"As usual Fiona has pulled it out of the bag, I had been pondering for a while over a name and got lost down a rabbit hole of overthinking. This course has given me the confidence to know what fits and finally move forward."
Amy Weatheritt, brand designer
create an incredible name for your next project
I've been creating names for companies for more than a decade now, and what I know is that with the right focus, inspiration and know-how, you can create a powerful name in hours - often moments.
Naming doesn't need to be the big behemoth of a task we often build it up to be. You don't need to stall on launching your business, hold up your rebrand or feel underwhelmed you 'settled' on something, just because you couldn't think of anything better.
"Brilliant value for money... I would definitely recommend this!"
Jasmin Waterhouse
let's create a brilliant name for your brand
"If you are looking for someone to take you by the hand and guide you smoothly and elegantly through the creative process of naming a brand or a new offering, this is a brilliant course that will keep you inspired and motivated all the way."
Stefania Bogioli, artist & polymath
"I just completed your Naming Masterclass and I wanted to tell how amazed and happy I am. I gave this course my full attention for 2 days and I've now created a beautiful name for my business. I must share it with you because without the Naming Masterclass, I could not have done it. Believe me, I've tried."
Shea Bailey, stationery brand owner
create a name that will last the distance
a creative, inspirational and instinctive process
When you're on the cusp of launching something new, time is of the essence. It's often the name that holds everything up and I want this to be the catalyst for you moving your business forwards. So here we concentrate very much on getting to the right solution for you, in the most efficient manner. End to end, the videos and tutorials will take you around a day to work through. But you'll also need to give yourself space and time to digest.
With the right conditions, you can absolutely have a brilliant name for your project well within a week or two. So let's get stuck in and enjoy the process!
"I loved this course, and I've found a name!! Honestly didn't expect to in just one evening. The course really consolidated the work Ive done on clarity and vision with you and it came at just the right time. I'm so excited to share it and start to use it. Excited and nervous in equal measure - Eeek!!"
Susan Young, business coach
Course curriculum
-
1
Introduction
-
Welcome
-
Aims for the masterclass
-
Getting the most from the masterclass
-
What will the right name do for your business?
-
What makes a great name?
-
-
2
Finding your Focus
-
What's the big idea?
-
How should your business look and feel?
-
Thinking ahead
-
-
3
Renaming an Existing Business
-
The 'risk' of renaming
-
Should I rename my business? A sense-check
-
-
4
Naming Products and Services
-
Naming your products and services: What to think about
-
Contriving a name
-
-
5
Exploring your Options
-
The art of brainstorming
-
Developing brilliant options
-
Using your own name
-
-
6
Making confident choices
-
Evaluating your options
-
Rationalising your choices
-
Maintaining your credibility
-
Naming and colour psychology
-
Naming: the practicalities
-
Taglines, straplines and descriptors
-
-
7
Well Done!
-
You made it!
-
I've settled on a name what next?
-
Hold the vision. trust the process
-
The view from the top
-
The Naming Masterclass: reviews
Another incredible resource from Fiona
Susan Young
I loved this course, and I've found a name!! Honestly didn't expect to in just one evening. The course really consolidated the work Ive done on clarity and vision with you and it came at just the right time. I'm so excited to share it and start to...
Read MoreI loved this course, and I've found a name!! Honestly didn't expect to in just one evening. The course really consolidated the work Ive done on clarity and vision with you and it came at just the right time. I'm so excited to share it and start to use it. Excited and nervous in equal measure - Eeek!!
Read LessFrom Uncertain to Crystal Clarity
Denise Lampron
Finding a name for your business can be quite challenging, with many elements to consider. Fiona helped me drill down to the essence of what I wanted my name to be and coached me there with care and insight. She helped me understand how I wante...
Read MoreFinding a name for your business can be quite challenging, with many elements to consider. Fiona helped me drill down to the essence of what I wanted my name to be and coached me there with care and insight. She helped me understand how I wanted to feel when I found the right name for my business. The moment I realized it, I felt an instant thrill and shouted, "That's it!" The relief I felt was undeniable. I am now excited to share my business name with potential clients. I can envision the possibilities it will create for them and the visuals I will use for my website. The road ahead feels clear and very achievable. This is the third course I’ve taken from Fiona, and she continues to showcase her mastery. Denise Lampron
Read LessBrilliant value for money!
jaymin waterhouse
I had spent months trying to figure out my new business name, spent hours googling to identify different ways in how to create the perfect name. After reading both of Fiona's books and attending a few of her stay at home seminars i realised ther...
Read MoreI had spent months trying to figure out my new business name, spent hours googling to identify different ways in how to create the perfect name. After reading both of Fiona's books and attending a few of her stay at home seminars i realised there is no one else's advice i would want to take upton tackling this very important task than fiona's! I had complete trust that her expertise and experience in brand design would deliver the results i needed and they sure did. I had my brand name about 70% of the way through the course, the feeling once completing it and getting exactly what i wanted from the masterclass was so fulfilling. I would definitely recommend this!
Read LessThe Naming Masterclass
SHEA BAILEY
Fiona's process for naming your business, product, or service is masterful!
Fiona's process for naming your business, product, or service is masterful!
Read LessStyle and Content!
Becky Kilsby
This was both a pleasurable experience and a great learning journey. While I was most interested in developing a wonderful name for a new product, I found the opportunity to re-visit my whole brand an enlightening experience. Fiona is eloquent and...
Read MoreThis was both a pleasurable experience and a great learning journey. While I was most interested in developing a wonderful name for a new product, I found the opportunity to re-visit my whole brand an enlightening experience. Fiona is eloquent and accessible - what a combination - and has created a valuable resource that is a total joy to use. I know I'll be re-visiting elements of this course again and will enjoy that experience. Great value - what price inspiration?
Read LessInspiring experience
Arantxa Isidoro
This masterclass is even more than what you need when you get stuck looking for a name, not only for a business, a product or a service but also for any other personal project you are dreaming of. Inspiration and momentum are the words I would ...
Read MoreThis masterclass is even more than what you need when you get stuck looking for a name, not only for a business, a product or a service but also for any other personal project you are dreaming of. Inspiration and momentum are the words I would use to describe the funny process. Thank you Fiona! (Sorry about my English. I hope I have instilled my real feeling.)
Read LessSo inspiring and helpful
Nancy Poller
Like all of Fiona's courses, I found the Naming Masterclass incredibly helpful. I love the way Fiona not only gives you the practical steps to creating a name but also gets you really inspired and positive at the same time. I'm looking forward to ...
Read MoreLike all of Fiona's courses, I found the Naming Masterclass incredibly helpful. I love the way Fiona not only gives you the practical steps to creating a name but also gets you really inspired and positive at the same time. I'm looking forward to putting it all into practice.
Read LessBrilliant, as always
Stefania Boglioli
If you are looking for someone to take you by the hand and guide you smoothly and elegantly through the creative process of naming a brand or a new offering, this is a brilliant course that will keep you inspired and motivated all the way. I am i...
Read MoreIf you are looking for someone to take you by the hand and guide you smoothly and elegantly through the creative process of naming a brand or a new offering, this is a brilliant course that will keep you inspired and motivated all the way. I am in the process of naming a new offering and I have been struggling a lot to find a name. I feel I am now in the right direction for something exciting and brilliant!
Read LessBrilliant!
Edwina Lowe
I was really stuck trying to find a new name for my business, I knew my old name wasn't right but it felt impossible finding a new one. This course helped me gain clarity about what I wanted from my brand & how I wanted people to see me. One o...
Read MoreI was really stuck trying to find a new name for my business, I knew my old name wasn't right but it felt impossible finding a new one. This course helped me gain clarity about what I wanted from my brand & how I wanted people to see me. One of the modules was collecting images, cuttings etc. of things I liked and items that inspired me, through this I came up with a name that I love!
Read LessFiona Humberstone is a game-changer!
Chandra Casali-Bell
I have been in love with both of Fiona's books since I bought them and was delighted to do this online course. She gives you the sense that anything is possible and I love her infectious enthusiasm and energy. Her approach of creating connection a...
Read MoreI have been in love with both of Fiona's books since I bought them and was delighted to do this online course. She gives you the sense that anything is possible and I love her infectious enthusiasm and energy. Her approach of creating connection and clarity also deeply resonates. This is a wonderful course that I would highly recommend and I plan on doing more courses with Fiona myself. - Chandra
Read LessFrequently Asked Questions
I share lots of content for free on my website and these online courses are priced fairly and more than reflect the value you'll gain from the class. If you'd like to discuss prices for multiple logins or even an affiliate programme if you have lots of clients who would benefit, then I'd be delighted to hear from you.
I have taught tens of thousands of students across the years and as you'll see from the course ratings and reviews, am renowned for creating high quality courses and learning experiences.
The course page and curriculum should make the scope of the course really clear but if you have any questions about the suitability of the class prior to signing up, please do email me and I'll be delighted to answer.
Like all offerings from The Brand Stylist, this is a high value, well-considered course that will have a huge impact on your business. I've priced it at a level that makes it accessible to as many entrepreneurs as possible and I'm confident you'll love it! Do take a look at the reviews to get an insight into the quality of my classes. You're going to have a ball!