let's create a brand
that resonates
An elevated and exciting vision is at the heart of every distinctive brand identity. You’ll know from the free seminars that this doesn’t come about by chance: if you’re to realise the potential within your brand you need to go beyond pure aesthetics and create the right impact.
Brand Vision is a self-paced, comprehensive online course that will give you the insights you need to create the impression you want.
By the time you complete the course, you’ll have an unshakeable vision for your brand, a clear understanding of how to translate your ‘essence’ and ‘feeling’ words into assets that will support your brand commercially and the know how to create the exact impression you want your brand to make through each aspect of your visual identity.
You'll discover how tiny details like the thickness of a line or the style of an illustration will affect the way your brand is perceived and you'll have the know-how to be really intentional about the visuals you create and commission.
Through a series of in-depth presentations, creative exercises and inspirational videos, you’ll build a clear and resonant vision for your brand that will support your commercial objectives and get you to where you want to be in style. It's the essential course for entrepreneurs who want to get their branding right.
'Loving the Brand Vision course! It’s fab, exactly what I need at this stage. Gorgeous imagery, super helpful content.'
Annie Shephard, The House Editor
Let's create a resonant brand vision
Discover how to create a thrilling vision for your brand that feels right
' Your Brand Vision course was a true delight to complete. You provide such an extensive, yet practical approach to designing a brand, it makes the process enjoyable, yet substantial and thoughtful.'
Eva Medalla, Brand Consultant
"This course builds on Fiona's Brand Clarity course and I recommend doing both. After completing Brand Clarity, this Brand Vision course has enabled me to get creative about how I want my brand to look and feel. I enjoyed playing around with colour, typography, mood, look and feel. In the process, I stretched into completely new ways of looking at my brand that I'd never considered before because Fiona invites you to stretch in a way that feels playful and expansive. I'm now clear on the vision for my brand and how I reach my ideal clients better."
Jude Jennison, Leadership Consultant
create a strategic vision for your brand
As you'd expect, just as we need to get down to the subtle nuances when it comes to defining your essence and finding your space, it's crucial that your brand identity reflects those nuances. Easier said than done, but essential.
In this course I'll show you how to translate your 'essence' and 'feeling' words from Brand Clarity into a resonant vision that will support your brand strategy and help you own your space.
You'll gain in-depth insights into the subtle nuances of type, colour, pattern, illustration and photography styles and discover a whole new level of strategic thinking.
Tame your inner magpie
You'll gain the insights you need to edit your ideas. Crucially, you'll understand what will work for your brand and those elements that will undermine it. The upshot? The freedom to work in a more instinctive, inspired and effective way.
create a brand vision that feels right
Brand Vision is here to support you with the detail of crafting a brand identity that feels right. It'll give you the essential perspectives and know-how to take your visual identity along the right path for your unique business.
CLASS TAKEAWAYS
'I thoroughly enjoyed it, learnt a lot and found it truly inspirational.
La Conroy, The La Edit
what's included
to help you really master creating an intentional impact
To inspire and inform your thinking for your own brand.
to empower you and elevate your vision for your brand
Quizzes to test your knowledge and creative exercises to elevate your thinking
A bonus chapter: 8 reviews of real vision documents from students in The Brand Stylist Academy community
Course curriculum
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Welcome to Brand Vision
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Create an Unshakable Vision for your Brand
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Why we're not Styling your Brand in this Course
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Creating a Powerful Vision for your Brand: The Process
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Where's the Colour Psychology?
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Getting the most out of this course
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Copyright and Playing Fair
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Keeping on track: your challenges for this class
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Let's Create an Unshakeable Vision for your Brand
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Revisiting your Brand Objectives
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What Matters to your Muses?
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Exercise: Creating your Brief
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Creating your Brief
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Welcome to Creating an Impact
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What Impact Should your Brand have?
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Journaling Exercise: How should your Brand Look and Feel?
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The Principles of Creating the Right Impact
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Breaking Down a Brand: How the elements work together to create a cohesive whole
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Following the Path of Inspiration
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Screencast: How I Create a Brand Mood Board:
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The Vision for Curious Handmade
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The Rarified Mood Board
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A Brand Vision for a Bespoke Travel Designer
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Lapis: Creating a Powerful Vision for a Collaboration
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Creative Exercise: Create your Instinctive Mood Board
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Streamline your Board
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Welcome to Colour
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Colour without the Seasons
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Communicating with Colour
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Colours and the Feelings they Evoke
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Shaping Perceptions with Colour
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Test your Colour Know-How
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Are your Colour Instincts Serving your Business?
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Welcome to Type
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Creating a Feeling with Type
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Designing Type for Impact
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Check your Knowledge: Type
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Reviewing the Type you're Drawn to
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About this course
- £410.00
- 74 lessons
- 1.5 hours of video content
Brand Vision Reviews
Very eye-opening and was a perfect follow-up to Brand Cla...
Bethany Hissong
These lessons have really helped me to hone in on what my descriptive words truly mean to my brand and to understand more about the look of the photography i...
Read MoreThese lessons have really helped me to hone in on what my descriptive words truly mean to my brand and to understand more about the look of the photography in capturing it. I have been an artist all of my life and have dabbled in all kinds of work without paying attention to what I really wanted to communicate about myself as an artist and how to market that to others. I wish I'd taken these classes years ago because Fiona has been the only one to give me solid direction in tying everything together to make sense! I absolutely love her method of asking how things make you feel. It's what I subconsciously do but the way she teaches it is just brilliant! Thank you so much for everything you do-- your classes, your books, your podcasts!! I love it all!
Read LessExquisite and thoughtful in every way
Rachel Kelloway
Fiona has crafted a beautiful experience in this course. Incredibly thoughtful training coupled with a beautiful experience - so elevated and stylish. I lear...
Read MoreFiona has crafted a beautiful experience in this course. Incredibly thoughtful training coupled with a beautiful experience - so elevated and stylish. I learned so so much and loved being part of Fiona's world I didn't want it to end!
Read LessA BIG thank you for your fantastic 'Brand Vision' course
Krista Brockbernd
It was so inspiring to follow the Brand Vision Course from Fiona Humberstone. It looked beautifully styled. That gave me so much energy. And every time I ...
Read MoreIt was so inspiring to follow the Brand Vision Course from Fiona Humberstone. It looked beautifully styled. That gave me so much energy. And every time I see her fantastic photos in the course and on social media (a big compliment to the photographers she works with), her relaxed appearance in her video's, audio & stories (you always shine) and the entire style of your brand, that makes me so happy! It was a party to follow your course. So much learned, so clear what I stand for with my photography. Which direction I am going. Who my ideal customers are, what my brand should look like. All thanks to the Brand Vision course. And your feedback was so clear! I will continue with the Brand Clarity, Design for Go-Getters course and The Naming master class. I start next week!!! A BIG thank you for your fantastic 'Brand Vision' course. Kind regards, Krista Brockbernd Brockbernd photography The Netherland
Read LessBrand Vision gives me the clarity to identify in a snap w...
Megan Jerome
Fiona is a master teacher, an educator whose offerings elevate, inspire and enrich. I'm an independent musician in Ottawa, Canada, and I take every course...
Read MoreFiona is a master teacher, an educator whose offerings elevate, inspire and enrich. I'm an independent musician in Ottawa, Canada, and I take every course and read every publication Fiona offers. Even if I think a course might cover something I've already looked at I take it still, knowing I will gain a richer understanding of that subject and so much more. Fiona is just one of those very special teachers that I want to learn from again and again. If Fiona is offering it, I'm in! I am STILL in love with my intentional mood board from Brand Vision. I feel like it's part of my creative process - the incubating stage, before I write songs. I've created mood boards for this purpose before, but this one is the clearest yet- my heart soars when I see it - and thus it will become the most inspiring for me, on every possible level. The board was so fun to put together and has concrete results personally and artistically for me. It's inspired my latest clothing purchases, and in fact I've now met and connected with the woman who makes and is wearing pieces that I had pinned. This designer equally likes my music! What a beautiful connection to make, and through Brand Vision. Because of the clarity that is the result of Brand Vision, and building on the clarity I've gained, layer by later, through every other Brand Stylist course and publication, I am honing my vision to crystal clarity. I can identify in a snap what makes my heart sing, and then move on that right away with confidence and joy. When I have this much clarity, it makes sense that the people I find and reach out to are going to relate to my work as well. And now that I think about it, I think that actually the Brand Vision mood board will be the starting place for my next set of songs. How obvious! Brand Vision has clarified my next artistic step! Thank you Fiona! Perhaps once I've finished changing over my wardrobe I'll concentrate on taking a course in person! Imagine what a dream that would be!
Read LessImpactful exercises and clear explanations of how to use ...
Deborah Colella
Another great course! Fiona delivers each lesson in such an inspiring and relatable way, creating a course which is both educational and fun to complete. I'v...
Read MoreAnother great course! Fiona delivers each lesson in such an inspiring and relatable way, creating a course which is both educational and fun to complete. I've gained both understanding and confidence around using type, pattern and illustration in designing and maintaining a coherent brand image.
Read LessBrand Vision course (reviewed by Ilona Koulová)
Ilona Koulová
Brand Vision course was such a beautiful learning experience, full of interesting tips and hints. Needless to say, I adored how beautifully it has been style...
Read MoreBrand Vision course was such a beautiful learning experience, full of interesting tips and hints. Needless to say, I adored how beautifully it has been styled in terms of visuals and videos. Actually, I enrolled in this course having already my creative vision more or less clear in my head. However, what was a great learning benefit I gained from Fiona’s Brand Vision course, was the fact that thanks to all words Fiona uses for labelling every single aspect of any creative vision, has enabled me to understand, why I chose the particular patterns, colors eventually type...Basically, the Brand Vision course just made me feel to be able to name specifically why I like the things I like. Thanks a lot! :)
Read LessBrilliant!
Cristina Düsterhus
First I made the Brand Vision course but it seemed to me a bit boring. Than, I took Fiona's advice and I made the Brand Clarity course. It was all clear to m...
Read MoreFirst I made the Brand Vision course but it seemed to me a bit boring. Than, I took Fiona's advice and I made the Brand Clarity course. It was all clear to me: I should have had first clarity, and only then comes the vision. It was game changing. Now I can say: Brilliant! Thank you Fiona
Read LessBrand Vision
Lauren Conroy
I so enjoyed the Brand Vision online course of Fiona’s. It was so thorough, informative and really got the creative juices flowing. Fiona really knows her su...
Read MoreI so enjoyed the Brand Vision online course of Fiona’s. It was so thorough, informative and really got the creative juices flowing. Fiona really knows her subject. It’s given me the clarity and inspiration to take my brand to the next level! I would highly recommend. (...and the fact that it was shot in my home made it all the more special ;)) Thank you Fi, X Lauren (@thela_edit and @atnumber16)
Read LessJourney to your brand's soul
Gabriela Kovolova
Fiona's guidance helps to go deep within and leads you to find your brand’s soul. Thank you for your help. I am still waiting for my ugly duckling to bloom ☺.
Fiona's guidance helps to go deep within and leads you to find your brand’s soul. Thank you for your help. I am still waiting for my ugly duckling to bloom ☺.
Read LessLoved it!
Dipti Mrinalini
The course really help me guide the graphic designer to create what the brand needed to look like without getting in her way!
The course really help me guide the graphic designer to create what the brand needed to look like without getting in her way!
Read LessExhilarating, enlightening and expansive
Jude Jennison
This course builds on Fiona's Brand Clarity course and I recommend doing both. After completing Brand Clarity, this Brand Vision course has enabled me to get...
Read MoreThis course builds on Fiona's Brand Clarity course and I recommend doing both. After completing Brand Clarity, this Brand Vision course has enabled me to get creative about how I want my brand to look and feel. I enjoyed playing around with colour, typography, mood, look and feel. In the process, I stretched into completely new ways of looking at my brand that I'd never considered before because Fiona invites you to stretch in a way that eels playful and expansive. I'm now clear on the vision for my brand and how I reach my ideal clients better.
Read LessLET'S CREATE A STRATEGIC AND SPINE-TINGLING VISION
Enrol now and get ready to discover how to translate your brand clarity into a vision that feels elevated, exciting and that will work for you at a commercial level.
£220
- Lifetime Access
- Instant Access to Modules 1-6
- Modules 7-12 delivered after 30 days
- Inclusive of VAT for UK customers
£410
- Lifetime Access
- Completely Self Paced
- Instant Access to Full Course
- Includes VAT for UK customers
Style your Brand collection and save £175
separate selling price = £1100
enrol in the collection and save £175
Bought separately, your investment in the three courses would be £1100. Enrol today from just £925 and save £175. Instalment plans are available. Click on each course card to discover full course deliverables and the detailed curriculum.
Your teacher: Fiona Humberstone
Bestselling author, Creative Director and Brand Consultant
Fiona has spent more than twenty years in the industry, successfully navigating countless challenging times including two recessions and a global pandemic. She has owned, grown, sold and run franchises as well as founding, building and selling her own thriving design agency.
She’s the author and publisher of the bestselling books How to Style your Brand and Brand Brilliance, variously described as ‘The business owners’ knowledge bomb book’ and ‘The book we’ve been waiting for’ by readers and press worldwide.
Fiona is passionate about empowering entrepreneurs to create exceptional brands and runs inspirational online courses, game-changing workshops and highly sought-after retreats. She has a knack for capturing the essence of a business, finding clarity in a complex brief and translating commercial goals into visual assets. She is a creative thinker, an innovative marketer and thought leader in her field.
Frequently Asked Questions
I share lots of content for free on my website and these seminars are priced fairly and more than reflect the value you'll gain from the class. If you'd like to discuss prices for multiple logins or even an affiliate programme if you have lots of clients who would benefit, then I'd be delighted to hear from you.
If you're based in the UK, VAT is included in the listed price of your course and if you are VAT registered, you'll be able to claim that back.
If you're overseas, depending on your territory, tax may be added to the final course total. Frustrating, I know.
The platform provider, Thinkific, is legally required to charge tax in certain territories and I have no control over this. The tax you will pay will be dependent on your territory. I hope it doesn't put you off - these courses are utterly game-changing.
I have taught tens of thousands of students across the years and as you'll see from the course ratings and reviews, am renowned for creating high quality courses and learning experiences.
The individual course pages make the scope of the content really clear so please do check those before purchasing.
Like all offerings from The Brand Stylist, these courses have been carefully designed and produced to get you the best possible result in the most inspired way and I know you'll love the
We take a lot of care over the design of the courses to ensure that they really work. Each is deeply considered, rigorously crafted and draws on decades of experience to ensure we get you to the outcome you need in the most inspired way possible.
I feel very confident that you won't need my help as a result of working through this course, but if you'd like the benefit of a fresh pair of eyes or you would simply prefer to have someone do this exquisitely for you, I'll be delighted to chat.