alumni stories

The Brand Stylist has proudly supported hundreds of thousands of entrepreneurs and brand designers since 2014. Here are a few of their stories.

"I am very proud to report that the potential client who received my first media kit last year has just signed the £20K+ proposal (which was massively elevated in similar way). Hooray! My investment on Design for Go-Getters workshop has already paid off with one contract!"

Yoko Kloeden interior designer

"Your expertise has taken my business to the next level. Literally."

Shea Bailey Stationery Brand Founder

"Everything that comes from you is so inspiring. I never taken more elevated and inspirational self-paced online courses than yours"

Anastasia Lengyel Business coach

"You completely captured all the swirling, floating thoughts. Even setting aside the beautiful, absolutely spot-on branding, the part I didn’t realize is that because this business is close to my heart, having someone really get what I’m trying to do means having someone really get me. I hadn’t realized how strengthening it would feel to have who I am reflected clearly back to me. It’s so hard to see ourselves. This is healing work. Thank you."

Kendall Houghton economist

"Everything Fiona does is incredible and this is hands down the most beautiful online course experience I’ve ever had."

Olivia Bossert Vogue Fashion Photographer

"I thought I had clarity on my business and brand but in this course Fiona walks you through your brand step by step so you go deeper into the essence, how the brand feels and so much more. Working through the assignments gave me moments of 'oomph' in the pit of my stomach and I knew I was tapping into something important and deep. Brilliant."

Jude Jennison leadership consultant
wins for entrepreneurs

"Just getting in touch to say that in the first 48 hours of launching the new website I had taken enough money to pay for half of the redesign (though also sold out of most things!). So thank you for the nudge."

Jane Lyndsey, Creative Mentor ART DIRECTING IMPACTFUL WEBSITE PHOTOGRAPHY COURSE

"I wish I'd taken these classes years ago because Fiona has been the only one to give me solid direction in tying everything together to make sense! I absolutely love her method of asking how things make you feel. It's what I subconsciously do but the way she teaches it is just brilliant! Thank you so much for everything you do-- your classes, your books, your podcasts!! I love it all!"

Bethany Hissong, Surface Pattern Designer STYLE YOUR BRAND COLLECTION

"I loved this seminar 🙂

I wasn't sure whether to invest in this seminar or not. Working in the wedding industry the word 'luxury' is hugely overused and I knew that I didn't fit the 'luxury brand' description but struggled to come up with alternatives that I was happy with. This seminar nailed it for me! Your suggestions got me thinking about my niche and what would appeal to them. What really resonated with me was your design tips and examples which has inspired me to review how I present all elements of my business. Thankfully, I have Design for Go-Getters, the Typography seminar and many other of your inspirational courses to guide me."

Sue Nuttall, Fine Art Cakes THE LUXURY BRAND SEMINAR

"Such a brilliant, insightful and empowering course. My head is spinning from so many ideas brought to light. I would highly recommend this to anyone considering moving forward with their brand. You certainly will not regret it."

Catherine Finkernagel, Architect BRAND CLARITY COURSE

I bought this fabulous course on its first release in January 2021 and it is an absolute no-brainer, must-have. It completely changed how I present my business to potential clients, sweeps away enquiries that are not a good fit and deals with the 'how much?' queries smartly and elegantly.

I have just received a response from the latest potential client "thanks for your wedding brochure; I’ve had a look through and everything looks really stylish and professional. You are the perfect fit for our wedding and we would like to go ahead and book our wedding cake with you".

When I saw your amazing offer I couldn't resist emailing to say that it's paid for itself many times over.

Thank you Fiona!

Sue, Papaver Fine Art Cakes Media Kit, Mastered Course
brand designer wins

Colour psychology in terms of seasonal personality has massively improved my design process. The course has given me the most powerful and comprehensive understanding of brand design, which I didn't have in three years of design school and agency work.

Maria Hoefflin
COLOUR PSYCHOLOGY FOR BRAND DESIGNERS

"I have always been a designer who fell in love with design because of the strategy behind it. I love working with businesses to get at the heart of what they're really about and bring that clarity to the forefront and I've always felt confident in finding that clarity in words, but then it felt like a guessing game to try to bring those feelings and ideas across visually.

This is the MOST helpful tool I've ever encountered that helps you translate strategy into compelling design that you can be confident is the right fit for the brand. I'm SO grateful for this resource and have probably watched it 4-5 times through since I bought it. So thankful for you, Fiona! You are an absolute gem in this profession!"

Sammy Beloso
THE RESONANT BRAND METHOD

"The best investment (along with Colour Psychology for Brand Designers) I could have ever made for my business. I am overflowing with inspiration and ready to apply my newfound knowledge to my projects."

Christine Restivo
ELEVATE

"Fiona's experience and sharp insight on all things typography made this seminar truly impactful. I'm so grateful for all of the knowledge she shared with us. She highlighted how some simple - and easy-to-miss - tweaks can make a world of difference. I highly recommend for all brand designers and graphic designers out there!"

Rachel Leedom
FOUNDATIONS OF TYPOGRAPHY SEMINAR

"I thought I had clarity on my business and brand but in this course Fiona walks you through your brand step by step so you go deeper into the essence, how the brand feels and so much more. Working through the assignments gave me moments of 'oomph' in the pit of my stomach and I knew I was tapping into something important and deep. Brilliant."

Jude Jennison, Leadership Consultant
Brand Clarity Course

"This course builds on Fiona's Brand Clarity course and I recommend doing both. After completing Brand Clarity, this Brand Vision course has enabled me to get creative about how I want my brand to look and feel. I enjoyed playing around with colour, typography, mood, look and feel. In the process, I stretched into completely new ways of looking at my brand that I'd never considered before because Fiona invites you to stretch in a way that eels playful and expansive. I'm now clear on the vision for my brand and how I reach my ideal clients better."

Jude Jennison, Leadership Consultant
Brand Vision course

"Fiona skillfully leads you in refining your brand, offering focus, insight, direction, clarity, intention, and valuable suggestions to leave you feeling fulfilled, satisfied, and proud of your brand by the end of the course. This newfound clarity will serve as a guiding light for your business's future. If you lack brand clarity, this course should be your next brand destination."

Denise Lampron, Stylist
Brand Clarity Course

"Finding a name for your business can be quite challenging, with many elements to consider.

Fiona helped me drill down to the essence of what I wanted my name to be and coached me there with care and insight. She helped me understand how I wanted to feel when I found the right name for my business. The moment I realized it, I felt an instant thrill and shouted, "That's it!" The relief I felt was undeniable. I am now excited to share my business name with potential clients. I can envision the possibilities it will create for them and the visuals I will use for my website. The road ahead feels clear and very achievable. This is the third course I’ve taken from Fiona, and she continues to showcase her mastery."

Denise Lampron, Stylist
The Naming Masterclass

"Fiona excels in branding! She effectively conveys the significance of brand identity with warmth and encouragement, instilling confidence in the process.

Her guidance throughout the course includes clear explanations and illustrative examples to help you grasp the essence of branding.

What struck a chord with me the most was the alignment of brand identity with brand strategy, shaping the entire business from text, fonts, colors, to messaging. This forms the heart of my business. Fiona's questions are crucial; they delve into your current business brand and future aspirations. Fiona is truly dedicated to helping us establish a strong brand identity. If you require brand assistance, Fiona should be your first choice."

Denise Lampron, Stylist
Where to Start course

"The content in Brand Clarity is outstanding. I feel so much lighter and clearer already. Got a request from Theory clothing line and I knew how to respond immediately!
I've created a mood board for posting to IG from a recent client experience, as you suggested. Feels so much more empowering now with this new information -- I'm actually showcasing what I'm good at. That's new for me.
THANK YOU."

Denise Lampron, Stylist
Brand Clarity


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