Brand Clarity

I've thoroughly worked through and LOVED both of Fiona's books, How to Style Your Brand, and Brand Brilliance. Last week I completed Colour for Creatives: Level One (5 stars - I've reviewed that too!) and this week I've completed Design for Go-Getters. What a complete package! Each book and course builds on the previous and takes the information so far to an entirely new level. Design for Go-Getters has taught me how to implement what I've learned so far into design that I can create myself, that feels right to me! I can't believe I can do this! I've taken a brand blueprint that looked like a resume and turned it into something that feels like a thrill!!! I've created posters and social media banners for my upcoming concert that look and feel exactly how I wanted them to look and feel. This skill has eluded me for years. I knew the feel I wanted (almost - this is also MUCH clearer because of the books and the courses) but I could never quite articulate it and even if I could sketch it roughly, I always had to go to a designer to execute it. I now am full of ideas of posters and materials for my concerts for the entire upcoming year that will be consistent, exciting, will reflect my music and be super fun to create. And I can make them! The secrets Fiona shares in the course are absolutely game-changing. This is exactly what I wanted to know! And she teaches them step by step - not overly technically at all, but from the point of view of simple, beautiful design. This is exactly what I wanted to be able to do. And I had no idea I would be able to do it. Fiona makes it easy, attainable and really clear. I am SO grateful to have found The Brand Stylist! Fiona's style is artistic, creative, personal. This feels like an art class - but exactly the one I needed and wanted to help me do exactly what I wanted to do next. Fiona's approach to branding is like artistry - it's all about feeling, intuition. It's from the inside out and it's super fun. I'm in! I'm ready for more! Many many thanks Fiona, Megan

The Design For Go-Getters program just rocked my socks off! What a game-changer this course has been for me in my business. I'm NOT a designer but wanted the autonomy to create stylish pieces within my business, and now have the tools and confidence to do this for myself. The before/after feedback bonuses were especially helpful for me to understand how Fiona views things through her design eye and sparked so much inspiration! Thank you, Fiona, for all the incredible work and passion that you pour into these awesome courses that you create. I'm a customer (and loyal fan) for life! :)

A fantastic course! I’m delighted to have undertaken the “Colour for Creatives: Level One” course and am so grateful that The Brand Stylist caught my eye at just the right time for me and my Business start-up. I absolutely loved getting a sketchbook back out and “playing” with colour, illustrations, fonts etc. Feeling excited about my brand!.... and confident that it will resonate with my customer base. Now for the “The Naming Masterclass” to hopefully validate my choice of Business name! Thank you Fiona! X

I've thoroughly worked through and LOVED both of Fiona's books, How to Style Your Brand, and Brand Brilliance. Colour for Creatives: Level One builds on both and takes the information in both books to an entirely new level. This course is exactly what I needed, right when I needed it. It's ultra clarifying, inspiring, exciting, confidence-boosting, lively and fun! I'm an independent musician, I produce my own recordings, and have been working with Fiona's books for about a year on both artwork and promotion for my most recent album, to celebrate it's release. I'm certainly making the music I've always made, and am still basing artwork and other design decisions on instinct, but I now have access to tons of visual and copy inspiration to bring me to new places, as well as new frameworks within which to place decisions - so all of this work is now both easier and supercharged! The biggest shift for sure has been to improve the way I'm able to communicate - both in copy and visuals - how my music sounds and feels so that people can understand that at first glance. This is much clearer now as a result of working with Fiona's directed questions - they require time, but over time, the answers take shape, get clearer and this process is totally worthwhile. Peers notice a difference in my materials and more people come to our concerts! I felt a little sheepish at first, reading about 'branding', because I am a musician, not a product, and yet I'd also come to realize that I needed to acquire some business know-how. But every time I ventured into the 'music business' I was so uncomfortable - it never resonated with my own aims or values. I am SO grateful to have found The Brand Stylist! Fiona's style is artistic, creative, personal, it's so easy to relate to as an artist and so easy to adapt to suit my goals and values - and even helps me to clarify those. I highly recommend this course! I didn't have to change my values or pretend to be 'business-minded' rather than 'artistically-minded' in order to achieve concrete business results from this work - I simply learned to express through branding what I was already expressing in my music and concerts - and that resonates deeply. That I can get into! I have never had so much fun learning about business - Fiona's approach to branding is like artistry - so it becomes an extension of what I was already creating. It's from the inside out. It comes from me, and I can be totally true to myself while using these new business skills! I'm sure I know more - much more - about myself as an artist now because of this course and these books on branding. What a result! This is so much more than I imagined it could be! I'm in! I'm ready for more! Many many thanks Fiona, Megan

This was both a pleasurable experience and a great learning journey. While I was most interested in developing a wonderful name for a new product, I found the opportunity to re-visit my whole brand an enlightening experience. Fiona is eloquent and accessible - what a combination - and has created a valuable resource that is a total joy to use. I know I'll be re-visiting elements of this course again and will enjoy that experience. Great value - what price inspiration?

This masterclass is even more than what you need when you get stuck looking for a name, not only for a business, a product or a service but also for any other personal project you are dreaming of. Inspiration and momentum are the words I would use to describe the funny process. Thank you Fiona! (Sorry about my English. I hope I have instilled my real feeling.)