essential seminar

How to Create a Resonant Brand Identity

An invaluable 75 minute seminar for entrepreneurs and designers that will inspire you to think a little differently about how you approach your next branding or rebranding project. An opportunity to be introduced to an approach that makes strategic sense and moves your business forwards.

"this was such a flipping brilliant dose of inspiration Fiona - as always it motivated me all over again!"

Ellie

Discover how to create a brand identity that resonates

A beautiful brand identity is something that many of us aspire to, but to realise the potential in what our brand can do for us commercially, we need to connect at an emotional level. We need to create a brand that resonates in the right way. In this seminar we'll explore how you can create or commission a brand identity that truly resonates and moves your business forwards.

let's bring a new level of strategic thinking to your brand design project

Brand design might be a highly visual industry but crafting identities that work commercially requires a level of strategic thinking that goes beyond aesthetics. The smart money is on creating brand identities that resonate, and in this seminar, I'll show you how.

be inspired by resonant brand identities and the stories behind their creation

I've at least three (probably more) beautiful brand identities to share with you in this free session, along with plenty more anecodes, insights and stories that will help bring this strategic approach to brand design to life.

"Only 20 minutes into Fiona's latest seminar and already have 5 pages of notes. If my maths is right, I should have about 15 pages by the end. Wouldn't have it any other way though!"

Katha Zander, Cedar Studio


create a resonant brand identity
in this essential seminar you'll...

be inspired

To think differently about how you approach your next branding project


understand

What it takes to create a brand identity that resonates (and why it matters)


experience

How this works in reality with several creative and inspirational examples

"what a fabulous seminar! thought provoking, inspiring - change is on the way I feel!"

Beth Schneider

student reviews

5 star rating

Clear and useful seminar for anyone looking to create a deeper understanding of brand identity

Kari Sherman

Fiona has a clear and calm way of articulating how brand owners can dive deep into their brands and ensure their 'magic', or USPs, are conveyed through all aspects of their brand identity. A great place to start if you have limited knowledge in th...

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Fiona has a clear and calm way of articulating how brand owners can dive deep into their brands and ensure their 'magic', or USPs, are conveyed through all aspects of their brand identity. A great place to start if you have limited knowledge in this area, like myself, and are trying to understand how to build a brand that speaks to our ideal consumers. A great place to dive deeper if you have a brand but want it to, as she says, resonate deeper with your customer. And hello - this is free and offers courses to follow up - perfect!

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5 star rating

Absolutely Fabulous!

Lizanne Thompson

I am creating an entirely new world within my journey as an entrepreneur and cannot begin to thank you enough nor find the words to convey just how deeply helpful this training was. I look forward to learning so much more from you! With boundless...

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I am creating an entirely new world within my journey as an entrepreneur and cannot begin to thank you enough nor find the words to convey just how deeply helpful this training was. I look forward to learning so much more from you! With boundless gratitude, Lizanne Thompson

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5 star rating

Inspirational & Informative

Susie Mclaren

Fiona is so generous with her knowledge and experience and so clear and inspiring. Thank you so much, so very helpful

Fiona is so generous with her knowledge and experience and so clear and inspiring. Thank you so much, so very helpful

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5 star rating

Extremely Valuable and Informative

Sherri Smith

Thank you Fiona for all the information you have presented in this Workshop. I have so much to bring to my own branding for my Surface Pattern Design business "Missy Wildflower". I have been struggling with some elements lately and I now see I nee...

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Thank you Fiona for all the information you have presented in this Workshop. I have so much to bring to my own branding for my Surface Pattern Design business "Missy Wildflower". I have been struggling with some elements lately and I now see I need to go back to my vision and mood board and make sure my current marketing work is consistent to that, and that I am communicating the right feelings.

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5 star rating

Excellent

Matt Smith

5 star rating

So much to think about!

Linda Randall

Discusses a strategic and focused approach for brand identity to realize its full potential. It's all in the details!

Discusses a strategic and focused approach for brand identity to realize its full potential. It's all in the details!

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5 star rating

Wonderful seminar from an incredible brand Visionary

Daria Fraczek

This was just what I needed at a time of despondency. I loved this seminar. This was undoubtedly one of the best and they are all amazing. She beautifully explains the powers of capturing the essence of a brand.

This was just what I needed at a time of despondency. I loved this seminar. This was undoubtedly one of the best and they are all amazing. She beautifully explains the powers of capturing the essence of a brand.

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5 star rating

How to create a resonant brand identity

sarah Oxby

Just loved this seminar and feel completely reenergised to continue thinking about my brand. Thank you so much Fiona x

Just loved this seminar and feel completely reenergised to continue thinking about my brand. Thank you so much Fiona x

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5 star rating

Thank you again!

louise Vickers

Fiona shares her knowledge again and continues to inspire me. Thank you.

Fiona shares her knowledge again and continues to inspire me. Thank you.

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4 star rating

Resonant Brand Seminar

Laura Leeder

A thought provoking and delightful seminar packed full of wisdom and experience. I'm inspired to make some much needed changes to elevate my art brand. Thank You!

A thought provoking and delightful seminar packed full of wisdom and experience. I'm inspired to make some much needed changes to elevate my art brand. Thank You!

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5 star rating

Fiona is Fabulous!

Sandy Weinberg

Fiona makes it all seem so simple. I’m certain this is as a result of her experience. Personally I’m just getting started and she was recommended highly. I’ve ordered both her books and am looking forward to immersing myself in the branding and ma...

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Fiona makes it all seem so simple. I’m certain this is as a result of her experience. Personally I’m just getting started and she was recommended highly. I’ve ordered both her books and am looking forward to immersing myself in the branding and marketing process.

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5 star rating

Clear and useful seminar for anyone looking to create a deeper understanding of brand identity

Kari Sherman

Fiona has a clear and calm way of articulating how brand owners can dive deep into their brands and ensure their 'magic', or USPs, are conveyed through all aspects of their brand identity. A great place to start if you have limited knowledge in th...

Read More

Fiona has a clear and calm way of articulating how brand owners can dive deep into their brands and ensure their 'magic', or USPs, are conveyed through all aspects of their brand identity. A great place to start if you have limited knowledge in this area, like myself, and are trying to understand how to build a brand that speaks to our ideal consumers. A great place to dive deeper if you have a brand but want it to, as she says, resonate deeper with your customer. And hello - this is free and offers courses to follow up - perfect!

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register now

enrol now and gain instant access to the recording

you'll also be added to The Brand Stylist community mailing list. Please be assured that you can unsubscribe at any time with no questions asked.

reviews

4 star rating

Resonant Brand Seminar

Laura Leeder

A thought provoking and delightful seminar packed full of wisdom and experience. I'm inspired to make some much needed changes to elevate my art brand. Thank You!

A thought provoking and delightful seminar packed full of wisdom and experience. I'm inspired to make some much needed changes to elevate my art brand. Thank You!

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5 star rating

really helpful and informative

Siriol Hughes

Thank you, found this so helpful, Ive realised there's a lot of fundamental things I need to focus on such as the colour psychology and refining my own branding before taking on clients.

Thank you, found this so helpful, Ive realised there's a lot of fundamental things I need to focus on such as the colour psychology and refining my own branding before taking on clients.

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5 star rating

Excellent

Matt Smith

5 star rating

Useful

Alex Blaelock

This has given me more notes and ideas about my brands.

This has given me more notes and ideas about my brands.

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Frequently Asked Questions
You're invited to the live session which takes place at 2pm UK time on 31 January 2023 but if you can't make it, there's no pressure. A copy of the recording will be made available to everyone who enrols so if something comes up, no worries, you can catch up later.
No! Most definitely not. Those formulaic webinars are the absolute antithesis of how I approach my work and my business and are absolutely not how I run things here. I see this session as for many of you, your first taste of The Brand Stylist Academy. Everything I produce is high quality, inspirational and informative and this seminar is no different. This session will start our relationship out on the right foot and high pressure tactics just won't do that for either of us. There will be signposts to resources in the Academy and on my website that will help you create a more strategic brand, but no hard sell I promise, and tons and tons of value and insights.
Enrolling in the seminar means that you're automatically added to The Brand Stylist Community mailing list but you can unsubscribe at any time. I'm really mindful that the pressures on all of our time means that we need to consider carefully who we invite into our inboxes so I'll always endeavour to keep my content relevant and energising and if you do decide at any time you no longer wish to be a part of the community in this way, you can unsubscribe with no questions asked.

"Fiona has a clear and calm way of articulating how brand owners can dive deep into their brands and ensure their 'magic', or USPs, are conveyed through all aspects of their brand identity. A great place to start if you have limited knowledge in this area, like myself, and are trying to understand how to build a brand that speaks to our ideal consumers."

kari sherman