showcase your value, streamline your
sales process and win more work
Let's create a truly
magnificent media kit
Having an exciting, up to date and captivating Media Kit at your fingertips will wonders for your creative or service based business.
It'll allow you to convert more of the right clients, streamline your sales process and free up your time to focus on the work you really love doing. It'll enable you to protect your creative confidence, showcase your value and win more work. In this course, I walk you through the detail of creating a magnificent media kit that you can begin using right away and a process you can come back to again and again. What's not to love?
"Absolutely incredible course. You know exactly how to pace it and how to really get the message across for participants to learn, I feel like I’m doing a masters degree."
Sandy McKinley, Acre of Roses
Part One: Strategy & Planning
We’ll identify your key muses (ideal clients), as well as those who aren’t a good fit and explore and how to use your media kit to maximise the potential within your enquiries and reduce those awkward conversations about price and boundaries.
By starting with the strategy, which is so often overlooked, you'll ensure that your media kit is underpinned with the right foundations.
"Everything Fiona does is incredible and this is hands down the most beautiful online course experience I’ve ever had"
Olivia Bossert, Vogue Photographer & Editor
Part Two: Creating Content
In this section we’ll move past the fear and formulae that dominates so many copywriting techniques and create content that really feels like you.
"Really thrilled to be doing your media kit course. It’s totally over-delivering on my expectations already- thank you so much!"
Sophie Robinson, TV Presenter & Interiors Influencer
Part Three: Design & Layout
As always, you won’t need a design programme here - we can work with Microsoft Powerpoint if needs be - what really matters is that you understand how to apply what you learn and create something phenomenal. As well as design fundamentals, we’ll also cover images and photography.
"Thank you so much for this course! I can't believe how much value I've got from it. It's moved me forward leaps and bounds. I just love how inspiring you are, and when you combine that with the rigor and structure you create for your courses, it really makes for something special."
Susan Young, Coach
Part Four: Elevating & Refining
We’ll also look at those essentials of how you actually get your media kits to your clients in the most elegant and seamless way. By the end of this section, you’ll have a stunning media kit, ready to send out to your clients that will transform your sales process.
"This course has so far been a game-changer for me. Many thanks for making me work so hard!"
Mercy Guzman, Designer
Course curriculum
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Welcome to Media Kit, Mastered
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Introduction to Fiona
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How the Course Will Work
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What is a Media Kit and What can it Do for You?
FREE PREVIEW -
Foundations of a Phenomenal Media Kit
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Logistics: Getting your Media Kit to Work for You
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How Many Media Kits do you Need?
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Exercise: How Many Do I Need?
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Welcome to Planning
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Start with the Focus: Planning this particular media kit
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Planning your Content: Part One
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Exercise: Mapping out your Customer Journey
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What would you Change?
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Muses: Identifying your muse for this media kit
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Exercise: Create your Muse
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Planning your Content: Part Two
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Exercise: Planning your Content
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Think Like a Client
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Wrapping up Planning: What should you have done by the end of this section?
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Welcome to Creating Content
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Writing Brilliant Copy: The Fundamentals
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Exercise: Which means that... Creating Copy that Sells
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How to Write Compelling Case Studies
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Exercise: Creating Compelling Case Studies
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Frequently Asked Questions: Your Secret Weapon!
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How to Write Empowering FAQ's
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Exercise: Creating your FAQ's
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Drafting your Content
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Which Tense? First or Third Person?
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Identifying your most Irresistible Deliverables
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Writing your 'About' section
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Exercise: Reviewing your Copy
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Wrapping Up Creating Content
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Welcome to Design and Layout
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Which Software should you use?
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Setting out your Media Kit
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A note on the screencasts
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Getting the Flow Right
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Designing your Media Kit: Part One
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Designing your Media Kit Part Two: Layout
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Choosing Images
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Designing your Media Kit Part Three: Choosing Images
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Designing your Media Kit Part Four: Adding Images
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Working with Templates
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Time to Fill in the Gaps
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Wrestling T's and C's into order
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Wrapping up Design and Layout
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Welcome to Refining and Polishing
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Oversights that will Leak Credibility
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Elevating your design
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Devices that Enchant
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Elevating The Brand Stylist Media Kit
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Elevate your Design
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Reminder: Send via Email or Downloadable from your Website?
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Dotting the i's and Crossing the t's
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Getting your Media Kit ready to email out
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Creating Future Media Kits Efficiently
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Let's Celebrate and Crack On!
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Wrapping Up Media Kit Mastered
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About this course
- £425.00
- 59 lessons
- 4 hours of video content
"I love this course already. As usual, it’s clearly explained, inspirational and just so beautifully presented."
Sue | Modern Cake Designer
let's create a phenomenal media kit
A brilliant media kit will transform your sales process, get more of the right clients on board and allow you to focus on doing what you do best. I can't wait to guide you through this!
Please note that if you take the instalment option, Design and Layout and Elevating and Refining are released after your second payment and regrettably, there is no way of altering this schedule. If you're likely to want to access everything right away, the full payment option is for you!
£215
- Lifetime Access
- Instant Access to Modules 1-3
- Modules 4-6 released after 30 days
- Includes VAT for UK customers
£425
- Lifetime Access
- Completely Self Paced
- Instant Access to All Modules
- Includes VAT for UK clients
Reviews for this course
I didn't want this course to end
Rachel Kelloway
I have no idea how I ever lived before this course; or without a media kit. Fiona's has elevated the humble 'course' into a work of art; beautiful, soulful...
Read MoreI have no idea how I ever lived before this course; or without a media kit. Fiona's has elevated the humble 'course' into a work of art; beautiful, soulful, articulate and an absolute joy to learn from. Her mastery and vision culminate in an experience that will continue to transform my business for years to come.
Read LessFulfilled all expectations
Marta Becerril
The curse is well structured and full of insights. Fiona is so inspiring I would often pause the video to add or edit something on my content. I have now a c...
Read MoreThe curse is well structured and full of insights. Fiona is so inspiring I would often pause the video to add or edit something on my content. I have now a complete Media Kit I am proud of, and I didn't need any outside help other than this course. Highly recommended, worth the investment.
Read LessSOOOO timely!
sami mitchell
Want to keep this brief... but... My personal life has completely shifted in the past few years. With a long term relationship (30+ yrs) ending so did my ‘jo...
Read MoreWant to keep this brief... but... My personal life has completely shifted in the past few years. With a long term relationship (30+ yrs) ending so did my ‘job’, as we co-owned the business. I have had to & needed to completely reinvent myself... and tun 60. I was brave but scared. I moved from a small community in the Rocky Mountains to just an hour north of New York City. Not much $ in savings & no work. I decided to ‘do’ what I had always had a passion for... design. So I took what capital I had, enrolled in school, bought a fixer-upper disaster of a house & began the journey. In Dec 2020 I graduated with A’s & a certificate in design from NYIAD. I have almost completed my gut-job fixer upper home, & I am now being asked to ‘work’ in design! yeah... then... This past ‘weekish’ I accepted a job from a young friend. The work & communications etc. was... I thought, excellent... until she received my invoice... Ugh! Last night we had an excellent conversation & all is good. This am I opened my iPad and this offer from Fiona, ‘Media Kit, Mastered’ was in my mail. I signed up immediately! I am using the proceeds from this past job to invest in NOT experiencing such a hard misunderstanding with a friend. In starting out with my business family and friends are who I am reaching to and needing to get going... and I am just soooo darn grateful Fiona sent this email. I have her books, I have been a follower for a few years... wether she knows this or not... Fiona, you have been a bright light in my lantern on this journey. So so so grateful. Sami ps sorry so so so long!
Read LessLoved it!
Denise Fishburn
Thank you Fiona. I’m a brand designer with many years of experience, but not great at selling myself and showing my value. Your Media Kit Mastered course has...
Read MoreThank you Fiona. I’m a brand designer with many years of experience, but not great at selling myself and showing my value. Your Media Kit Mastered course has given me a great tool to now do this. I’ve started my first one and eager to get finished and send this out to elevate my value.
Read LessReviews for the January class
This class was run as a mentored course in January 2021- here's what the students had to say about it
love the title
Vicki Israel
best of your courses yet Fiona! so much content, far beyond what I thought a Media kit is all about. Thank you for your generosity in content and your expert...
Read Morebest of your courses yet Fiona! so much content, far beyond what I thought a Media kit is all about. Thank you for your generosity in content and your expertise as an inspiring instructor! You are great teacher and love the pace and the feedback you gave. That really helped!
Read LessA worthwhile investment for any service-based business
Danielle Garber
This course was just incredible. It's allowed me to refine my pricing guide in a way that really elevates my offerings. The sessions are thoughtfully led and...
Read MoreThis course was just incredible. It's allowed me to refine my pricing guide in a way that really elevates my offerings. The sessions are thoughtfully led and insightful as always. Having a beautiful media kit is an absolute must for any business and when you see the transformations that Fiona shares you will see how easily you will make your investment back on this course. It's an absolute no brainer.
Read LessAmazing game-changer class!
Mercy Guzmán
The media kit class was a game-changer for me. As a designer, I always look to the end result and can get lost in detail rather than focusing on the process ...
Read MoreThe media kit class was a game-changer for me. As a designer, I always look to the end result and can get lost in detail rather than focusing on the process of taking my clients from point A to B. Thinking about the client’s journey and how to better explain the ways in which I can help them, was very illustrative and always putting my ‘muse’ first was an interesting analogy for me too. From now on I will definitely refer to this class each time I need to create text, a new media kit, or any other piece of communication.
Read LessWonderful course for both novice and experienced marketers!
Dolores Dweck
I just completed this course and was blown away by how much I learned. I studied marketing, have worked in marketing, and even have my MBA and run my own bus...
Read MoreI just completed this course and was blown away by how much I learned. I studied marketing, have worked in marketing, and even have my MBA and run my own business and STILL learned so much. This is a course I’d recommend to any small business owner, regardless of their industry. Can’t wait to learn more in other courses!
Read LessTotally enthralling and potentially business-changing
Sarah Hobbs
Thank you so much Fiona! Another brilliantly produced course - I loved the pace of it, the structure and the way everything managed to come together by the ...
Read MoreThank you so much Fiona! Another brilliantly produced course - I loved the pace of it, the structure and the way everything managed to come together by the end, when half way through I never thought I would make it! As ever you create amazing value, and deliver above and beyond expectations. This will be something I know I will go back to each time I produce a new media kit and will no doubt gain extra insights in doing so. This was my favourite course so far as it was so practical and immediately applicable to my business. Delicious!!
Read LessMedia Kit, Mastered
Tamara Peel
This has been such a game changer for me. All of a sudden everything makes complete sense! I feel I've learnt invaluable skills and understanding that I can...
Read MoreThis has been such a game changer for me. All of a sudden everything makes complete sense! I feel I've learnt invaluable skills and understanding that I can confidently implement to my other business offerings. Thank you so much Fiona!
Read LessSOOOO timely!
sami mitchell
Want to keep this brief... but... My personal life has completely shifted in the past few years. With a long term relationship (30+ yrs) ending so did my ‘jo...
Read MoreWant to keep this brief... but... My personal life has completely shifted in the past few years. With a long term relationship (30+ yrs) ending so did my ‘job’, as we co-owned the business. I have had to & needed to completely reinvent myself... and tun 60. I was brave but scared. I moved from a small community in the Rocky Mountains to just an hour north of New York City. Not much $ in savings & no work. I decided to ‘do’ what I had always had a passion for... design. So I took what capital I had, enrolled in school, bought a fixer-upper disaster of a house & began the journey. In Dec 2020 I graduated with A’s & a certificate in design from NYIAD. I have almost completed my gut-job fixer upper home, & I am now being asked to ‘work’ in design! yeah... then... This past ‘weekish’ I accepted a job from a young friend. The work & communications etc. was... I thought, excellent... until she received my invoice... Ugh! Last night we had an excellent conversation & all is good. This am I opened my iPad and this offer from Fiona, ‘Media Kit, Mastered’ was in my mail. I signed up immediately! I am using the proceeds from this past job to invest in NOT experiencing such a hard misunderstanding with a friend. In starting out with my business family and friends are who I am reaching to and needing to get going... and I am just soooo darn grateful Fiona sent this email. I have her books, I have been a follower for a few years... wether she knows this or not... Fiona, you have been a bright light in my lantern on this journey. So so so grateful. Sami ps sorry so so so long!
Read Less"Loving the media kit course Fiona, thank you. The combo of video, presentations and exercises keeps me totally hooked and inspired - to the point where I resent having to put it to the side for a while to turn my attention to paid work!"
PR Jax
Frequently Asked Questions
I share lots of content for free on my website and these online courses are priced fairly and more than reflect the value you'll gain from the class. If you'd like to discuss prices for multiple logins or even an affiliate programme if you have lots of clients who would benefit, then I'd be delighted to hear from you.
I have taught tens of thousands of students across the years and as you'll see from the course ratings and reviews, am renowned for creating high quality courses and learning experiences.
The course page and curriculum should make the scope of the course really clear but if you have any questions about the suitability of the class prior to signing up, please do email me and I'll be delighted to answer.
Like all offerings from The Brand Stylist, this is a high value, well-considered course that will have a huge impact on your business. I've priced it at a level that makes it accessible to as many entrepreneurs as possible and I'm confident you'll love it! Do take a look at the reviews to get an insight into the quality of my classes. You're going to have a ball!
If you're based in the UK, VAT is included in the listed price of your course and if you are VAT registered, you'll be able to claim that back.
If you're overseas, depending on your territory, tax may be added to the final course total. Frustrating, I know.
The platform provider, Thinkific, is legally required to charge tax in certain territories and I have no control over this. The tax you will pay will be dependent on your territory. I hope it doesn't put you off - these courses are utterly game-changing.