Naming is one of those tasks that so many of us find really hard. The stakes are high, expectations rocket and the fear of getting it wrong can be paralysing.
I've been creating names for companies for more than a decade now, and what I know is that with the right focus, inspiration and know-how, you can create a powerful name in hours - often moments.
Naming doesn't need to be the big behemoth of a task we often build it up to be. You don't need to stall on launching your business, hold up your rebrand or feel underwhelmed you 'settled' on something, just because you couldn't think of anything better.
The Naming Masterclass is the first in what I hope to be a series of short courses in some of the elements you tell me you find most challenging when it comes to branding. The idea is that these concise classes are highly-focused on a specific outcome.
You'll find these quite different to some of my longer-form online courses, which are designed to immerse you in a subject and really broaden your skillset. Here, I've deliberately kept this class short, highly effective and light on content.
When you're on the cusp of launching something new, time is of the essence. It's often the name that holds everything up and I want this to be the catalyst for you moving your business forwards. So here we concentrate very much on getting to the right solution for you, in the most efficient manner. End to end, the videos and tutorials will take you around a day to work through. But you'll also need to give yourself space and time to digest.
With the right conditions, you can absolutely have a brilliant name for your project well within a week or two. So let's get stuck in and enjoy the process!
- Aims for the masterclass
- Getting the most from the masterclass
- What will the right name do for your business?
- What makes a great name?
- What's the big idea?
- How should your business look and feel?
- Thinking ahead
- The 'risk' of renaming
- Should I rename my business? A sense-check
- Naming your products and services: What to think about
- Contriving a name
- The art of brainstorming
- Developing brilliant options
- Using your own name
- Evaluating your options
- Rationalising your choices
- Maintaining your credibility
- Naming and colour psychology
- Naming: the practicalities
- Taglines, straplines and descriptors
- You made it!
- I've settled on a name what next?
- Hold the vision. trust the process
- The view from the top
This was both a pleasurable experience and a great learning journey. While I was most interested in developing a wonderful name for a new product, I found the opportunity to re-visit my whole brand an enlightening experience. Fiona is eloquent and...Read More
This was both a pleasurable experience and a great learning journey. While I was most interested in developing a wonderful name for a new product, I found the opportunity to re-visit my whole brand an enlightening experience. Fiona is eloquent and accessible - what a combination - and has created a valuable resource that is a total joy to use. I know I'll be re-visiting elements of this course again and will enjoy that experience. Great value - what price inspiration?