Clarity is utterly fundamental to every successful brand and it's almost impossible to run your business effectively without it. It's in every conversation you have, every piece of copy you write, every image you style and every caption you add to your social posts.
As an entrepreneur you need to be clear. On precisely what your business is, the clients you really want to serve and most importantly, what sets you apart.
This comprehensive and immersive online course will bring dazzling clarity to your brand and enable you to move forward with purpose and confidence.
It's ideal for those of you about to launch a new business, rebrand your current offering or those who simply crave the reassurance that comes with nailing this stuff down. Whatever your situation, clarity is everything and this course will give you the power to find it, with bells on.
- Welcome to Brand Clarity
- Clarity: the foundation of a brilliant brand
- Getting the most out of this course
- Copyright and Playing Fair
- What Clarity Can Do
- Exercise: Your starting point
- Brand Clarity Blockers
- Finding Clarity: The Process
- Sketchbook Exercise: Inspiration Exploration
- Creative Exercise: Inspiration Exploration
- Explore and Evaluate
- Welcome to explore and evaluate
- Journal Exercise: The Vision
- Creative Exercise: Mood Boarding the Vision