colour psychology for branding courses

unlock the power of colour psychology

Colour psychology is a powerful framework for entrepreneurs and brand designers alike - discover bitesized seminars, introductory courses and professional level programmes that will meet you where you're at and move you forwards with inspiration and confidence.

an unparalleled foundation for connection

If you want to create a brand that connects at a deep and resonant level, you need the colour psychology framework in your toolkit.

Contrary to what the name might suggest, this powerful approach is about more than colour theory and goes so much deeper than simply the meanings of the colours or creating cohesive palettes.

When used alongside a robust brand strategy, colour psychology allows you to translate how you want your business to feel into tangible design elements - cohesively, consistently and authentically.

"working with you has genuinely changed my business"

Nancy Poller, Aligned Design Co

Invaluable for founders and entrepreneurs

Colour psychology is a truly powerful foundation for branding. Being able to use it effectively will allow you to communicate authentically and persuasively with your clients.

It’ll enable you to instinctively bring more consistency to your brand - without being constrained by rigid rules, and get your brand out into the world safe in the knowledge you’re creating the impact you want. It’s powerful stuff!

"...I've always felt confident in finding that clarity in words, but then it felt like a guessing game to try to bring those feelings and ideas across visually. This is the MOST helpful tool I've ever encountered that helps you translate strategy into compelling design that you can be confident is the right fit for the brand."

Sammy Beloso

game changing for brand designers

As a brand designer, having a deep and robust understanding of my Resonant Brand Method will transform your process, unleash your creativity and give you the ability to consistently deliver brand identities that instinctively resonate with your clients from the start.

When you master this powerful method, you can say goodbye to scope creep, endless rounds of changes and projects that seem to go on forever. You’ll have a foundation to deliver deeply resonant work every single time and finally be able to banish imposter syndrome for good. It’s utterly transformative.

"I'm not even halfway through level one and I have already learned SO much. This is exactly the framework I have been looking for to help guide my design work."

Nikole Sarvay

online colour psychology courses

colour psychology for branding courses

dip your toe
The Absolute Essentials of Colour Psychology Seminar

an ideal starting point for interested entrepreneurs and brand designers

for entrepreneurs
Colour Psychology for Creatives

An inspirational and immersive course

for brand designers
The Resonant Brand Method

The essential programme for design professionals

"It’s already transformed the way I work, given me new confidence and refreshed joy. I collaborate with a web design company and they’ve been so impressed with my new way of working, we now have built a joint offer - they want their websites to have this level of strategic brand design every time."

Ellie Bowie

dip your toe · bitesized seminars

Create a Brand that Feels Right
how to create an
artisan brand

discover how to create a brand that feels authentically artisan

how to create a
luxury brand

Create a brand identity that feels thoroughly luxurious

how to create a
natural brand

Craft a brand identity that subconsciously feels natural

"(you have) completely changed my mind on how to create branding and what it means for me and my clients."

Maria Hoeffin

· downloadable handbook ·

The Absolute Essentials of Colour Psychology Book
quick reference
downloadable handbook

The ideal reference guide for your brand or client projects

access the definitive
brand seasons and values

a powerful and accurate collection of drawn from over two decades experience

see the
seasonal brand elements

The ideal reference guide for your brand or client projects

"By far THE best online course I've ever taken!"

Stephanie Descary

"FIONA IS A TRUE VISIONARY AND EXPERT, WHO NOT ONLY SUPPORTS YOU WHEREVER YOU ARE ON YOUR JOURNEY, BUT ALSO SHARES HER EXPERTISE AND PASSION FOR DESIGN WHOLEHEARTEDLY.!"

Chandra Casali-Bell

a highly specialist approach to colour psychology for branding

If you're interested in learning about colour psychology for branding, you're in the right place.

Incorporating colour psychology into my branding studio 15 years ago absolutely transformed my business. It shortcut our creative process, allowed us to communicate more effectively with our clients and, crucially, create work that instinctively connected visually.

My own approach is based on the wonderful Angela Wright's Colour Affects theory, but the unique spin is that I've combined that powerful framework with 25 years of specialist brand experience to create a robust, resilient and highly effective brand strategy and identity process that allows brands to connect at a deep and authentic level.

"It's been an absolutely incredible course! It's changed the entire way I approach client projects."

Kelsey Larsen

a pioneering approach built on decades of experience

Building on Angela's seminal foundation, I've harnessed the powerful seasonal personality principles and developed an approach that gives us a powerful way 'in' and 'through' creating a brand.

I've drawn on my experiences of working on thousands of branding projects and teaching this to tens of thousands more and have developed a powerful and sophisticated method that that pulls together brand strategy, brand identity and the principles of colour psychology into my transformative Resonant Brand Method.

The result? A game-changing method for brands (and brand designers) that want to enchant their clients and connect at a deep and resonant level.

"FIONA IS A TRUE VISIONARY AND EXPERT, WHO NOT ONLY SUPPORTS YOU WHEREVER YOU ARE ON YOUR JOURNEY, BUT ALSO SHARES HER EXPERTISE AND PASSION FOR DESIGN WHOLEHEARTEDLY.!"

Chandra Casali-Bell

the best options for Founders & Entrepreneurs

Colour psychology is a hugely powerful tool for entrepreneurs. It can shortcut *years* of experience and help you make more powerful, cohesive and compelling decisions around your brand. It's game changing. Which best describes you right now?
Wonderful! The Colour Psychology for Creatives course is designed for those of you who want to gain a working understanding to be able to communicate more powerfully within your brand and apply this game-changing framework to your own business.

If you’re curious and are keen for a more bite-sized approach, the Absolute Essentials seminar is a great option for you - and super affordable too!
Music to my ears. What you learn from the Colour Psychology for Creatives course will give you the nuts and bolts of the season and a whole new way of looking at the world. It’s transformative. To create a brand that truly connects, you also need Brand Clarity, Brand Vision and Creative Direction but the insights you’ll gain from colour psychology are going to leave a long, powerful and lasting legacy.
Hurrah! It’s utterly transformative. There are a few options for you to explore this more. The Absolute Essentials seminar will give you a great introduction to the framework: giving you insights into the seasonal personalities. The Colour Psychology for Creatives course is a great way of you deepening your understanding and becoming more confident and if you combine that with the Absolute Essentials handbook you’ll have a quick-reference guide that you can draw on as you experiment with bringing this into your creative work.

If you’re a brand designer, do look below - I have lots of options tailored for you!
Colour for Creatives is going to be perfect for you! We take a deep dive into the seasonal personalities and then I guide you through discerning which season your business is and how to use the insights from that seasonal personality to communicate in a way that really connects with your clients. You’ll love it.
the best options for Brand Designers

Whether you're looking to feed your curiosity and 'dip your toe' into the field or you're looking for the robust creative process that comes with my my professional level programme - or something in between, I have your back. Which best describes you right now?
Wonderful! Start with my bite sized seminar- the Absolute Essentials of Colour Psychology. In this hour long session you’ll gain an inspiring insight into how colour psychology fits into the branding process, the seasonal personalities and how that translates through to the brand elements.

From there, I recommend you try one of the Strategic Brand Design Insights (the Luxury Brand Seminar is a great place to start) which are super-cost effective, very inspiring and enlightening ways to start benefitting from this approach in a very affordable way.
In my experience, imposter syndrome, and all the accompanying stifling of creativity, lack of confidence and the ripple effect of client relationships (not to mention the back and forth with iterations, the losing of will to live, the scope creep and the general inefficiency of most design processes) could be resolved very simply with a solid creative process.

How do I know? Because I’ve walked the same journey myself.

The truth is that when you have the knowledge, confidence and ability to consistently deliver stunning creative designs that meet the nuance of your clients briefs, imposter syndrome melts away, your confidence in your ability as a designer skyrockets and you can authentically and ethically charge what you’re worth.

No over-hyped, over-pressured or over-priced VIP days required. No ‘corralling’ of clients through convoluted processes, high pressure sign-off deadlines or cut and paste techniques to claw back a little profit in a business that’s running away. My approach puts delivering high quality creative that serves your clients at the heart. And it’ll bring the joy, creativity and confidence back to your work authentically and sustainably.

You will master this approach with the Colour Psychology for Brand Designers programme. If that’s not yet financially accessible to you (and there are instalment plans available) then I recommend dipping your toe with the newly updated Luxury Brand Seminar which, along with actionable, tangible takeaways will give you a flavour of the approach and a clear sense of what’s possible when you master this.
You need the professional course for this. The Absolute Essentials handbook will provide a quick reference and the seminar and course for entrepreneurs will give you insights and deepen your understanding, but if you want a rock-solid process, you need the professional course.
You are definitely in the right place! The full Colour Psychology for Brand Designers programme is going go give you the ability to do this with bells on. It’ll teach you a robust, resilient process for streamlining your client briefs, consistently and confidently defining the essence of your clients brands and crucially, the knowledge, perspective and guidance to create work that resonates first time, every time.

It isn’t a no brainer of an investment, I’ll grant you, but the transformation this is going to bring to your business from the inside out is immeasurable. It’s truly game changing.
Colour Psychology for Brand Designers is for you! Imagine how much time you'd save, confidence you could develop and joy you could bring back into your life if you had the ability to present ONE design that you know would instantly connect each and every time? This course shows you how to deliver that with bells on.
I feel your pain! I can remember the agony, the back and forth, the second guessing both before presenting and after! The trying to add a little more ‘pizazz’, not having the language the perspective or the confidence to maintain control of the creative brief and the utter dissatisfaction of the end result, which almost always felt like design by committee.

In my work now I see endless rounds of revisions, underwhelm on all sides and a clear sense that this iterative approach just doesn’t work for anyone.

My approach will give you the confidence and, if you invest in the professional course, the process to streamline your creative process, up level your business and put creativity back at the heart of what you do. It’ll allow you to deliver work that resonates first time and transform the sustainability of your business. What’s not to love.

Dip your toe with one of the strategic brand insights if the full course is currently out of reach.