"omg mind-blowing...thank you!"

Jessica Gertrude, maker

what does it take to create a brand identity that feels artisan?

If you create handmade or handcrafted products, or you design brand identities or websites for people who do, you need to understand how to craft a brand identity that feels artisanal: elevated, bespoke, handcrafted and authentic, without having to say it.

Following on from the hugely popular 'luxury' brand seminar, in this session we look at things from a more understated angle. Perfect for those of you keen to discover what it takes to create a brand that looks and feels artisanal and also gain the heads up on what to avoid if you want to create a cohesive and compelling impact.

Essential for founders of artisanal brands and for brand and website designers working in this space.

explore what we really mean by artisan and whether it's a good fit for your brand

When it comes to creating a brand identity that will truly serve you, getting your focus right is everything. We’ll explore what we really mean when we talk about 'artisan' and explore some exciting alternatives to ensure you’re sending out a message that really connects at the right level.

discover how to create a brand identity that connects at the right level

If you need to tell people your products are artisan, your brand isn’t doing its job.

There are plenty of signifiers that will add to or detract from your artisan messaging and every single one of the elements you or your designer chooses for your brand identity will send out a powerful signal that will either resonate with or repel your idea client.

As a brand designer or entrepreneur it’s essential you understand what these elements are and in this seminar, we'll unpick this. Let’s make sure you’re getting the result you want!

discover how to create a brand identity that feels truly artisan

An essential seminar for artisans, founders of artisan brands and brand and website designers.
Now available to watch instantly, your investment includes lifetime access to the 75 minute recording. See you in class!

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An informative & uplifting seminar packed with insights, new perspectives and a wealth of experience

In this 75 minute session you'll discover

  • How to subconsciously communicate your artisan values

    If you need to tell people your products are artisan, your brand isn’t doing its job. All of the elements you or your designer chooses for your brand identity can send out a powerful signal that will either resonate with or repel your idea client. Let’s make sure you’re getting the result you want!

  • The details that will undermine your authenticity in this space

    There are plenty of signifiers that will add to or detract from your artisan messaging and as a brand identity designer or entrepreneur it’s essential you understand what these elements are so that you make sure your work sends out the signals you’d like.

  • How to bring a 'luxury' or 'uplifting' feel to your artisan brand

    The joy in these interactive seminars is always that alongside a carefully planned and in-depth keynote presentation, there is plenty of space for questions from the live audience. In this seminar we got deep into brand semantics and personality and explored how to expand beyond artisan only.

"Thank you Fiona! Super insightful as always!"

Natalie Ratcliffe, textile designer & print maker

student reviews

5 star rating

Love the Artisan Brand Seminar!

Eleanor Gambardella

I feel so inspired from the Artisan Brand Seminar and so excited to begin crafting designs! Thank you so much for your beautiful presentation and brilliant seminar!

I feel so inspired from the Artisan Brand Seminar and so excited to begin crafting designs! Thank you so much for your beautiful presentation and brilliant seminar!

Read Less
5 star rating

Brilliant Seminar

Cristina Düsterhus

Concise, insightful and engaging presentations as always. Thank you Fiona!

Concise, insightful and engaging presentations as always. Thank you Fiona!

Read Less

discover how to create a brand identity that feels truly artisanal

An essential seminar for artisans, founders of artisan brands and brand and website designers.
Now available to watch instantly, your investment includes lifetime access to the 75 minute recording. See you in class!

Buy Now

"Your seminars have been amazing. Incredible value and welcomed respite from the craziness."

Karina Schwarzenbock, brand strategist

ideal for brand designers

 save £29: introducing the
Strategic Brand Design Insights collection
seminar 01
artisan brand

discover how to create a brand that feels authentically artisan

seminar 02
luxury brand

Create a brand identity that feels thoroughly luxurious

seminar 03
natural brand

Craft a brand identity that subconsciously feels natural

separate selling price = £285
enrol in the collection and save £29

Bought separately, your investment in the three seminars would be £285. Enrol today from just £256 and save £29. Click on each course card to discover full seminar deliverables and the detailed curriculum.

Buy Now