learning how to work with type well is essential

Here’s the thing: knowing how to design well is foundational for brand designers but it's also something every business owner needs to understand too.

As an entrepreneur, if you're serious about connecting at the right level, you need this insight too and the good news is,it really isn't hard to implement once you understand the fundame.

In this bitesized seminar we'll take one crucial element of graphic design: typography, and explore how you can use it in a more empowered and polished way to create the impact your business deserves.

"Fiona's experience and sharp insight on all things typography made this seminar truly impactful... She highlighted how some simple - and easy-to-miss - tweaks can make a world of difference. I highly recommend for all brand designers and graphic designers out there!"

Eleanor Spencer

bring credibility to your message and showcase your expertise

The way you lay out your type has a huge impact on how your brand feels and crucially, the way that your message, and the value in your work, is received.

Executed well, you'll communicate credibility and get your message heard in the way you want. But you won't achieve this by simply loading your ‘house’ fonts onto your computer.

With just a few, very easy to implement pieces of know-how, we can transform the professionalism of everything you produce. In this seminar I'll walk you through the foundations so that you can ‘speak’ to your people in the way you want.

"we really enjoyed the seminar! specifically your insight and explanation of how you set the type really impacts the feeling and how the message is received. I often know what looks good but struggle to explain “why” when giving direction, so it all was a great refresher!"

Lexi Parker, Creative Director, idco

An essential seminar for brand designers

Back in the day, you’d have learned about type under a hawk-eyed Art Director and you'd have left your agency armed with all of the insights you needed to ‘set’ your type professionally and communicate with polish and credibility.

As more of us enter the industry as self-taught creatives (hurrah for that!) this expertise is being lost and without those fundamentals in place, the credibility of our vision and potential for our work is being undermined.

In my work as a Creative Director and mentor to brand designers, I'm seeing an increasing need for a refresher on/ introduction to the foundations of type and this bitesized seminar is designed to bring more credibility to your work and more confidence all round. What’s not to love?

"Taking a lot of inspiration with me. Thank you Fiona, for the lovely seminar. I really enjoyed it."

Tanja Kirchoff, maker

what you'll learn

in this seminar we'll explore...

01
Why typography matters in our increasingly digital age
02
how clumsily set text will undermine the worth in your work
03
the details you need to think about to uphold your brand identity
04
the foundations of type - that you can apply to any software programme
05
the different styles of font and how they influence how people 'connect' with your brand
06
font psychology and how to use this to shape brand perception
07
how to 'set' type well - essential for us all
08
your questions answered

"Thank you! Really enjoyable, informing and inspiring!"

Ailish

no special software needed!

It's a myth that you need special design software to make your type look beautiful. InDesign definitely makes things easier, but you can apply all of the principles I cover in this seminar to whatever you use to create your work: Canva, Word, PowerPoint as well as your online communications like your website and email newsletter programmes.

What matters is that you're informed, inspired and energised to apply the insights we cover here to your work. It'll make a huge difference.

is this for me?
for those of you who want to...
create credibility & professionalism

Type is such a powerful tool for connecting at the right level. It's so often mis-used and so easy to get right when you know how!

build your confidence

Whether you're a self-taught designer looking to quieten imposter syndrome or you want to feel proud of what you're creating, this is ideal.

dip your toe into graphic design

If the full Design for Go-Getters course is beyond your reach, this bitesized seminar will help you tackle type with confidence

Discover how to use type like a pro

The recording of this seminar is now available to watch instantly and learn from immediately. Your investment also includes lifetime access to the 75 minute recording of this seminar. Watch whenever you are ready and revisit as often as you wish.

Enrol Now

reviews for this seminar

5 star rating

Incredibly helpful!

Rachel Leedom

Fiona's experience and sharp insight on all things typography made this seminar truly impactful. I'm so grateful for all of the knowledge she shared with us. She highlighted how some simple - and easy-to-miss - tweaks can make a world of differenc...

Read More

Fiona's experience and sharp insight on all things typography made this seminar truly impactful. I'm so grateful for all of the knowledge she shared with us. She highlighted how some simple - and easy-to-miss - tweaks can make a world of difference. I highly recommend for all brand designers and graphic designers out there!

Read Less
5 star rating

All the stars

Brooke McGowan

This is everything I have been looking for and more. A brilliant investment in my journey!

This is everything I have been looking for and more. A brilliant investment in my journey!

Read Less
5 star rating

Typography

Lisa Bryant

This is a really good basic overview of typography. As a designer who works daily with typography, I share the same likes as Fiona, so this was spot on for me.

This is a really good basic overview of typography. As a designer who works daily with typography, I share the same likes as Fiona, so this was spot on for me.

Read Less

Now feels like a good time to introduce myself...

I’m Fiona Humberstone: Bestselling Author, Brand Strategist, Creative Director and founder of The Brand Stylist.

With more than two decades in the business, extensive experience of mentoring and consulting for thousands of brand designers and entrepreneurs, I’m uniquely placed to help you create the most captivating brand possible in the most joyful, inspirational and commercially advantageous way. Welcome!
fiona humberstone, the brand stylist
Over the past two decades I’ve been lucky enough to work on some incredible projects. From a family founded Italian agroturismo, to a magnificent retreat on the exclusive Caribbean island of Mustique. From a quintessentially English vineyard in the Sussex Weald, to an organic Australian skincare range, an enchanting Yorkshire estate complete with Michelin starred restaurant and many, many more in between.

My work has been featured in publications such as Conde Nast Traveller, House and Garden, Harpers Bazaar and the Sunday Times to name just a few. My books have topped the bestseller lists for five consistent years and Brand Brilliance was named by The Independent newspaper as one of the Top Ten Books for Entrepreneurs.

Frequently Asked Questions

The ten lessons are delivered as 5-15 minute narrated screen presentations, broken down into bitesized chunks for easy navigation and should take you around an hour to watch.
I've also included a workbook to get you thinking big about what luxury means for your brand and the time that will take will depend on how much time you'd like to invest.
This is a self-paced course so you can work through at your own pace and there is no time limit for completion. I've deliberately kept the lessons concise, uplifting and insightful and I hope it'll be a real joy to work through for you.
I am so glad that you were able to join us in that unprecedented period - those sessions were a lifeline for us all! Bursary places were gifted for live sessions, but they did not include lifetime access to the recordings. I do hope you'll be familiar with the value in my work and you'll be now in a position where you're able to invest in the seminar. I look forward to seeing you in class!
Yes, most definitely. And it's a great way to dip your toe into my resonant, strategic brand design process if the full Resonant Brand Method course is currently out of your reach. I'm confident that whatever level you're coming at this from, you'll find huge value for money in my approach to this hugely sought after genre of design.
Firstly, thank you. Your financial support through that hugely challenging period meant a lot. If don't have any of the seminars you paid for in your Academy account, please just email me, letting me know of any other email accounts you might have paid under, and which seminars you had enrolled in and I will make sure I add them for you.