"Such a brilliant, insightful and empowering course. My head is spinning from so many ideas brought to light. I would highly recommend this to anyone considering moving forward with their brand. You certainly will not regret it."
Catherine Finkernagel, architect
find your space,
define your magic
A truly powerful and resonant brand knows exactly what it stands for and very intentionally builds an impact that supports that. We'll go deep into this process so that you can gain true confidence and affirmation that you're building a brand around your brilliance.
identify your muses,
understand your audience
If you're to communicate effectively around your brand, you not only need to have defined who you're talking to, but have the ability to move them at a deep level. You'll gain a process you can use time and again to identify key muses and create copy and visuals that really resonate.
capture the essence
of your brand
Your starting point for a beautiful and evocative brand. In this course we'll define the essence, feeling and impact your brand needs to create so that you can move through your branding or rebranding journey with intention and confidence.
"this course has just cut through the clutter. I love how straight forward the lessons are and how deep the questions take you. I can not express strongly enough how valuable this course is."
Dawn Terizzi, Bella Visione
start with the strategy
the essential course
"worth every penny! if you're launching a new business or rebranding an existing one, this course is a must."
Mercy Guzman
everything starts with clarity
Clarity is fundamental to every successful brand and essential if you're to create a brand that truly connects. It all starts here.
In this uplifting, enlightening and immersive course, I'll take you on a journey that gets to the heart of your brand and allows you to move forwards with dazzling clarity, confidence and a new sense of momentum.
We'll find your space, define your magic and identify your muses. We'll capture the essence of your business, set your intention for how your brand needs to feel. And you will bring all of this together in a Brand Clarity document founded on solid strategic thinking that will act as your 'North Star' as you navigate the styling and implementation of your brand.
This unmissable class is one of the most popular in The Brand Stylist Academy and with good reason: it's the bedrock of any successful brand. I look forward to seeing you in class.
"I was absolutely blown away by the depth of this course."
Sarah Blanchfield
"I thought I had clarity on my business and brand but in this course Fiona walks you through your brand step by step so you go deeper into the essence, how the brand feels and so much more. Working through the assignments gave me moments of 'oomph' in the pit of my stomach and I knew I was tapping into something important and deep. Brilliant."
jude jennison, management consultant
is this for me?
this is for those of you who want to...
It's difficult to overstate the value of getting this right. Everything in your business is underpinned by this level of clarity. It's essential.
through a series of enlightening exercises and clarifying lessons you'll gain the insight and the perspective needed
Brands that are clear are compelling. I've said it before and I'll say it again, everything starts with clarity.
Brands can become overwhelming and clarity is essential if you're to cut through. The insights you'll gain from this course will allow you to communicate with ease.
if you want a deep connection with your clients, you firstly need to understand them, and your business
You have a huge opportunity to create a brand that does incredible things for your business, but only if it's built on a solid strategy.
"The content in Brand Clarity is outstanding. I feel so much lighter and clearer already... Feels so much more empowering now with this new information -- I'm actually showcasing what I'm good at. That's new for me. thank you"
denise lampron, style consultant
Set your strategy
We need to define exactly how your brand needs to feel before you move on to the vision. We need to define exactly, with all its' nuances and subtleties, how your brand needs to feel and to get to that, there is much work to do behind the scenes.
In this course we'll get crystal clear on your magic and what sets you apart. We'll create layered and inspirational muses and we'll accurately define the essence of your brand. We'll determine your space in the market, what you want to be known for and how your brand needs to come across to create maximum impact commercially.
We'll set a clear and strategic intention that will carry your brand visuals through the design process and beyond. Creating an unstoppable momentum and providing the foundations for a deeply resonant brand.
"I completed Brand Clarity for the second time and used it both times to support me in my rebranding process. It's wonderful to have this course at my fingertips ... Fiona really gets you thinking deeply about your business and its potential ...
I highly recommend this course!"
Anastasia Lengyel, business consultant
cut through the clutter
Through a series of immersive, enlightening and empowering exercises I'll help you cut through the noise and get to the core of your brand. You'll discern what really matters, streamline your messaging and be able to move forwards with a new lightness and ease.
"my very favorite part, by far, was the muses ... I have read both your books, repeatedly and just did not get the ‘muse’ completely until this course ... so very eye opening and how they come alive, right on the page, as they are being created ... and how they speak to what they want of you ... loved it !!!
Dawn Terizzi, Brand designer
communicate clearly
It'll include your brand positioning statement, your story and your magic. You'll include pages (and mood boards) for the essence of your brand and your muses and you'll define how you'd like your brand to feel.
You'll use this document as the foundation for creating an inspired, strategic vision; to brief your brand designer and to bring your team on board with your thinking. It's the ideal platform to get everyone communicating clearly, cohesively and compellingly.
"What is really powerful is that you finish the course with your own Brand Clarity document. By creating this concise document with lots of supportive visuals, I now repeatedly come back to this document to check if what I have been asked to do is in line with my brand. It works as the North Star of my brand and I don't get side tracked in what I do."
Yoko Kloeden, Interior Designer
CLASS TAKEAWAYS
I've finally been able to achieve the clarity to articulate to potential clients what I 'actually do'.
Deborah Collela
Course Curriculum
An inspirational and insightful online brand strategy course
that'll give you the tools to unlock the clarity within your brand.
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1
Introduction
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Welcome to Brand Clarity
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Clarity: the foundation of a brilliant brand
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Aims for this Course
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Copyright and Playing Fair
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Getting the most out of this course
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What Clarity Can Do
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Exercise: Your starting point
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Brand Clarity Blockers
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Finding Clarity: The Process
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Sketchbook Exercise: Inspiration Exploration
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Creative Exercise: Inspiration Exploration
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2
Explore and Evaluate
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Explore and Evaluate
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Welcome to explore and evaluate
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Journal Exercise: The Big Picture
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Creative Exercise: Mood Boarding the Vision
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Journal Exercise: What do you do?
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Creative Exercise: Exploring your Offerings
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Journal Exercise: Reviewing your Clients
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Journal Exercise: Exploring your Story
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Journal Exercise: Defining your Key Offerings and Routes to Market
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Creative Exercise: What Inspires you?
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3
Distil and Define
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Distil and Define
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Pulling everything together
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Finding your Magic
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Unlikely sources of magic
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When the key to unlocking your magic lies in the competition
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Journal Exercise: Finding your space in the market
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4
Create a Powerful Muse
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Creating a powerful muse: essential to brand clarity
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Creating a powerful client muse
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The muses in action: some sample muses
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Creative Exercise: Develop your Muse(s)
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Your magical muse FAQ's
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Staying on message with your muse
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5
Deepen your Understanding
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Deepen your Understanding
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Deepening your Understanding
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Starting to Define the Essence of your Brand
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Honing in on the Nuances
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Exercise: an immersive brand exploration
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The brand exploration exercise
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Reassurance: Right Place, Right Time
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Creative Exercise: This, or that...
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Journal Exercise: The Listening Project
FREE PREVIEW -
Creative Exercise: Revisiting Your Vision for your Business
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6
NEW: Defining the Essence and Feeling of your Brand
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How the Brand Clarity Process has Evolved
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The Key Changes to the Brand Clarity Process
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Defining your Brand Essence and Feeling
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Create an 'Essence' Mood Board
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7
Capturing Clarity
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Capturing clarity
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Exercise: Create a Powerful Positioning Statement
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Exercise: Clarify your Brand Objectives
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Creative Exercise: Devise a Call to Arms
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Almost there!
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Exercise: Create a Brand Clarity Document
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UPDATED! Create your Brand Clarity Document
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8
The Future is Clear
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You made it!
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What Now?
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A Word About Naming
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A Gift for You
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" this course has given me so much more than I expected."
julie moss, fine artist
LET'S CREATE DAZZLING CLARITY
enrol in BRAND CLARITY today
Enrol in this essential course for entrepreneurs and let's build a solid foundation for your truly powerful brand.
get started today!
Prefer to pay in instalments?
two monthly instalments of £199
instant, lifetime access
Gain full access to this transformative course the moment you enrol. Revisit the lessons as often as you like and gain deeper insights each time.
completely self-paced
You get to choose the pace at which you work through the course depending on your commitments, learning styles and goals. It's all been designed in a way that will lift you up and make the process a true delight.
includes VAT for UK customers
Essentially everyone pays the same price, but as a VAT registered business, I earn 20% less for those of you within the UK, which is a bit of a bonus if you, too, are a UK VAT registered business! Invoices are automatically generated at checkout.
student reviews
Outstanding depth and clarity
Jude Jennison
I thought I had clarity on my business and brand but in this course Fiona walks you through your brand step by step so you go deeper into the essence, how the brand feels and so much more. Working through the assignments gave me moments of 'oomph'...
Read MoreI thought I had clarity on my business and brand but in this course Fiona walks you through your brand step by step so you go deeper into the essence, how the brand feels and so much more. Working through the assignments gave me moments of 'oomph' in the pit of my stomach and I knew I was tapping into something important and deep. Brilliant.
Read LessBlown away!
Sarah Blanchfield
I have both of Fiona's books and have followed her for years. I was absolutely blown away by the depth of this course. I have struggled many times over many iterations in business to find clarity and her teachings and exercises...wow! I felt like ...
Read MoreI have both of Fiona's books and have followed her for years. I was absolutely blown away by the depth of this course. I have struggled many times over many iterations in business to find clarity and her teachings and exercises...wow! I felt like it just poured out of me from a place I hardly knew was there. As I read over the brand clarity document I created as a part of finishing this course, my confidence is buzzing with excitement to share this with the world!
Read LessEpic experience
Deborah Colella
Goodness! What to say? I have read both Fiona's books - which are excellent - but, as a world class procrastinator, I love avoiding answering the 'big' questions i.e. making a final decision that allows me to enact something. Well! Fiona has creat...
Read MoreGoodness! What to say? I have read both Fiona's books - which are excellent - but, as a world class procrastinator, I love avoiding answering the 'big' questions i.e. making a final decision that allows me to enact something. Well! Fiona has created a course full of guidance and exercises which gently, firmly and carefully push you towards enlightenment on those tricky but important questions. I've finally been able to achieve the clarity to articulate to potential clients what I 'actually do'. I'm off to start Brand Vision and I literally CANNOT wait!
Read LessMy very favorite part, by far, was the muses and how they come alive on the page.
dawn terrizzi
Fiona .. dear, clever, enchanting, vibrant Fiona .. I loved this course. I had a tagline when I came in and knew my work had a certain look and knew I lived a certain way and embraced it to a degree on my website, but this course has just utterly ...
Read MoreFiona .. dear, clever, enchanting, vibrant Fiona .. I loved this course. I had a tagline when I came in and knew my work had a certain look and knew I lived a certain way and embraced it to a degree on my website, but this course has just utterly cut through the clutter (which I happen to be amazing at for my own clients, but the cross over to brand design, not so much) and am just so utterly excited to begin implementing and making my site so much more cohesive. I love how straight forward the lessons are and how deep the questions take you .. but my very favorite part, by far, was the muses .. I have read both your books, repeatedly and just did not get the ‘muse’ completely until this course. So very eye opening and how they come alive, right on the page, as they are being created .. and how they speak to what they want of you .. loved it !!! I can not express strongly enough how valuable this course is. I have been a designer for a very long time, but as pointed out, times change, markets change and being in a ‘class of one’ requires clarity and focus. I feel this course has done that brilliantly and could not wait to get up each morning and start the next lesson. (Course taken January 2019)
Read LessWorth every penny!
Paola Cohen
If your launching a new business or need to re-brand you existing business this is a must. The course has a few light bulb moments that really help you achieve clarity and understand why you where stuck in some steps. It is the base for every aspe...
Read MoreIf your launching a new business or need to re-brand you existing business this is a must. The course has a few light bulb moments that really help you achieve clarity and understand why you where stuck in some steps. It is the base for every aspect from design to marketing strategies. Be prepared to do a lot of exercises and really digging to find clarity. Thank You Fiona!
Read LessLove it,
Vicki Israel
Well thought out and very detailed, learned so much, thank you!
Well thought out and very detailed, learned so much, thank you!
Read LessBrilliant!
Shea Burkett
This course made me dig deep. I especially love that you're creating your own brand clarity document as you glide through the course. It is now my go-to when making design decisions.
This course made me dig deep. I especially love that you're creating your own brand clarity document as you glide through the course. It is now my go-to when making design decisions.
Read LessBrand clarity
julie moss
Hi Fiona I have just completed brand clarity and I loved it ! So much so I have enrolled in brand vision. As a fine artist I wasn’t sure if I needed a brand but this course has given me so much more than I expected. I wasn’t sure where my work f...
Read MoreHi Fiona I have just completed brand clarity and I loved it ! So much so I have enrolled in brand vision. As a fine artist I wasn’t sure if I needed a brand but this course has given me so much more than I expected. I wasn’t sure where my work fitted in the art market as I painted large canvases which took a long time to create. this course gave me the confidence to approach an female led upmarket art consultancy agency that offers a bespoke service ( all my ideal criteria) and they loved my work! They are now just about to send images of my large paintings to clients which leaves me free to paint and not worry so much about marketing etc. sorry this is a bit of a long post I can’t wait to get started on brand vision Thank you julie x wwwjuliemossfineart.co.uk
Read LessThe Brand Clarity course is a valuable support in the rebranding process
Anastasia Lengyel
I completed Brand Clarity for the second time and used it both times to support me in my rebranding process. It's wonderful to have this course at my fingertips whenever I feel like I've moved on and want to put all the intuitive insights I alread...
Read MoreI completed Brand Clarity for the second time and used it both times to support me in my rebranding process. It's wonderful to have this course at my fingertips whenever I feel like I've moved on and want to put all the intuitive insights I already have about my next direction into a Brand Clarity document. Personally, I think it's exciting to get clarity! And Fiona really gets you thinking deeply about your business and its potential. When you have a guide like this course, it's easier to go through the rebranding process. I highly recommend this course!
Read LessThe Brand Clarity Course
Denise Lampron
Fiona skillfully leads you in refining your brand, offering focus, insight, direction, clarity, intention, and valuable suggestions to leave you feeling fulfilled, satisfied, and proud of your brand by the end of the course. This newfound clarity ...
Read MoreFiona skillfully leads you in refining your brand, offering focus, insight, direction, clarity, intention, and valuable suggestions to leave you feeling fulfilled, satisfied, and proud of your brand by the end of the course. This newfound clarity will serve as a guiding light for your business's future. If you lack brand clarity, this course should be your next brand destination.
Read LessBrand Clarity: An Inspiration
Catherine Finkernagel
Such a brilliant, insightful and empowering course. My head is spinning from so many ideas brought to light. I would highly recommend this to anyone considering moving forward with their brand. You certainly will not regret it.
Such a brilliant, insightful and empowering course. My head is spinning from so many ideas brought to light. I would highly recommend this to anyone considering moving forward with their brand. You certainly will not regret it.
Read LessStyle your Brand collection and save £175
separate selling price = £1100
enrol in the collection and save £175
Bought separately, your investment in the three courses would be £1100. Enrol today from just £925 and save £175. Instalment plans are available. Click on each course card to discover full course deliverables and the detailed curriculum.
Frequently Asked Questions
I share lots of content for free on my website and these seminars are priced fairly and more than reflect the value you'll gain from the class. If you'd like to discuss prices for multiple logins or even an affiliate programme if you have lots of clients who would benefit, then I'd be delighted to hear from you.
Essentially an online course gives you the opportunity to learn in a very different way to a book and I've really taken advantage of that with plenty of narrated presentations, real life examples and exercises that you won't find either on my blog or in any of my publications. More than new content, however, this is about you having the opportunity to learn in a different way to a book or even a live workshop.
Here you can work through each lesson at a pace that suits you. You can stop to reflect, gather your thoughts, gain a clearer understanding and move on when you are ready. Expect plenty of lightbulb moments along the way!
I have taught tens of thousands of students across the years and as you'll see from the course ratings and reviews, am renowned for creating high quality courses and learning experiences.
The individual course pages make the scope of the content really clear so please do check those before purchasing.
Like all offerings from The Brand Stylist, these courses have been carefully designed and produced to get you the best possible result in the most inspired way and I know you'll absolutely love them.