The Luxury Brand Seminar
An insightful seminar that'll show you what it takes to craft a brand identity that feels thoroughly luxurious.
"Every time I attend one of your seminars, I have tons of ideas buzzing in my end but also clarity. Thank you very much for sharing your expertise with us."
Stephanie Bonner
how do you create a brand identity that feels truly luxurious?
For many of us, building a luxury brand is a hugely exciting goal. Creating a product or service that looks incredible, has people aching to be associated with you and that you're proud to call your own is something many of us dream of.
Creating something that looks, feels and is truly luxurious is challenging to say the least. What, exactly, does a truly luxurious brand actually look like? What are the details that will make the difference and crucially, how can you make sure your good intentions aren't undermined?
Creating something that looks, feels and is truly luxurious is challenging to say the least. What, exactly, does a truly luxurious brand actually look like? What are the details that will make the difference and crucially, how can you make sure your good intentions aren't undermined?
what we really mean by 'luxury' and is it a good fit for your brand personality?
When it comes to creating a brand identity that will cut through, getting really specific about what we want to say is essential. In this session we’ll explore the nuances of the premium and luxury space and unpick what we really mean when we talk about 'luxury'.
I so often find myself talking to a client about elevating their brand and we discover that they don't mean luxury at all - in fact, sometimes that's the polar opposite of what they need. So we'll also look at some exciting alternatives to the idea of 'luxury' so that you can authentically own your space and build the right kind of value in your brand.
I so often find myself talking to a client about elevating their brand and we discover that they don't mean luxury at all - in fact, sometimes that's the polar opposite of what they need. So we'll also look at some exciting alternatives to the idea of 'luxury' so that you can authentically own your space and build the right kind of value in your brand.
"ONE HOUR OF PURE INSPIRATION AND KNOWLEDGE"
Elisabetta White
discover how to create a brand identity that connects at the right level
If you need to tell people your products are luxury, your brand isn’t doing its job.
There are plenty of signifiers that will add to or detract from your luxury messaging and every single one of the elements you or your designer chooses for your brand identity will send out a powerful signal that will either resonate with or repel your ideal client.
As a brand designer or entrepreneur it’s essential you understand the details that will undermine your authenticity in this space and those that will build credibility. In this 75 minute seminar, we'll unpick this so that you create the result you want!
There are plenty of signifiers that will add to or detract from your luxury messaging and every single one of the elements you or your designer chooses for your brand identity will send out a powerful signal that will either resonate with or repel your ideal client.
As a brand designer or entrepreneur it’s essential you understand the details that will undermine your authenticity in this space and those that will build credibility. In this 75 minute seminar, we'll unpick this so that you create the result you want!
student reviews
A Knockout Seminar
Laura Keeran
Thank You Fiona for creating such amazing Seminars and Courses. I absolutely love and appreciate the wealth of knowledge you share. I am a very new designer ...
Read MoreThank You Fiona for creating such amazing Seminars and Courses. I absolutely love and appreciate the wealth of knowledge you share. I am a very new designer and I feel like your there mentoring me through this. Thank You - Laura
Read LessOne of my favourites
Cristina Düsterhus
One of my favourites until now. So much inspiration and know how.
One of my favourites until now. So much inspiration and know how.
Read Less
ideal for brand designers
save £29: introducing the
Strategic Brand Design Insights collection
save £29: introducing the
Strategic Brand Design Insights collection
"I've watched most of your webinars since the lockdown began and they're terrific - very stimulating - full of great ideas"
Jason Arbuckle