Brand Vision
A creative and comprehensive course that will give you the confidence to answer the question: What should my brand look like and how can I create the impact I need?
Discover how to create the *right* impact
Every entrepreneur serious about making a success of their business needs a clear and compelling vision. Vision enables you to set yourself apart from your competition, be distinctive and create the traction your brand deserves.
Brand Vision is a self-paced, comprehensive online course that will give you the power to answer that question I'm asked the most: 'What should my brand look like?'
Through a series of in-depth presentations, creative exercises and inspirational videos this course will give you the power to build a clear creative vision for your brand that will support your commercial objectives and get you to where you want to be in style. It's the ideal workshop for go-getters who want to get their branding right.
Create a vision that works commercially
This is my most comprehensive course to date and I couldn't be more thrilled with it. I know you're going to LOVE it! As with all my courses, you can expect a well-thought through process, high production values and beautiful photography to make your experience an enjoyable and inspirational one. You'll find a full list of the content in the Class Curriculum below. Here are the key takeaways:
An inspirational and elevated vision you can be sure is sending out the right commercial signals
An in-depth understanding of the impact type, colour, imagery and illustration will have on your brand
The confidence that you're working through a tried and tested, structured process based on almost two decades in the business
A clear sense of how your brand should look and feel so that you can move forwards to the Creative Direction stage with confidence
A concise and captivating Brand Vision document that everyone who works on your brand will be able to work from
Know what works to support your commercial objectives
Captivate your clients at every level
Master the impact your company makes
As with all courses from The Brand Stylist you can expect a beautiful and inspirational experience with a focus on you creating an exceptional brand vision. See the full curriculum below.
17 narrated presentations to help you really master how to create an intentional impact with your brand
11 case studies to inspire and inform your own vision for your brand
Quizzes to test your knowledge and practical, creative exercises to empower you to elevate your vision for your brand
Welcome to Brand Vision
Create an Unshakable Vision for your Brand
Why we're not Styling your Brand in this Course
Creating a Powerful Vision for your Brand: The Process
Where's the Colour Psychology?
Getting the most out of this course
Copyright and Playing Fair
Keeping on track: your challenges for this class
Revisiting your Brand Objectives
What Matters to your Muses?
Exercise: Creating your Brief
Creating your Brief
Welcome to Creating an Impact
What Impact Should your Brand have?
Journaling Exercise: How should your Brand Look and Feel?
The Principles of Creating the Right Impact
Breaking Down a Brand: How the elements work together to create a cohesive whole
Following the Path of Inspiration
Screencast: How I Create a Brand Mood Board:
The Vision for Curious Handmade
The Rarified Mood Board
A Brand Vision for a Bespoke Travel Designer
Lapis: Creating a Powerful Vision for a Collaboration
Creative Exercise: Create your Instinctive Mood Board
Streamline your Board
Welcome to Colour
Colour without the Seasons
Communicating with Colour
Colours and the Feelings they Evoke
Shaping Perceptions with Colour
Test your Colour Know-How
Are your Colour Instincts Serving your Business?
Welcome to Type
Creating a Feeling with Type
Designing Type for Impact
Check your Knowledge: Type
Reviewing the Type you're Drawn to
Split your payment across two months
Discover how other students have found the course
I so enjoyed the Brand Vision online course of Fiona’s. It was so thorough, informative and really got the creative juices flowing. Fiona really knows her su...
Read MoreI so enjoyed the Brand Vision online course of Fiona’s. It was so thorough, informative and really got the creative juices flowing. Fiona really knows her subject. It’s given me the clarity and inspiration to take my brand to the next level! I would highly recommend. (...and the fact that it was shot in my home made it all the more special ;)) Thank you Fi, X Lauren (@thela_edit and @atnumber16)
Read LessFiona is a master teacher, an educator whose offerings elevate, inspire and enrich. I'm an independent musician in Ottawa, Canada, and I take every course...
Read MoreFiona is a master teacher, an educator whose offerings elevate, inspire and enrich. I'm an independent musician in Ottawa, Canada, and I take every course and read every publication Fiona offers. Even if I think a course might cover something I've already looked at I take it still, knowing I will gain a richer understanding of that subject and so much more. Fiona is just one of those very special teachers that I want to learn from again and again. If Fiona is offering it, I'm in! I am STILL in love with my intentional mood board from Brand Vision. I feel like it's part of my creative process - the incubating stage, before I write songs. I've created mood boards for this purpose before, but this one is the clearest yet- my heart soars when I see it - and thus it will become the most inspiring for me, on every possible level. The board was so fun to put together and has concrete results personally and artistically for me. It's inspired my latest clothing purchases, and in fact I've now met and connected with the woman who makes and is wearing pieces that I had pinned. This designer equally likes my music! What a beautiful connection to make, and through Brand Vision. Because of the clarity that is the result of Brand Vision, and building on the clarity I've gained, layer by later, through every other Brand Stylist course and publication, I am honing my vision to crystal clarity. I can identify in a snap what makes my heart sing, and then move on that right away with confidence and joy. When I have this much clarity, it makes sense that the people I find and reach out to are going to relate to my work as well. And now that I think about it, I think that actually the Brand Vision mood board will be the starting place for my next set of songs. How obvious! Brand Vision has clarified my next artistic step! Thank you Fiona! Perhaps once I've finished changing over my wardrobe I'll concentrate on taking a course in person! Imagine what a dream that would be!
Read LessFirst I made the Brand Vision course but it seemed to me a bit boring. Than, I took Fiona's advice and I made the Brand Clarity course. It was all clear to m...
Read MoreFirst I made the Brand Vision course but it seemed to me a bit boring. Than, I took Fiona's advice and I made the Brand Clarity course. It was all clear to me: I should have had first clarity, and only then comes the vision. It was game changing. Now I can say: Brilliant! Thank you Fiona
Read LessBrand Vision course was such a beautiful learning experience, full of interesting tips and hints. Needless to say, I adored how beautifully it has been style...
Read MoreBrand Vision course was such a beautiful learning experience, full of interesting tips and hints. Needless to say, I adored how beautifully it has been styled in terms of visuals and videos. Actually, I enrolled in this course having already my creative vision more or less clear in my head. However, what was a great learning benefit I gained from Fiona’s Brand Vision course, was the fact that thanks to all words Fiona uses for labelling every single aspect of any creative vision, has enabled me to understand, why I chose the particular patterns, colors eventually type...Basically, the Brand Vision course just made me feel to be able to name specifically why I like the things I like. Thanks a lot! :)
Read LessBestselling author, Creative Director and Brand Consultant
This course is designed to help you create a powerful *commercial* vision for your brand, so before we get started it's important you have clarity. Remember, with lifetime access you can always come back to the class if you find you need to tighten up your focus. As a minimum, before you begin you should know:
What sets your business apart from others in your industry
Who your ideal clients are
Where you want to position your business in the market
The practicalities
Whenever you choose! Once you're enrolled, you get to choose the pace at which you work through the classes and how often you show up. It all works around your schedule.
No, but I take a lot of time and trouble to design and test my courses in such a way that if you work through every single exercise and prompt, you really won't need my help. This is designed to get you to think really deeply about your business and I'm guiding you through the process so you should be utterly clear and raring to go.
Is this course for me?
Not exactly. This will give you utter clarity of vision to know how your brand should look and feel. You'll also gain clear insights into exactly what type, colour, pattern, texture and imagery will support your commercial message. From there you'll be well placed to (preferably) commission a brand stylist or should you choose to, style your own brand, but this course isn't designed to walk you through the design process.
There's a real mix in this class of teaching you about the messages the brand elements communicate and then encouraging you to implement that for your own brand. I think you'll really love the balance between learning and doing.
Not exactly. But I'll give you all the tools and know how to be able to work that out for yourself with confidence.
Hopefully not! If your new brand identity supports your commercial objectives for your brand, this course will give you the confidence in why it works as well as powerful insights into how to uphold the brilliant work your designer has done for you.
One of the wonderful things about an online course is that we can look at content in a variety of ways which means that you'll really be able to embed what you've learned and apply it with confidence. I wrote How to Style your Brand six years ago, so my aesthetic has definitely evolved but the fundamentals of styling your brand remain true. This course includes plenty of up to date case studies showing how branding has evolved and giving you the power to really *feel* what you learn in your bones so that you can apply it to your brand with confidence. If you're utterl
Great question! For starters, this is about building a powerful vision for your brand rather than teaching you about the game-changing philosophy of colour psychology, so the outcomes are very different. In terms of content, I've made a conscious effort not to include anything on colour psychology because I want to encourage you to make instinctive choices rather than being tempted to fall back on the 'rules'. If you've already taken colour psychology both courses complement each other really well and I think you'll be fascinated by the fresh take on looking at the impact each brand element creates.
Copyright and Playing Fair
No, thank you for asking. All of my online courses are designed for just ONE user. You're welcome to work through the course as many times as you like, but your login may not be shared with a friend or colleague.
No, thank you so much for asking. I'm sure that as a result of this class, what we cover will have an impact on your own unique process. I love that! Before you race off and include something from this course in your own materials I'd ask that you stop, reflect and think about specifically which elements resonated with you and why. You don't need to replicate my work - it won't serve you. Instead, give yourself space to filter this and use to elevate and inspire your own thinking.
No, I'm glad you asked upfront. Due to their digital nature, all courses on The Brand Stylist Academy are non refundable. Please take a good look at the course curriculum and description before signing up and if you're remotely concerned about whether it's for you, please email me before you enrol. The course ratings do speak for themselves and I have absolute confidence that if you work through each and every element of the class, you'll get tons of value.