"Thank you Fiona, has been a lovely afternoon and given me lots to ponder and work on."

simone carr

captivate your ideal clients at a whole new level

Defining your 'unique selling point' (usp) or 'point of difference' is pretty widely accepted marketing wisdom for those of us who want to create a brand that will sustain. Being able to define and articulate your Brand Magic takes the concept of setting yourself apart to a whole new level and in this seminar, we'll explore how.

Your brands' magic is your usp with sparkle! Identifying it is the start of putting your brand in a class of its own. It's at the heart of connecting with your clients at a deep and unshakeable level and it's essential if you're to tell captivating and powerful stories that allow you to confidently and distinctively own your space

discover how to find your brand's magic

Uncovering the magic within your brand is not something you'll stumble upon as a result of a question or two. It needs deep thought, reflection, perspective and context.

Your brand's unique magic is more than your purpose or your 'gift' as an entrepreneur; it goes deeper than your 'edge' and it needs commercial and strategic consideration as much as it requires you to follow your heart (and your goosebumps!).

know where to start and prepare to captivate

In this 75 minute session I'll show you what you need to consider to find your brand's unique magic. We'll look at the most common starting points for identifying this elusive but highly powerful aspect of your brand and I'll show you how I've put this into action with my own client projects.

You'll discover the red herrings that throw so many of us off the scent and can undermine power in this opportunity. You'll leave the session with a clear sense of where to begin in your quest to articulate your magic and the confidence to know when you've found it.

"this seminar has reminded me that I need to check my sparkle as well as my magic!"

Tanja Kirchoff

let's unlock the power of your brand's magic

An insightful seminar for designers and founders at all levels.
Now available to watch instantly, your investment includes lifetime access to the 75 minute recording. See you in class!

Buy Now

"Fiona inspires you to go a bit deeper to find your magic; that it isn't perhaps what you thought, but it's what your clients want, value and will pay for"

Denise Lampron

Frequently Asked Questions

How does lifetime access sound? Your investment includes access to the recording, which you can watch as many times as you like, so you can work through it at a pace that suits you.
Go nuts and binge on everything in a couple of days or take your time and reflect in between lessons. You have complete control. And with lifetime access (given that you play fair and stick to the terms) you'll be able to revisit them all in the future too.
Digital products are, by their very nature, inherently, 'non-returnable' and as such, are non-refundable.
The seminars are designed to be highly focused, insightful and inspirational sessions that are jam packed with value and more than deliver on the modest investment.
Having delivered seminars to tens of thousands of students across the years I have absolutely no doubt you'll gain value from this session. If you're at all unsure about whether this is for you, please do reach out before purchasing and I'll be happy to guide you on which will be most suitable for your needs.
Yes, absolutely. Invoices are automatically generated when you enrol. You have the opportunity to add your company details on sign up or in your client dashboard.
No. Thanks for asking. Your enrolment fee covers one user.
I share lots of content for free on my website and these seminars are priced fairly and more than reflect the value you'll gain from the class. If you'd like to discuss prices for multiple logins or even an affiliate programme if you have lots of clients who would benefit, then I'd be delighted to hear from you.
It's not, but that won't affect the gross price you pay for the course. Essentially, everyone pays the same price for the courses but that includes 20% VAT for businesses within the UK. If you're a long time member of the community based in Europe, you will probably remember that pre-Brexit, VAT was also included in your course investments. Since January 2020, when the UK left the EU we have not charged VAT on products and services in Europe. Either way, what you really need to know is that wherever you are based, the headline price of the course is as listed! Nothing is *added on* for tax.

reviews for this seminar

5 star rating

How to Find Your Brand's Magic Seminar

Denise Lampron

I was trying to combine two different focuses in my biz. It wasn't working practically and energetically. Now I understand why. I've realized my edge is educating my clients and support them in learning more and becoming confident in their choi...

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I was trying to combine two different focuses in my biz. It wasn't working practically and energetically. Now I understand why. I've realized my edge is educating my clients and support them in learning more and becoming confident in their choices. Fiona inspires you to go a bit deeper to find your magic; that it isn't perhaps what you thought, but it's what your clients want, value and will pay for. It's an exciting prospect to unearth one's magic, although it takes patience, time and lots of reflection. Fiona's examples are very helpful in grasping the concept of magic and how others have arrived at theirs. I'm so looking forward to landing on my magic and then communicating that to my potential clients! Thank you, Denise Lampron

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