create a distinctive brand

Brand vision

A creative and comprehensive course that will guide you through creating a strategic and spine-tinglingly thrilling vision for your brand that supports your commercial objectives and helps move your business forwards.

enrol now

let's create a brand
that resonates

An elevated and exciting vision is at the heart of every distinctive brand identity. You’ll know from the free seminars that this doesn’t come about by chance: if you’re to realise the potential within your brand you need to go beyond pure aesthetics and create the right impact.

Brand Vision is a self-paced, comprehensive online course that will give you the insights you need to create the impression you want.

By the time you complete the course, you’ll have an unshakeable vision for your brand, a clear understanding of how to translate your ‘essence’ and ‘feeling’ words into assets that will support your brand commercially and the know how to create the exact impression you want your brand to make through each aspect of your visual identity. 

You'll discover how tiny details like the thickness of a line or the style of an illustration will affect the way your brand is perceived and you'll have the know-how to be really intentional about the visuals you create and commission.

Through a series of in-depth presentations, creative exercises and inspirational videos, you’ll build a clear and resonant vision for your brand that will support your commercial objectives and get you to where you want to be in style. It's the essential course for entrepreneurs who want to get their branding right.

'Loving the Brand Vision course! It’s fab, exactly what I need at this stage. Gorgeous imagery, super helpful content.'

Annie Shephard, The House Editor

Let's create a resonant brand vision

Discover how to create a thrilling vision for your brand that feels right

maximise the potential

Your brand has a direct impact on the commercial success of your business - let's create something magnificent!

gain essential insights and perspectives

understanding how each brand element can tell your story allows you to take a more strategic and empowered approach

get really intentional

Every visual decision you make about your brand creates an impression - let's make sure it's the right one

' Your Brand Vision course was a true delight to complete. You provide such an extensive, yet practical approach to designing a brand, it makes the process enjoyable, yet substantial and thoughtful.'

Eva Medalla, Brand Consultant

create a strategic vision for your brand

The magic in your brand is everything. It's what your brand strategy will be founded on and we need to showcase that magic in a way that 'speaks' to your ideal clients at the right level and compels them to do business with you.

As you'd expect, just as we need to get down to the subtle nuances when it comes to defining your essence and finding your space, it's crucial that your brand identity reflects those nuances. Easier said than done, but essential.

In this course I'll show you how to translate your 'essence' and 'feeling' words from Brand Clarity into a resonant vision that will support your brand strategy and help you own your space.

You'll gain in-depth insights into the subtle nuances of type, colour, pattern, illustration and photography styles and discover a whole new level of strategic thinking.

Tame your inner magpie

Ever find yourself paralysed by indecision or simply unsure about how to move forwards with your (many) aesthetic inspirations? I'll show you how to hone your vision so that you can select those which will work for your brand commercially.

You'll gain the insights you need to edit your ideas. Crucially, you'll understand what will work for your brand and those elements that will undermine it. The upshot? The freedom to work in a more instinctive, inspired and effective way.

create a brand vision that feels right

There's something quite unstoppable about an entrepreneur who has the inner confidence in their brand identity. There's a sense of momentum, joy - pride, even that is generated when everything is pulling in the same direction.

Brand Vision is here to support you with the detail of crafting a brand identity that feels right. It'll give you the essential perspectives and know-how to take your visual identity along the right path for your unique business.
what you'll gain

CLASS TAKEAWAYS

01
A strategic and commercial vision for your brand
02
Essential insights to master the impact your brand creates
03
A concise and captivating brand vision document
04
A clear sense of how your brand should look and feel and why
05
A considered creative brief for your brand
06
how to use styling and photography to shape perceptions and create connection
07
Clarity around the impact your instinctive creative decisions will have on your brand
08
An in-depth exploration of how the design details will shape the impact your brand creates

'I thoroughly enjoyed it, learnt a lot and found it truly inspirational.

La Conroy, The La Edit

what's included
17 narrated presentations

to help you really master creating an intentional impact

11 case studies

To inspire and inform your thinking for your own brand.

practical, creative exercises

to empower you and elevate your vision for your brand

self-assessment

Quizzes to test your knowledge and creative exercises to elevate your thinking

8 bonus student reviews

A bonus chapter: 8 reviews of real vision documents from students in The Brand Stylist Academy community

Course curriculum

  • 1

    Introduction

    • Welcome to Brand Vision

    • Create an Unshakable Vision for your Brand

    • Why we're not Styling your Brand in this Course

    • Creating a Powerful Vision for your Brand: The Process

    • Where's the Colour Psychology?

    • Getting the most out of this course

    • Copyright and Playing Fair

    • Keeping on track: your challenges for this class

    • Let's Create an Unshakeable Vision for your Brand

  • 2

    Your Brand Objectives

    • Revisiting your Brand Objectives

    • What Matters to your Muses?

    • Exercise: Creating your Brief

    • Creating your Brief

  • 3

    Creating an impact

    • Welcome to Creating an Impact

    • What Impact Should your Brand have?

    • Journaling Exercise: How should your Brand Look and Feel?

    • The Principles of Creating the Right Impact

    • Breaking Down a Brand: How the elements work together to create a cohesive whole

  • 4

    Crafting an instinctive vision

    • Following the Path of Inspiration

    • Screencast: How I Create a Brand Mood Board:

    • The Vision for Curious Handmade

    • The Rarified Mood Board

    • A Brand Vision for a Bespoke Travel Designer

    • Lapis: Creating a Powerful Vision for a Collaboration

    • Creative Exercise: Create your Instinctive Mood Board

    • Streamline your Board

  • 5

    Colour

    • Welcome to Colour

    • Colour without the Seasons

    • Communicating with Colour

    • Colours and the Feelings they Evoke

    • Shaping Perceptions with Colour

    • Test your Colour Know-How

    • Are your Colour Instincts Serving your Business?

  • 6

    Type

    • Welcome to Type

    • Creating a Feeling with Type

    • Designing Type for Impact

    • Check your Knowledge: Type

    • Reviewing the Type you're Drawn to

  • 7

    Photography

    • Welcome to Photography

    • Using Photography to Evoke Emotion

    • Photography Content and the Impact of your Choices on your Brand Message

    • Making the Most of Texture

    • Reviewing your Instinctive Photography Choices

    • Review your Photography Vision

  • 8

    Pattern and Illustration

    • Welcome to Pattern and Illustration

    • Creating Meaning with Illustration

    • Using Pattern with Intention

    • Check your know-how: Pattern and Illustration

    • Breaking Down the Meaning in your Illustrative Choices

  • 9

    Case Studies

    • Vision Photography: The Power of Clarity

    • House Botanical: The Power of an Immersive Vision

    • Wild Myth: When the Vision is Personal

    • Curious Handmade: The Magic of a Clear Vision

    • The Empowered Entrepreneur: Elevating Beyond the Obvious

  • 10

    Owning It

    • Welcome to Owning It

    • Honouring your Brand Vision and Following your Inspiration

    • Your Evolving Brand

    • Creative Exercise: If your Brand were a Bunch of Flowers...

    • Creative Exercise: Entertain in Style

  • 11

    Capturing the look

    • Create your Intentional Mood Board

    • How should your Brand Look and Feel?

    • Create your Brand Vision Document

    • Creating a Brand Vision Document

  • 12

    You Made It!

    • You made it!

    • What next?

  • 13

    Bonus Chapter: Brand Vision Documents from Talented Students

    • The Brand Vision Reviews

    • Coterie Studio

    • Brew Botanica

    • EW Couture

    • Eva Medalla

    • The La Edit

    • Christina Simon

    • Brockernd Photografie

    • Lane of Trees

Course Pre-Requisites

This course is designed to help you create a powerful commercial vision for your brand so before we get started, it's important you have clarity. As a bare minimum you'll need to know the following - the Brand Clarity course will guide you through this and is designed to be enjoyed alongside this course.

  • your magic

    What sets you apart from others in your industry. What you want to be known for and what you do best.

  • your muses

    Who you want to be working with, what they value about you and what they need to see from you to connect.

  • your space

    Where you want to position your business in the market.

Brand Vision Reviews

5 star rating

Exquisite and thoughtful in every way

Rachel Kelloway

Fiona has crafted a beautiful experience in this course. Incredibly thoughtful training coupled with a beautiful experience - so elevated and stylish. I learned so so much and loved being part of Fiona's world I didn't want it to end!

Fiona has crafted a beautiful experience in this course. Incredibly thoughtful training coupled with a beautiful experience - so elevated and stylish. I learned so so much and loved being part of Fiona's world I didn't want it to end!

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5 star rating

A BIG thank you for your fantastic 'Brand Vision' course

Krista Brockbernd

It was so inspiring to follow the Brand Vision Course from Fiona Humberstone. It looked beautifully styled. That gave me so much energy. And every time I see her fantastic photos in the course and on social media (a big compliment to the photog...

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It was so inspiring to follow the Brand Vision Course from Fiona Humberstone. It looked beautifully styled. That gave me so much energy. And every time I see her fantastic photos in the course and on social media (a big compliment to the photographers she works with), her relaxed appearance in her video's, audio & stories (you always shine) and the entire style of your brand, that makes me so happy! It was a party to follow your course. So much learned, so clear what I stand for with my photography. Which direction I am going. Who my ideal customers are, what my brand should look like. All thanks to the Brand Vision course. And your feedback was so clear! I will continue with the Brand Clarity, Design for Go-Getters course and The Naming master class. I start next week!!! A BIG thank you for your fantastic 'Brand Vision' course. Kind regards, Krista Brockbernd Brockbernd photography The Netherland

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5 star rating

Brand Vision gives me the clarity to identify in a snap what makes my heart sing, and then move on that with confidence and joy!

Megan Jerome

Fiona is a master teacher, an educator whose offerings elevate, inspire and enrich. I'm an independent musician in Ottawa, Canada, and I take every course and read every publication Fiona offers. Even if I think a course might cover something I...

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Fiona is a master teacher, an educator whose offerings elevate, inspire and enrich. I'm an independent musician in Ottawa, Canada, and I take every course and read every publication Fiona offers. Even if I think a course might cover something I've already looked at I take it still, knowing I will gain a richer understanding of that subject and so much more. Fiona is just one of those very special teachers that I want to learn from again and again. If Fiona is offering it, I'm in! I am STILL in love with my intentional mood board from Brand Vision. I feel like it's part of my creative process - the incubating stage, before I write songs. I've created mood boards for this purpose before, but this one is the clearest yet- my heart soars when I see it - and thus it will become the most inspiring for me, on every possible level. The board was so fun to put together and has concrete results personally and artistically for me. It's inspired my latest clothing purchases, and in fact I've now met and connected with the woman who makes and is wearing pieces that I had pinned. This designer equally likes my music! What a beautiful connection to make, and through Brand Vision. Because of the clarity that is the result of Brand Vision, and building on the clarity I've gained, layer by later, through every other Brand Stylist course and publication, I am honing my vision to crystal clarity. I can identify in a snap what makes my heart sing, and then move on that right away with confidence and joy. When I have this much clarity, it makes sense that the people I find and reach out to are going to relate to my work as well. And now that I think about it, I think that actually the Brand Vision mood board will be the starting place for my next set of songs. How obvious! Brand Vision has clarified my next artistic step! Thank you Fiona! Perhaps once I've finished changing over my wardrobe I'll concentrate on taking a course in person! Imagine what a dream that would be!

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5 star rating

Impactful exercises and clear explanations of how to use all design elements

Deborah Colella

Another great course! Fiona delivers each lesson in such an inspiring and relatable way, creating a course which is both educational and fun to complete. I've gained both understanding and confidence around using type, pattern and illustration in ...

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Another great course! Fiona delivers each lesson in such an inspiring and relatable way, creating a course which is both educational and fun to complete. I've gained both understanding and confidence around using type, pattern and illustration in designing and maintaining a coherent brand image.

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5 star rating

Brand Vision course (reviewed by Ilona Koulová)

Ilona Koulová

Brand Vision course was such a beautiful learning experience, full of interesting tips and hints. Needless to say, I adored how beautifully it has been styled in terms of visuals and videos. Actually, I enrolled in this course having already my cr...

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Brand Vision course was such a beautiful learning experience, full of interesting tips and hints. Needless to say, I adored how beautifully it has been styled in terms of visuals and videos. Actually, I enrolled in this course having already my creative vision more or less clear in my head. However, what was a great learning benefit I gained from Fiona’s Brand Vision course, was the fact that thanks to all words Fiona uses for labelling every single aspect of any creative vision, has enabled me to understand, why I chose the particular patterns, colors eventually type...Basically, the Brand Vision course just made me feel to be able to name specifically why I like the things I like. Thanks a lot! :)

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5 star rating

Brilliant!

Cristina Düsterhus

First I made the Brand Vision course but it seemed to me a bit boring. Than, I took Fiona's advice and I made the Brand Clarity course. It was all clear to me: I should have had first clarity, and only then comes the vision. It was game changing. ...

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First I made the Brand Vision course but it seemed to me a bit boring. Than, I took Fiona's advice and I made the Brand Clarity course. It was all clear to me: I should have had first clarity, and only then comes the vision. It was game changing. Now I can say: Brilliant! Thank you Fiona

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5 star rating

Brand Vision

Lauren Conroy

I so enjoyed the Brand Vision online course of Fiona’s. It was so thorough, informative and really got the creative juices flowing. Fiona really knows her subject. It’s given me the clarity and inspiration to take my brand to the next level! I wou...

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I so enjoyed the Brand Vision online course of Fiona’s. It was so thorough, informative and really got the creative juices flowing. Fiona really knows her subject. It’s given me the clarity and inspiration to take my brand to the next level! I would highly recommend. (...and the fact that it was shot in my home made it all the more special ;)) Thank you Fi, X Lauren (@thela_edit and @atnumber16)

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5 star rating

Journey to your brand's soul

Gabriela Kovolova

Fiona's guidance helps to go deep within and leads you to find your brand’s soul. Thank you for your help. I am still waiting for my ugly duckling to bloom ☺.

Fiona's guidance helps to go deep within and leads you to find your brand’s soul. Thank you for your help. I am still waiting for my ugly duckling to bloom ☺.

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5 star rating

Loved it!

Dipti Mrinalini

The course really help me guide the graphic designer to create what the brand needed to look like without getting in her way!

The course really help me guide the graphic designer to create what the brand needed to look like without getting in her way!

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BRAND VISION
LET'S CREATE A STRATEGIC AND SPINE-TINGLING VISION

Enrol now and get ready to discover how to translate your brand clarity into a vision that feels elevated, exciting and that will work for you at a commercial level.

Two, Monthly Instalments

£220

Per Month x 2
  • Lifetime Access
  • Instant Access to Modules 1-6
  • Modules 7-12 delivered after 30 days
  • Inclusive of VAT for UK customers
or enrol in the complete
Style your Brand collection and save £175
course 01
Brand Clarity

Everything starts here: find your space, define your essence and identify your muses

course 02
Brand Vision

Craft a vision for your brand that supports you at a commercial level.

course 03
Creative Direction

Master the impact your brand creates at every touchpoint.

separate selling price = £1100
enrol in the collection and save £175

Bought separately, your investment in the three courses would be £1100. Enrol today from just £925 and save £175. Instalment plans are available. Click on each course card to discover full course deliverables and the detailed curriculum.

Your teacher: Fiona Humberstone

Bestselling author, Creative Director and Brand Consultant

Fiona is the founder of The Brand Stylist Academy and will be teaching you for this course. An exacting Creative Director and commercially minded Brand Strategist, Fiona works with a variety of entrepreneurs across the consumer and lifestyle sectors, bringing clarity, creativity and her incisive vision to every project she works on.
Fiona has spent more than twenty years in the industry, successfully navigating countless challenging times including two recessions and a global pandemic. She has owned, grown, sold and run franchises as well as founding, building and selling her own thriving design agency.
She’s the author and publisher of the bestselling books How to Style your Brand and Brand Brilliance, variously described as ‘The business owners’ knowledge bomb book’ and ‘The book we’ve been waiting for’ by readers and press worldwide.
Fiona is passionate about empowering entrepreneurs to create exceptional brands and runs inspirational online courses, game-changing workshops and highly sought-after retreats. She has a knack for capturing the essence of a business, finding clarity in a complex brief and translating commercial goals into visual assets. She is a creative thinker, an innovative marketer and thought leader in her field.

Frequently Asked Questions

No. Thanks for asking. Your enrolment fee covers one user.
I share lots of content for free on my website and these seminars are priced fairly and more than reflect the value you'll gain from the class. If you'd like to discuss prices for multiple logins or even an affiliate programme if you have lots of clients who would benefit, then I'd be delighted to hear from you.
It's not, but that won't affect the gross price you pay for the course. Essentially, everyone pays the same price for the courses but that includes 20% VAT for businesses within the UK. If you're a long time member of the community based in Europe, you will probably remember that pre-Brexit, VAT was also included in your course investments. Since January 2020, when the UK left the EU we have not charged VAT on products and services in Europe. Either way, what you really need to know is that wherever you are based, the headline price of the course is as listed! Nothing is *added on* for tax.
Yes, absolutely. Invoices are automatically generated when you enrol. You have the opportunity to add your company details on sign up or in your client dashboard.
Whenever you choose! Once you're enrolled, you get to choose the pace at which you work through the classes and how often you show up. It all works around your schedule.
Not specifically, but you are very welcome! Some of the nicest feedback for this course has come from design professionals so I know there is plenty of value here for you. This course will certainly start you on the path to a new level of strategic thinking and if The Resonant Brand Method is currently out of reach for you, this will be a good place to start.
Online courses are, by their very nature, inherently, 'non-returnable' and as such, are non-refundable.
I have taught tens of thousands of students across the years and as you'll see from the course ratings and reviews, am renowned for creating high quality courses and learning experiences.
The individual course pages make the scope of the content really clear so please do check those before purchasing.
Like all offerings from The Brand Stylist, these courses have been carefully designed and produced to get you the best possible result in the most inspired way and I know you'll love the
Your investment includes lifetime access to all the courses in the collection, so you can work through it at a pace that suits you. Go nuts and binge on everything in a couple of days or take your time and reflect in between lessons. You have complete control. And with lifetime access (given that you stick to the terms) you'll be able to revisit them all in the future too.
Yes, absolutely! The course is carefully designed to give you all the insights you need to make empowered choices for your brand, so you most likely won't need the support, but you can absolutely book a one to one session for an additional investment if you'd like to.
Not exactly. This will give you utter clarity of vision to know how your brand should look and feel. You'll also gain clear insights into exactly what type, colour, pattern, texture and imagery will support your commercial message. From there you'll be well placed to (preferably) commission a brand stylist or should you choose to, style your own brand. This course isn't designed to walk you through the design process but if you are going down that route, it'll certainly help you make sure that what you produce is as resonant and commercially powerful as it can be.
One to one support isn't included as part of the course, but I take a lot of time and trouble to design and test my courses in such a way that if you work through every single exercise and prompt, you really won't need my help. This is designed to get you to think really deeply about your business and I'm guiding you through the process so you should be utterly clear and raring to go. You may also f