Naming is one of those tasks that so many of us find really hard. The stakes are high, expectations rocket and the fear of getting it wrong can be paralysing.
I've been creating names for companies for more than a decade now, and what I know is that with the right focus, inspiration and know-how, you can create a powerful name in hours - often moments.
Naming doesn't need to be the big behemoth of a task we often build it up to be. You don't need to stall on launching your business, hold up your rebrand or feel underwhelmed you 'settled' on something, just because you couldn't think of anything better.
The Naming Masterclass is the first in what I hope to be a series of short courses in some of the elements you tell me you find most challenging when it comes to branding. The idea is that these concise classes are highly-focused on a specific outcome.
You'll find these quite different to some of my longer-form online courses, which are designed to immerse you in a subject and really broaden your skillset. Here, I've deliberately kept this class short, highly effective and light on content.
When you're on the cusp of launching something new, time is of the essence. It's often the name that holds everything up and I want this to be the catalyst for you moving your business forwards. So here we concentrate very much on getting to the right solution for you, in the most efficient manner. End to end, the videos and tutorials will take you around a day to work through. But you'll also need to give yourself space and time to digest.
With the right conditions, you can absolutely have a brilliant name for your project well within a week or two. So let's get stuck in and enjoy the process!
- Aims for the masterclass
- Getting the most from the masterclass
- What will the right name do for your business?
- What makes a great name?
- What's the big idea?
- How should your business look and feel?
- Thinking ahead
- The 'risk' of renaming
- Should I rename my business? A sense-check
- Naming your products and services: What to think about
- Contriving a name
- The art of brainstorming
- Developing brilliant options
- Using your own name
- Evaluating your options
- Rationalising your choices
- Maintaining your credibility
- Naming and colour psychology
- Naming: the practicalities
- Taglines, straplines and descriptors
- You made it!
- I've settled on a name what next?
- Hold the vision. trust the process
- The view from the top
This was both a pleasurable experience and a great learning journey. While I was most interested in developing a wonderful name for a new product, I found the opportunity to re-visit my whole brand an enlightening experience. Fiona is eloquent and...Read More
This was both a pleasurable experience and a great learning journey. While I was most interested in developing a wonderful name for a new product, I found the opportunity to re-visit my whole brand an enlightening experience. Fiona is eloquent and accessible - what a combination - and has created a valuable resource that is a total joy to use. I know I'll be re-visiting elements of this course again and will enjoy that experience. Great value - what price inspiration?Read Less
This masterclass is even more than what you need when you get stuck looking for a name, not only for a business, a product or a service but also for any other personal project you are dreaming of. Inspiration and momentum are the words I would ...Read More
This masterclass is even more than what you need when you get stuck looking for a name, not only for a business, a product or a service but also for any other personal project you are dreaming of. Inspiration and momentum are the words I would use to describe the funny process. Thank you Fiona! (Sorry about my English. I hope I have instilled my real feeling.)Read Less
Like all of Fiona's courses, I found the Naming Masterclass incredibly helpful. I love the way Fiona not only gives you the practical steps to creating a name but also gets you really inspired and positive at the same time. I'm looking forward to ...Read More
Like all of Fiona's courses, I found the Naming Masterclass incredibly helpful. I love the way Fiona not only gives you the practical steps to creating a name but also gets you really inspired and positive at the same time. I'm looking forward to putting it all into practice.Read Less
If you are looking for someone to take you by the hand and guide you smoothly and elegantly through the creative process of naming a brand or a new offering, this is a brilliant course that will keep you inspired and motivated all the way. I am i...Read More
If you are looking for someone to take you by the hand and guide you smoothly and elegantly through the creative process of naming a brand or a new offering, this is a brilliant course that will keep you inspired and motivated all the way. I am in the process of naming a new offering and I have been struggling a lot to find a name. I feel I am now in the right direction for something exciting and brilliant!Read Less
When does this course start?
Whenever it suits you! This is a self-paced online workshop that you can work through at your own pace.
How long do I have to complete the class?
You have lifetime access. As long as you don't do anything to break the rules - you know, like repurpose the content or share your login with others, you can work through this class as many times as you like, for as many projects as you need.
How does the course work? Will you be emailing out content? Do I need to be available at set times?
Nope, it's all set up in the website back end so you can work through everything on your own timeframe. When planning my online classes I thought long and hard about the best way to manage them. About what would work best for you and for me. And I think flexibility is key. Personally, when I sign up to something, I want to ride that wave of enthusiasm and get started straight away! And if life gets in the way and I'm not able to finish, that can be a shame. So I've built the class in a way that will work for you whatever timescale you're on. No need to be available for live webinars or any of that stuff - it's all in class ready and waiting for you!
Can I share my access to this course with my friends or colleagues?
No, thank you for asking. Your enrollment fee gives you lifetime access for one user. Should you require multiple licenses for your team, you will need to enrol each one. If you would like to buy more than three licenses please get in touch and I will be delighted to discuss.
Will you be on hand to answer my questions?
No. This is a self paced course that's designed to empower you to make smart decisions. I wanted to create a course that you could access at any time of the year, wherever you're based. And with that in mind, I've made the decision that I will not be on hand to answer questions as I simply don't have the resources. Instead, I've designed the course in such a way, that you won't need to ask any questions. I'm confident that you will have the tools and the know-how to create a brilliant name once you've worked through the class in its entirety. And I do, of course, welcome your feedback at the end.
If this isn't for me, can I get a refund?
No, I'm afraid not. As this is a digital course, no refunds will be given. Like all The Brand Stylist offerings, with this online course you can expect huge value, high production values and inspirational, game-changing content based on almost two decades of experience. This is a high value course that is priced at a level to make it easily accessible whatever stage your business is at. I'm very confident that if you work through the entire curriculum you will get tons of value for money.
Can I use this course to brand my clients businesses?
Great question! Thank you for asking. All of the courses and books I create are designed to be used to empower entrepreneurs to elevate their own brands. I love that so many design professionals enjoy my work as part of their own continued professional development and I know you’ll find something in this that will improve your own process. I’m often asked if I’ll franchise or license my processes and my answer is always the same: no. The process I set out here is based on my extensive experience and my unique vision of the world. It helps me create names for me and my clients and I know you will find it immensely useful for creating names in your own business. This process has not been designed as something that can be resold, relicensed or recreated. It’s also not been priced in that way, please respect this. To be clear, you may not send the workbooks to your clients, or the questions and you may not reproduce what you find here and represent it as your own work. If you need to work through this step by step, it’s worth considering whether you should be selling naming as a service at all, or whether your work would be better focused on your core expertise. You do not need to be all things to all people, none of us can be. Instead, why not focus on the bits that you do brilliantly, invite your clients to work through this class themselves and spend your time on the work that inspires you.
I run branding courses, can I take this class?
Absolutely! I'd be thrilled and you will get so much from it. As a fellow teacher yourself, you'll be aware of just how much energy, time and experience goes in to creating courses. I do hope that you'll be inspired by what you learn here and I know you'll respect my copyright by not repurposing any of the content, downloads or classes for your own clients. The content here is strictly for personal use only.