It all starts here

clarity is fundamental to every destination brand

Clarity is utterly fundamental to every successful brand and it's almost impossible to run your business effectively without it. It's in every conversation you have, every piece of copy you write, every image you style and every caption you add to your social posts. 

As an entrepreneur you need to be clear. On precisely what your business is, the clients you really want to serve and most importantly, what sets you apart.

This comprehensive and immersive online course will bring dazzling clarity to your brand and enable you to move forward with purpose and confidence. 

It's ideal for those of you about to launch a new business, rebrand your current offering or those who simply crave the reassurance that comes with nailing this stuff down. Whatever your situation, clarity is everything and this course will give you the power to find it, with bells on

"this course has just utterly cut through the clutter. I love how straight forward the lessons are and how deep the questions take you ... I can not express strongly enough how valuable this course is.

Dawn Terizzi, Bella Visione

"What is really powerful is that you finish the course with your own Brand Clarity document. By creating this concise document with lots of supportive visuals, I now repeatedly come back to this document to check if what I have been asked to do is in line with my brand. It works as the North Star of my brand and I don't get side tracked in what I do."

Yoko Kloeden, Interior Designer

Own your space

Discover what sets your business apart and communicate with clarity

Be clear about where you sit in the market, what sets you apart and why your clients will pick you over anyone else.

Maintain your competitive edge

Reinvigorate your brand in a changing market.

A brilliant process for rediscovering what makes your business brilliant, turbo-charging your confidence and finding the clarity you need to truly elevate your brand.

Move forwards with confidence

Kickstart that creative project with intention.

Clarify the essence of your brand so that you can move forward with the creative aspect of styling your brand, wireframing and writing your website and getting the traction you deserve on social media.

I've finally been able to achieve the clarity to articulate to potential clients what I 'actually do'.

Deborah Collela

Enrol today and start your journey to dazzling clarity

Course Curriculum

An inspirational and insightful online course that'll give you the tools to unlock the clarity within your brand.

  • 1

    Introduction

    • Welcome to Brand Clarity

    • Clarity: the foundation of a brilliant brand

    • Getting the most out of this course

    • Copyright and Playing Fair

    • What Clarity Can Do

    • Exercise: Your starting point

    • Brand Clarity Blockers

    • Finding Clarity: The Process

    • Sketchbook Exercise: Inspiration Exploration

    • Creative Exercise: Inspiration Exploration

  • 2

    Explore and Evaluate

    • Explore and Evaluate

    • Welcome to explore and evaluate

    • Journal Exercise: The Vision

    • Creative Exercise: Mood Boarding the Vision

    • Journal Exercise: What do you do?

    • Creative Exercise: Exploring your Offerings

    • Journal Exercise: Reviewing your Clients

    • Journal Exercise: Exploring your Story

    • Creative Exercise: What Inspires you?

  • 3

    Distil and Define

    • Distil and Define

    • Pulling everything together

    • Finding your Magic

    • Unlikely sources of magic

    • Journal Exercise: Finding your space in the market

  • 4

    Create a Powerful Muse

    • Creating a powerful muse: the key to brand clarity

    • Creating a powerful client muse

    • The muses in action: some sample muses

    • Creative Exercise: Develop your Muse(s)

    • Your magical muse FAQ's

    • Staying on message with your muse

  • 5

    Deepen your Understanding

    • Deepen your Understanding

    • Deepening your Understanding

    • Defining the Essence of your Brand

    • Turn Potential Weaknesses into Strengths

    • Sketchbook Exercise: Creatively Capture the Essence of your Brand

    • Exercise: an immersive brand exploration

    • The brand exploration exercise

    • Creative Exercise: This, or that...

    • Journal Exercise: The Listening Project

    • Creative Exercise: Revisiting Your Vision for your Business

  • 6

    Capturing Clarity

    • Capturing clarity

    • Exercise: Create a Powerful Positioning Statement

    • Exercise: Clarify your Brand Objectives

    • Creative Exercise: Devise a Call to Arms

    • Almost there!

    • Exercise: Create a Brand Clarity Document

    • Create a Brand Clarity Document

  • 7

    The Future is Clear

    • You made it!

    • What now?

"my very favorite part, by far, was the muses ... I have read both your books, repeatedly and just did not get the ‘muse’ completely until this course ... so very eye opening and how they come alive, right on the page, as they are being created ... and how they speak to what they want of you ... loved it !!!

Dawn Terizzi, Bella Visione

Gain dazzling clarity for 2019

Lifetime access means you can start whenever you like and revisit the content as often as you need.

Enrol today

Lifetime access means that you can start any time, work through at your own schedule and revisit as often as you like.

Lovely words

5 star rating

My very favorite part, by far, was the muses and how they come alive on the page.

dawn terrizzi terrizzi

Fiona .. dear, clever, enchanting, vibrant Fiona .. I loved this course. I had a tagline when I came in and knew my work had a certain look and knew I lived a certain way and embraced it to a degree on my website, but this course has just utterly ...

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Fiona .. dear, clever, enchanting, vibrant Fiona .. I loved this course. I had a tagline when I came in and knew my work had a certain look and knew I lived a certain way and embraced it to a degree on my website, but this course has just utterly cut through the clutter (which I happen to be amazing at for my own clients, but the cross over to brand design, not so much) and am just so utterly excited to begin implementing and making my site so much more cohesive. I love how straight forward the lessons are and how deep the questions take you .. but my very favorite part, by far, was the muses .. I have read both your books, repeatedly and just did not get the ‘muse’ completely until this course. So very eye opening and how they come alive, right on the page, as they are being created .. and how they speak to what they want of you .. loved it !!! I can not express strongly enough how valuable this course is. I have been a designer for a very long time, but as pointed out, times change, markets change and being in a ‘class of one’ requires clarity and focus. I feel this course has done that brilliantly and could not wait to get up each morning and start the next lesson. (Course taken January 2019)

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5 star rating

Epic experience

Deborah Colella

Goodness! What to say? I have read both Fiona's books - which are excellent - but, as a world class procrastinator, I love avoiding answering the 'big' questions i.e. making a final decision that allows me to enact something. Well! Fiona has creat...

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Goodness! What to say? I have read both Fiona's books - which are excellent - but, as a world class procrastinator, I love avoiding answering the 'big' questions i.e. making a final decision that allows me to enact something. Well! Fiona has created a course full of guidance and exercises which gently, firmly and carefully push you towards enlightenment on those tricky but important questions. I've finally been able to achieve the clarity to articulate to potential clients what I 'actually do'. I'm off to start Brand Vision and I literally CANNOT wait!

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4 star rating

Worth every penny!

Paola Cohen

If your launching a new business or need to re-brand you existing business this is a must. The course has a few light bulb moments that really help you achieve clarity and understand why you where stuck in some steps. It is the base for every aspe...

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If your launching a new business or need to re-brand you existing business this is a must. The course has a few light bulb moments that really help you achieve clarity and understand why you where stuck in some steps. It is the base for every aspect from design to marketing strategies. Be prepared to do a lot of exercises and really digging to find clarity. Thank You Fiona!

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Is this for me?

Clarity is fundamental to every successful business and it's something that you need to do before you embark on any visual or written branding project. Not sure if this course is for you? Ask yourself the following questions:

  • Am I able to very clearly articulate what my business does and precisely who for?

  • Do I fully understand what motivates my clients to do business with me and who I want to be working with? 

  • Have I complete clarity around what sets me apart from the crowd and the confidence to believe this in my gut?

Frequently Asked Questions

Is this course for me?

  • Does this class cover the visual elements of branding?

    No. This is the course you need to do *before* you get to the visual elements. Find your clarity and you'll discover that every single decision becomes easier. It's fundamental to creating a successful brand.

  • Am I going to learn lots of new stuff in this course?

    Good question! Design for Go-Getters and Colour for Creatives are definitely about teaching you new concepts and polishing up your application of them. Brand Clarity (and The Naming Masterclass, for that matter) are guided processes that are much more focused around giving you the insights, case studies, perspective, exercises and the right questions to arrive at the answers yourself.

  • Are you going to be able to give me the answers?

    If only! No, the point with an online course is that I can guide you, point you in the direction and give you plenty of inspiration and jumping off points, but this is about you digging deep and asking yourself the important questions that'll mean you get deep and meaningful answers. If you're looking for someone to give an answer to you, you'll need to invest in consultancy.

  • I'm working with a coach, do I need this course as well?

    It really depends on the remit of what you're covering with your coach. First and foremost, this course is designed to help you find dazzling clarity around what you do, who you work with and what sets your business apart. If you can confidently answer those questions with the help of your coach, it may be that you don't need this class. However, as an experienced and visionary brand consultant, my focus will likely be quite different to that of your coach and my hunch is that this will complement the work you are doing with them beautifully. Take a look at the class curriculum to be sure. The insights you'll gain as a result of working through this will be transformative for your brand.

  • What will this course deliver that your books don't?

    Depth! In a word. Essentially an online course gives you the opportunity to learn in a very different way to a book and I've really taken advantage of that with plenty of narrated presentations, real life examples and exercises that you won't find either on my blog or in any of my publications. More than new content, however, this is about you having the opportunity to learn in a different way to a book or even a live workshop. Here you can work through each lesson at a pace that suits you. You can stop to reflect, gather your thoughts, gain a clearer understanding and move on when you are ready. As a result, the depth of understanding you gain will be huge.

Frequently Asked Questions

Copyright and Playing Fair

  • I'm a brand stylist/ designer/ marketer. Can I work through this process with my clients?

    I really wouldn't recommend it. This is a pretty comprehensive course that has been designed for the business owner directly to work through. You are really welcome to use this course to gain clarity on your own brand. If you have clients you feel would benefit from this process, please invite them to enrol themselves.

  • Can I share my access to this class with a friend?

    No, thank you for asking. All of my online courses are designed for just ONE user. You're welcome to work through the course as many times as you like, but your login may not be shared with a friend or colleague.

  • I'm a brand stylist/ designer/ marketer. Can I use any of the exercises in this course with my clients?

    No, thank you so much for asking. I'm sure that as a result of this class, what we cover will have an impact on your own unique process. I love that! Before you race off and include something from this course in your own materials I'd ask that you stop, reflect and think about specifically which elements resonated with you and why. You don't need to replicate my work - it won't serve you. Instead, give yourself space to filter this and use to elevate and inspire your own thinking.

  • Can I get a refund if this isn't for me?

    No, thank you for asking. Due to their digital nature, all courses on The Brand Stylist Academy are non refundable. Please take a good look at the course curriculum and description before signing up and if you're remotely concerned about whether it's for you, please email me before you enrol. The course ratings do speak for themselves and I have absolute confidence that if you work through each and every element of the class, you'll get tons of value.

Frequently Asked Questions

The practicalities

  • When does the course start?

    Whenever you choose! Once you're enrolled, you get to choose the pace at which you work through the classes and how often you show up. It all works around your schedule.

  • Are you on hand to answer my questions if I get stuck?

    No, but I've designed it so that if you work through every single exercise and prompt, you won't need my help. This is designed to get you to think really deeply about your business and I'm guiding you through the process so you should be utterly clear and raring to go.

Prepare to dazzle

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