"The natural brand seminar was SO wonderful... I consumed it in bite sized pieces as I didn’t want it to end... So many insights and relevant information, loads of notes, most helpful thank you."

Louise Kirkwood, Florist

discover how to create a brand identity that feels natural, organic or wild

So many of us want to bring a sense of nature or a natural feeling to our brands and this session is designed to explore how to craft a brand identity that feels natural: wild, organic, earthy and authentic, without having to say it.

Following on from the hugely popular 'luxury' and 'artisan' brand seminars, in this session we look at things from a more understated angle. Perfect for those of you keen to discover what it takes to create a brand that looks and feels natural and also, crucially, gain the heads up on what to avoid if you want to create a cohesive and compelling identity in this space.

let's explore what we mean by 'natural' when it comes to your brand

When it comes to creating a brand identity that will cut through the noise, getting your focus right is everything.

In this insightful 75 minute session We delve deeply into what natural really means, where it sits within the seasonal personality framework and the nuances of what we mean by this to ensure you’re sending out a message that really serves you.

"Really helpful, thank you so much. Love the thought behind everything and when you break it down it makes so much sense"

Simone, brand designer

discover how to communicate your 'natural' values authentically

All of the elements you or your designer chooses for your brand will can send out a powerful signal that will either resonate with or repel your idea client.

As with all of the seminars in the Strategic Brand Design Insights seminars, we'll take an in-depth look at the specifics of the brand elements and explore what styles will support a feeling of naturalness and what will detract from it. We'll decode what 'natural' looks like so that you can make sure you’re getting the result you want!

we'll identify the design details that will undermine your messaging

'Natural' is a big selling point for your business but if your visuals are fighting with your words, you will make it difficult to authentically make your 'natural' claim.

I'll show you the signifiers that detract from your credibility in the natural space so that you can comfortably connect in the way you'd like.

An informative & uplifting seminar packed with insights, new perspectives and a wealth of experience

In this 75 minute session you'll discover

  • What ‘natural’ really means and whether it’s right for your brand

    When it comes to creating a brand identity that will cut through the noise, getting your focus right is everything. We’ll explore what natural really means as well as some exciting alternatives to ensure you’re sending out a message that really serves you.

  • How to subconsciously communicate your natural values

    All of the elements you or your designer chooses for your brand will can send out a powerful signal that will either resonate with or repel your idea client. We'll decode what 'natural' looks like so that you can make sure you’re getting the result you want!

  • The details that will undermine your messaging

    'Natural' is a big selling point for your business but if your visuals are fighting with your words, you will make it difficult to authentically make your 'natural' claim. I'll show you the signifiers that detract from your credibility in the natural space.

"Thank you for your inspiring seminar. You've communicated the principles underlying the natural brand brilliantly. It will help me to build my own language."

Jiuan Heng, chinese medicine practitioner

discover how to create a brand identity that feels natural, organic or wild

An essential seminar for artisans, founders of natural and wellbeing brands and brand and website designers. Now available to watch instantly, your investment includes lifetime access to the 75 minute recording. See you in class!

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seminar reviews

5 star rating

Great Insights

Ina Weissflog

Thanks so much Fiona for all your great and inspiring insights. One seminar is better than the other. Keep going with your ideas and support for tribe.

Thanks so much Fiona for all your great and inspiring insights. One seminar is better than the other. Keep going with your ideas and support for tribe.

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ideal for brand designers

 save £29: introducing the
Strategic Brand Design Insights collection
seminar 01
artisan brand

discover how to create a brand that feels authentically artisan

seminar 02
luxury brand

Create a brand identity that feels thoroughly luxurious

seminar 03
natural brand

Craft a brand identity that subconsciously feels natural

separate selling price = £285
enrol in the collection and save £29

Bought separately, your investment in the three seminars would be £285. Enrol today from just £256 and save £29. Click on each course card to discover full seminar deliverables and the detailed curriculum.

Buy Now