Clarity is utterly fundamental to every successful brand and it's almost impossible to run your business effectively without it. It's in every conversation you have, every piece of copy you write, every image you style and every caption you add to your social posts.
As an entrepreneur you need to be clear. On precisely what your business is, the clients you really want to serve and most importantly, what sets you apart.
This comprehensive and immersive online course will bring dazzling clarity to your brand and enable you to move forward with purpose and confidence.
It's ideal for those of you about to launch a new business, rebrand your current offering or those who simply crave the reassurance that comes with nailing this stuff down. Whatever your situation, clarity is everything and this course will give you the power to find it, with bells on.
- Welcome to Brand Clarity
- Clarity: the foundation of a brilliant brand
- Getting the most out of this course
- Copyright and Playing Fair
- What Clarity Can Do
- Exercise: Your starting point
- Brand Clarity Blockers
- Finding Clarity: The Process
- Sketchbook Exercise: Inspiration Exploration
- Creative Exercise: Inspiration Exploration
- Explore and Evaluate
- Welcome to explore and evaluate
- Journal Exercise: The Vision
- Creative Exercise: Mood Boarding the Vision
- Journal Exercise: What do you do?
- Creative Exercise: Exploring your Offerings
- Journal Exercise: Reviewing your Clients
- Journal Exercise: Exploring your Story
- Creative Exercise: What Inspires you?
- Distil and Define
- Pulling everything together
- Finding your Magic
- Unlikely sources of magic
- Journal Exercise: Finding your space in the market
- Creating a powerful muse: the key to brand clarity
- Creating a powerful client muse
- The muses in action: some sample muses
- Creative Exercise: Develop your Muse(s)
- Your magical muse FAQ's
- Staying on message with your muse
- Deepen your Understanding
- Deepening your Understanding
- Defining the Essence of your Brand
- Turn Potential Weaknesses into Strengths
- Sketchbook Exercise: Creatively Capture the Essence of your Brand
- Exercise: an immersive brand exploration
- The brand exploration exercise
- Creative Exercise: This, or that...
- Journal Exercise: The Listening Project
- Creative Exercise: Revisiting Your Vision for your Business
- Capturing clarity
- Exercise: Create a Powerful Positioning Statement
- Exercise: Clarify your Brand Objectives
- Creative Exercise: Devise a Call to Arms
- Almost there!
- Exercise: Create a Brand Clarity Document
- Create a Brand Clarity Document
- You made it!
- What now?
I've thoroughly worked through and LOVED both of Fiona's books, How to Style Your Brand, and Brand Brilliance. Last week I completed Colour for Creatives: Level One (5 stars - I've reviewed that too!) and this week I've completed Design for Go-Get...Read More
I've thoroughly worked through and LOVED both of Fiona's books, How to Style Your Brand, and Brand Brilliance. Last week I completed Colour for Creatives: Level One (5 stars - I've reviewed that too!) and this week I've completed Design for Go-Getters. What a complete package! Each book and course builds on the previous and takes the information so far to an entirely new level. Design for Go-Getters has taught me how to implement what I've learned so far into design that I can create myself, that feels right to me! I can't believe I can do this! I've taken a brand blueprint that looked like a resume and turned it into something that feels like a thrill!!! I've created posters and social media banners for my upcoming concert that look and feel exactly how I wanted them to look and feel. This skill has eluded me for years. I knew the feel I wanted (almost - this is also MUCH clearer because of the books and the courses) but I could never quite articulate it and even if I could sketch it roughly, I always had to go to a designer to execute it. I now am full of ideas of posters and materials for my concerts for the entire upcoming year that will be consistent, exciting, will reflect my music and be super fun to create. And I can make them! The secrets Fiona shares in the course are absolutely game-changing. This is exactly what I wanted to know! And she teaches them step by step - not overly technically at all, but from the point of view of simple, beautiful design. This is exactly what I wanted to be able to do. And I had no idea I would be able to do it. Fiona makes it easy, attainable and really clear. I am SO grateful to have found The Brand Stylist! Fiona's style is artistic, creative, personal. This feels like an art class - but exactly the one I needed and wanted to help me do exactly what I wanted to do next. Fiona's approach to branding is like artistry - it's all about feeling, intuition. It's from the inside out and it's super fun. I'm in! I'm ready for more! Many many thanks Fiona, MeganRead Less
The Design For Go-Getters program just rocked my socks off! What a game-changer this course has been for me in my business. I'm NOT a designer but wanted the autonomy to create stylish pieces within my business, and now have the tools and confiden...Read More
The Design For Go-Getters program just rocked my socks off! What a game-changer this course has been for me in my business. I'm NOT a designer but wanted the autonomy to create stylish pieces within my business, and now have the tools and confidence to do this for myself. The before/after feedback bonuses were especially helpful for me to understand how Fiona views things through her design eye and sparked so much inspiration! Thank you, Fiona, for all the incredible work and passion that you pour into these awesome courses that you create. I'm a customer (and loyal fan) for life! :)Read Less
A fantastic course! I’m delighted to have undertaken the “Colour for Creatives: Level One” course and am so grateful that The Brand Stylist caught my eye at just the right time for me and my Business start-up. I absolutely loved getting a sketchb...Read More
A fantastic course! I’m delighted to have undertaken the “Colour for Creatives: Level One” course and am so grateful that The Brand Stylist caught my eye at just the right time for me and my Business start-up. I absolutely loved getting a sketchbook back out and “playing” with colour, illustrations, fonts etc. Feeling excited about my brand!.... and confident that it will resonate with my customer base. Now for the “The Naming Masterclass” to hopefully validate my choice of Business name! Thank you Fiona! XRead Less
I've thoroughly worked through and LOVED both of Fiona's books, How to Style Your Brand, and Brand Brilliance. Colour for Creatives: Level One builds on both and takes the information in both books to an entirely new level. This course is exac...Read More
I've thoroughly worked through and LOVED both of Fiona's books, How to Style Your Brand, and Brand Brilliance. Colour for Creatives: Level One builds on both and takes the information in both books to an entirely new level. This course is exactly what I needed, right when I needed it. It's ultra clarifying, inspiring, exciting, confidence-boosting, lively and fun! I'm an independent musician, I produce my own recordings, and have been working with Fiona's books for about a year on both artwork and promotion for my most recent album, to celebrate it's release. I'm certainly making the music I've always made, and am still basing artwork and other design decisions on instinct, but I now have access to tons of visual and copy inspiration to bring me to new places, as well as new frameworks within which to place decisions - so all of this work is now both easier and supercharged! The biggest shift for sure has been to improve the way I'm able to communicate - both in copy and visuals - how my music sounds and feels so that people can understand that at first glance. This is much clearer now as a result of working with Fiona's directed questions - they require time, but over time, the answers take shape, get clearer and this process is totally worthwhile. Peers notice a difference in my materials and more people come to our concerts! I felt a little sheepish at first, reading about 'branding', because I am a musician, not a product, and yet I'd also come to realize that I needed to acquire some business know-how. But every time I ventured into the 'music business' I was so uncomfortable - it never resonated with my own aims or values. I am SO grateful to have found The Brand Stylist! Fiona's style is artistic, creative, personal, it's so easy to relate to as an artist and so easy to adapt to suit my goals and values - and even helps me to clarify those. I highly recommend this course! I didn't have to change my values or pretend to be 'business-minded' rather than 'artistically-minded' in order to achieve concrete business results from this work - I simply learned to express through branding what I was already expressing in my music and concerts - and that resonates deeply. That I can get into! I have never had so much fun learning about business - Fiona's approach to branding is like artistry - so it becomes an extension of what I was already creating. It's from the inside out. It comes from me, and I can be totally true to myself while using these new business skills! I'm sure I know more - much more - about myself as an artist now because of this course and these books on branding. What a result! This is so much more than I imagined it could be! I'm in! I'm ready for more! Many many thanks Fiona, MeganRead Less
This was both a pleasurable experience and a great learning journey. While I was most interested in developing a wonderful name for a new product, I found the opportunity to re-visit my whole brand an enlightening experience. Fiona is eloquent and...Read More
This was both a pleasurable experience and a great learning journey. While I was most interested in developing a wonderful name for a new product, I found the opportunity to re-visit my whole brand an enlightening experience. Fiona is eloquent and accessible - what a combination - and has created a valuable resource that is a total joy to use. I know I'll be re-visiting elements of this course again and will enjoy that experience. Great value - what price inspiration?Read Less
This masterclass is even more than what you need when you get stuck looking for a name, not only for a business, a product or a service but also for any other personal project you are dreaming of. Inspiration and momentum are the words I would ...Read More
This masterclass is even more than what you need when you get stuck looking for a name, not only for a business, a product or a service but also for any other personal project you are dreaming of. Inspiration and momentum are the words I would use to describe the funny process. Thank you Fiona! (Sorry about my English. I hope I have instilled my real feeling.)Read Less
Am I able to very clearly articulate what my business does and precisely who for?
Do I fully understand what motivates my clients to do business with me and who I want to be working with?
Have I complete clarity around what sets me apart from the crowd and the confidence to believe this in my gut?
Does this class cover the visual elements of branding?
No. This is the course you need to do *before* you get to the visual elements. Find your clarity and you'll discover that every single decision becomes easier. It's fundamental to creating a successful brand.
Am I going to learn lots of new stuff in this course?
Good question! Design for Go-Getters and Colour for Creatives are definitely about teaching you new concepts and polishing up your application of them. Brand Clarity (and The Naming Masterclass, for that matter) are guided processes that are much more focused around giving you the insights, case studies, perspective, exercises and the right questions to arrive at the answers yourself.
Are you going to be able to give me the answers?
If only! No, the point with an online course is that I can guide you, point you in the direction and give you plenty of inspiration and jumping off points, but this is about you digging deep and asking yourself the important questions that'll mean you get deep and meaningful answers. If you're looking for someone to give an answer to you, you'll need to invest in consultancy.
I'm working with a coach, do I need this course as well?
It really depends on the remit of what you're covering with your coach. First and foremost, this course is designed to help you find dazzling clarity around what you do, who you work with and what sets your business apart. If you can confidently answer those questions with the help of your coach, it may be that you don't need this class. However, as an experienced and visionary brand consultant, my focus will likely be quite different to that of your coach and my hunch is that this will complement the work you are doing with them beautifully. Take a look at the class curriculum to be sure. The insights you'll gain as a result of working through this will be transformative for your brand.
What will this course deliver that your books don't?
Depth! In a word. Essentially an online course gives you the opportunity to learn in a very different way to a book and I've really taken advantage of that with plenty of narrated presentations, real life examples and exercises that you won't find either on my blog or in any of my publications. More than new content, however, this is about you having the opportunity to learn in a different way to a book or even a live workshop. Here you can work through each lesson at a pace that suits you. You can stop to reflect, gather your thoughts, gain a clearer understanding and move on when you are ready. As a result, the depth of understanding you gain will be huge.
I'm a brand stylist/ designer/ marketer. Can I work through this process with my clients?
I really wouldn't recommend it. This is a pretty comprehensive course that has been designed for the business owner directly to work through. You are really welcome to use this course to gain clarity on your own brand. If you have clients you feel would benefit from this process, please invite them to enrol themselves.
Can I share my access to this class with a friend?
No, thank you for asking. All of my online courses are designed for just ONE user. You're welcome to work through the course as many times as you like, but your login may not be shared with a friend or colleague.
I'm a brand stylist/ designer/ marketer. Can I use any of the exercises in this course with my clients?
No, thank you so much for asking. I'm sure that as a result of this class, what we cover will have an impact on your own unique process. I love that! Before you race off and include something from this course in your own materials I'd ask that you stop, reflect and think about specifically which elements resonated with you and why. You don't need to replicate my work - it won't serve you. Instead, give yourself space to filter this and use to elevate and inspire your own thinking.
Can I get a refund if this isn't for me?
No, thank you for asking. Due to their digital nature, all courses on The Brand Stylist Academy are non refundable. Please take a good look at the course curriculum and description before signing up and if you're remotely concerned about whether it's for you, please email me before you enrol. The course ratings do speak for themselves and I have absolute confidence that if you work through each and every element of the class, you'll get tons of value.
When does the course start?
Whenever you choose! Once you're enrolled, you get to choose the pace at which you work through the classes and how often you show up. It all works around your schedule.
Are you on hand to answer my questions if I get stuck?
No, but I've designed it so that if you work through every single exercise and prompt, you won't need my help. This is designed to get you to think really deeply about your business and I'm guiding you through the process so you should be utterly clear and raring to go.