creative juices flowing. Fiona really knows her subject. It’s given me the clarity and inspiration to take my brand to the next level! I would highly recommend. (...and the fact that it was shot in my home made it all the more special ;)) Thank you Fi, X Lauren (@thela_edit and @atnumber16)

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5 star rating

Brand Vision gives me the clarity to identify in a snap what makes my heart sing, and then move on that with confidence and joy!

Megan Jerome

Fiona is a master teacher, an educator whose offerings elevate, inspire and enrich. I'm an independent musician in Ottawa, Canada, and I take every course and read every publication Fiona offers. Even if I think a course might cover something I...

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Fiona is a master teacher, an educator whose offerings elevate, inspire and enrich. I'm an independent musician in Ottawa, Canada, and I take every course and read every publication Fiona offers. Even if I think a course might cover something I've already looked at I take it still, knowing I will gain a richer understanding of that subject and so much more. Fiona is just one of those very special teachers that I want to learn from again and again. If Fiona is offering it, I'm in! I am STILL in love with my intentional mood board from Brand Vision. I feel like it's part of my creative process - the incubating stage, before I write songs. I've created mood boards for this purpose before, but this one is the clearest yet- my heart soars when I see it - and thus it will become the most inspiring for me, on every possible level. The board was so fun to put together and has concrete results personally and artistically for me. It's inspired my latest clothing purchases, and in fact I've now met and connected with the woman who makes and is wearing pieces that I had pinned. This designer equally likes my music! What a beautiful connection to make, and through Brand Vision. Because of the clarity that is the result of Brand Vision, and building on the clarity I've gained, layer by later, through every other Brand Stylist course and publication, I am honing my vision to crystal clarity. I can identify in a snap what makes my heart sing, and then move on that right away with confidence and joy. When I have this much clarity, it makes sense that the people I find and reach out to are going to relate to my work as well. And now that I think about it, I think that actually the Brand Vision mood board will be the starting place for my next set of songs. How obvious! Brand Vision has clarified my next artistic step! Thank you Fiona! Perhaps once I've finished changing over my wardrobe I'll concentrate on taking a course in person! Imagine what a dream that would be!

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3 star rating

Brand Vision course

Cristina Düsterhus

Good content, it really seems that Fiona worked hard but is boring because we hear only her voice. She has a beautiful smile, so would be better to see her talking too. So, too expensive for what you get.

Good content, it really seems that Fiona worked hard but is boring because we hear only her voice. She has a beautiful smile, so would be better to see her talking too. So, too expensive for what you get.

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5 star rating

Brand Vision course (reviewed by Ilona Koulová)

Ilona Koulová

Brand Vision course was such a beautiful learning experience, full of interesting tips and hints. Needless to say, I adored how beautifully it has been styled in terms of visuals and videos. Actually, I enrolled in this course having already my cr...

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Brand Vision course was such a beautiful learning experience, full of interesting tips and hints. Needless to say, I adored how beautifully it has been styled in terms of visuals and videos. Actually, I enrolled in this course having already my creative vision more or less clear in my head. However, what was a great learning benefit I gained from Fiona’s Brand Vision course, was the fact that thanks to all words Fiona uses for labelling every single aspect of any creative vision, has enabled me to understand, why I chose the particular patterns, colors eventually type...Basically, the Brand Vision course just made me feel to be able to name specifically why I like the things I like. Thanks a lot! :)

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Your teacher: Fiona Humberstone

Bestselling author, Creative Director and Brand Consultant

Fiona Humberstone is passionate about empowering entrepreneurs to create incredible brands. She's been working in the industry for almost two decades and is renowned for her discerning eye and ability to elevate every project she works on. She's also the author of the bestselling How to Style your Brand and Brand Brilliance books.

Course Pre-Requisites

This course is designed to help you create a powerful *commercial* vision for your brand, so before we get started it's important you have clarity. Remember, with lifetime access you can always come back to the class if you find you need to tighten up your focus. As a minimum, before you begin you should know:

  • What sets your business apart from others in your industry

  • Who your ideal clients are

  • Where you want to position your business in the market

Frequently Asked Questions

The practicalities

  • When does the course start?

    Whenever you choose! Once you're enrolled, you get to choose the pace at which you work through the classes and how often you show up. It all works around your schedule.

  • Are you on hand to answer my questions if I get stuck?

    No, but I take a lot of time and trouble to design and test my courses in such a way that if you work through every single exercise and prompt, you really won't need my help. This is designed to get you to think really deeply about your business and I'm guiding you through the process so you should be utterly clear and raring to go.

Frequently Asked Questions

Is this course for me?

  • Will this walk me through styling my brand?

    Not exactly. This will give you utter clarity of vision to know how your brand should look and feel. You'll also gain clear insights into exactly what type, colour, pattern, texture and imagery will support your commercial message. From there you'll be well placed to (preferably) commission a brand stylist or should you choose to, style your own brand, but this course isn't designed to walk you through the design process.

  • Am I going to learn lots of new stuff in this course?

    There's a real mix in this class of teaching you about the messages the brand elements communicate and then encouraging you to implement that for your own brand. I think you'll really love the balance between learning and doing.

  • Will you tell me what my brand should look like?

    Not exactly. But I'll give you all the tools and know how to be able to work that out for yourself with confidence.

  • I've just had my brand styled, is this course going to make me want to change it all?

    Hopefully not! If your new brand identity supports your commercial objectives for your brand, this course will give you the confidence in why it works as well as powerful insights into how to uphold the brilliant work your designer has done for you.

  • What does this course tell me that I can't find in How to Style your Brand?

    One of the wonderful things about an online course is that we can look at content in a variety of ways which means that you'll really be able to embed what you've learned and apply it with confidence. I wrote How to Style your Brand six years ago, so my aesthetic has definitely evolved but the fundamentals of styling your brand remain true. This course includes plenty of up to date case studies showing how branding has evolved and giving you the power to really *feel* what you learn in your bones so that you can apply it to your brand with confidence. If you're utterl

  • I've taken Colour for Creatives, how will this course be different?

    Great question! For starters, this is about building a powerful vision for your brand rather than teaching you about the game-changing philosophy of colour psychology, so the outcomes are very different. In terms of content, I've made a conscious effort not to include anything on colour psychology because I want to encourage you to make instinctive choices rather than being tempted to fall back on the 'rules'. If you've already taken colour psychology both courses complement each other really well and I think you'll be fascinated by the fresh take on looking at the impact each brand element creates.

Frequently Asked Questions

Copyright and Playing Fair

  • Can I share my access to this class with a friend?

    No, thank you for asking. All of my online courses are designed for just ONE user. You're welcome to work through the course as many times as you like, but your login may not be shared with a friend or colleague.

  • I'm a brand stylist/ designer/ marketer. Can I use any of the exercises in this course with my clients?

    No, thank you so much for asking. I'm sure that as a result of this class, what we cover will have an impact on your own unique process. I love that! Before you race off and include something from this course in your own materials I'd ask that you stop, reflect and think about specifically which elements resonated with you and why. You don't need to replicate my work - it won't serve you. Instead, give yourself space to filter this and use to elevate and inspire your own thinking.

  • Can I get a refund if this isn't for me?

    No, I'm glad you asked upfront. Due to their digital nature, all courses on The Brand Stylist Academy are non refundable. Please take a good look at the course curriculum and description before signing up and if you're remotely concerned about whether it's for you, please email me before you enrol. The course ratings do speak for themselves and I have absolute confidence that if you work through each and every element of the class, you'll get tons of value.