Design for Go-Getters
an empowering design course for entrepreneurs
Imagine having the confidence to know that everything you create in house: from your proposals and price lists to your Instagram graphics and client presentations, look as great as they possibly can.
What could that do for your business?
This course is all about giving you the tools and the confidence to create beautiful designs that you can be proud of.
And it's not about what you studied at university or which software programme you use, it's about knowing the rules, surrounding yourself with inspiration and giving yourself permission to do this.
I passionately believe that everyone has the power to learn to design, and in this course, I'll show you how.
Create work that does your brand proud
This course picks up on where you leave off with your designer. It's about how you implement your gorgeous brand identity day to day. You might say it's about being able to create smart, professional, on-brand designs. But I think it's about more than that.
Great design is at the absolute heart of every successful business.
It'll help you build value in your offering, demonstrate your expertise and ensure that your clients see your business, and your work, in the way you intend.
It's about treasuring your clients. It's part of charging what you're worth. And it's totally within your reach.
- Welcome to layout
- Layout and Alignment
- Challenge: Layout hunting
- Playing with layout for impact
- The Playing with Layout Challenge
- My take on the Playing with Layout Challenge
- The One Pager
- The one pager: a story of trusting your instinct
- Layout in action: elevating a proposal design
- Assignment: Planning for impact
- Welcome to hierarchy and type
- Principles of Hierarchy and Type
- Challenge: Hunting for hierarchy and type inspiration
- Case Study: The Flowerona Media Kit
- The Beauty of Type
- Challenge: A typographic treasure hunt
- Case Study: The Brand Stylist House Style
- De-mystifying your brand manual
- Using type well
- Assignment: Creating your house type style
- The Flowerona Typographic Toolkit
- Assignment: Applying your house style to your communications
- Welcome to colour and image
- Image Essentials
- Working with text and images
- Makeover: a simple poster
- Where to find beautiful images
- Using images to evoke emotion
- Assignment: adding meaningful images to your work
- Working with images like a pro
- Image resolution and colour spaces: a moment of technicality
- Working with colour
- The colours and their meanings
- Makeover: the fudge label
- Assignment: adding colour to add structure and meaning
- Think like a designer
- Think like a designer: creating exceptional work, every time
- Create a magpie book
- Researching and building your confidence as a designer
- Uplevelling your work with special print finishes
- Assignment: Elevating your design
- Creating beautiful work: a reminder
- The view from the top
- Well done!
discover how to create gorgeous design, every day
You might not realise it, but every day you’re creating pieces of design for your clients and your team. Reports, downloads, graphics for your social channels and presentations; proposals, invoices, media kits and posters. It matters that you create the right impact.
And it doesn’t need to take any longer - in fact, once you understand how design works and how to implement it into your everyday practices, you’ll find you’re much quicker and more effective.
This isn’t about me telling you to use a particular piece of software - it’s about applying the rules of graphic design - layout, alignment, white space, beautiful typography, scale, hierarchy, colour... to each and every piece you create. And you can apply what you learn to whatever programme you’re most comfortable in: Canva, Powerpoint, Microsoft Word- whatever! It’s just about knowing what to look for.
This course is going to transform the way you look at what you create for your business. It’s going to have you creating beautiful, polished, professional and on brand pieces of communication for your business that get you to where you want to be, faster. What’s not to love?
Is this the course for me?
Design is at the very heart of every successful business. It's absolutely essential in ensuring that you, and your clients, see your business in the way you intend. It's part of charging what you're worth and it's a fundamental part of realising the potential within your brand.
The alternative just isn't worth contemplating. Bad design muddies your message, undermines your expertise and makes it very difficult for your clients to see the value in what you do.
Design is something that every, single entrepreneur has within their power to learn. And this course will show you how.
If you're not certain whether you need this class, ask yourself:
- Am I proud of every piece of communication I send out? Does it do my brand proud? Is my designer happy that I've faithfully looked after my brand identity I invested so much in?
- Am I getting the work I want? Do my current and prospective clients see my business in the way I do?
- Am I competing on price? Do my clients see the value in what I do?
What you'll gain from this class
This course is designed to give you the tools and the confidence to create work that you (and your designer) can be proud of. Designing well will build your confidence, allow your clients to see your business in the way you intend and enable you to get to where you want to be, faster.
Great design is absolutely fundamental for any business. It’ll help you get your message across effectively, ensure your clients respond in the way you’d like and lift your business to whole new levels.
You’re going to want to work with a designer for your more creative offerings, that’s for sure, but there’s no reason that the work you produce in house need look anything less than polished or professional.
By the end of the course you will:
- Have a clear understanding of the elements that make up great design (layout, alignment, white space, hierarchy and type, colour and image) and how to use them to create the impact you want.
- Be inspired to make sure that every piece of communication you create looks beautiful. Or at the very least, smart, on brand and professional!
- Start curating an offline collection of design inspirations that will feed your creativity and enhance your design skills.
Transform the way you communicate with your clients.
Enrol in Design for Go-Getters today and discover the tools and techniques you can use to create work that does your brand proud, each and every time.
Through a series of narrated presentations, before and after transformations and interactive assignments, you’ll discover just how easy it is to create gorgeous work with whatever tools you have to hand.
Lifetime access means that you can work through the class at a pace that works for you.
What others have been saying about the brand stylist courses
Eye-opening - I wish I had taken this course two years ago.....
This course delivers all it promises. All the words Fiona uses through the lessons couldn't describe it better: it is absolutely game changing, it actually feels like someone has finally lit a bulb and you are not proceeding in darkness any longer...
Amazing bite-sized chunks of information that will change how I design for clients forever.
Fiona is able to convey something which is largely instinctive in a manner that is clear and concise and easy to digest. Can't wait for level 2.
I did this course the day before I met my graphic designer - I had such a clearer sense of what I wanted from her and it's massively helped with my business's rebrand. Brilliant if you want to unpick your brand, who your customer is and what mess...
Frequently Asked Questions
I'm not a designer, do I really need this class?
You may not be a trained graphic designer, but you're probably producing work on a daily basis that's shared with your team, your clients and your prospective customers. Reports, downloads, graphics for your social channels and presentations; proposals, invoices, media kits and posters.
Whether you're conscious of it or not, all of these things you're creating are 'designed'. They may be consciously so or not, but they're creating an impression. Doesn't it make sense that you learn to create work that does your brand proud?
Are you going to teach us how to use professional design software?
No, most certainly not!
Design is more a state of mind than being about using professional level software and the rules I'm going to teach you on this course will enable you to apply great design to whatever you create in whatever package you choose to use.
This isn’t about me telling you to use a particular programme - it’s about applying the rules of graphic design - layout, alignment, white space, beautiful typography, scale, hierarchy, colour... to each and every piece you create. And you can apply what you learn to whatever programme you’re most comfortable in: Canva, Powerpoint, Microsoft Word- whatever! It’s just about knowing what to look for and giving yourself permission to get this stuff right.
Will there be tutorials on how to do the technical bits?
No, thanks for asking.
You're an intelligent and busy entrepreneur and I've chosen to keep the class inspirational and focusing on the headlines that you need to know to make all the difference to your work.
You'll probably find you know how to do much of what we look at, and a quick Google or use of your in-software help tools will cover off any gaps in your know how.
I still search for certain technical tutorials now and that's all part of being a great designer and being prepared to up your skills. What this course will give you is a comprehensive view of what makes great design and how to implement it within your own business.
I'm a complete technophobe, is this course for me?
Good question! That really depends on how much you're prepared to embrace the tech.
In this course, I'll show you what you need to know about creating great design and why it matters.
At some point you're going to need to get on the computer to implement what you've learned and depending on how familiar you are with the programme you're using, you may find that you need to use the help tools in your programme of choice, or YouTube tutorials to discover how to do a specific thing.
Remember, you can take all of this at your own pace!
Do I need any special resources?
Not especially, although I do encourage you to invest in a sketchbook to fill with your inspirations.
Is this course completely online?
No, I'm so glad you asked.
At one level, this class is about giving you the tools and the confidence to create work you can be proud of. And many of the tutorials and lessons will be online.
But as entrepreneurs we spend far too much time at the screen. Creativity is the lifeblood of every business and this course is all about encouraging you to foster that at every level.
So expect assignments that take you away from your computer and instead implore you to use your hands, involve the senses and boost your creative energy. Your business will thank you for it.
I'm really busy, is design going to take up lots of my time?
It really shouldn't do. In fact, once you know what you're doing, you'll find that you are able to make decisions much faster and more efficiently.
More than that, if you're busy because you're fighting for every piece of work that comes your way; competing on price and proving your worth at every interaction, then this is going to transform how your clients see your business.
Great design is part of charging what you're worth, winning the work you want and treasuring your clients. It's essential if you're to make the most of the potential within your brand.
I don't have a brand identity yet, will this course teach me how to design a logo?
This course is all about the principles of great design for your communications: your client presentations and proposals, posters and leaflets, media kits and so on.
This course wasn't designed to cover how to make decisions about which elements are right for your brand. If you're still working on that, I'd heartily recommend my bestselling book, How to Style your Brand, which will guide you through the process.
You'll be bound to get tons about how to communicate effectively through design in this class but it's not a brand styling course.
What will we be designing?
Whatever you need for your business! Throughout the course you'll take one piece of communication and work on it throughout as a part of your assignments. This might be a media kit, a services brochure, a client presentation or a welcome pack - whatever you need.
Once you've completed the course you'll be able to apply what you've learned to all of your marketing collateral.
Are you available to answer questions and provide feedback?
No, thanks for asking.
Design for Go-Getters is a self-directed, self-paced class that will empower you to create brilliant work that you can be proud to call your own.
I've chosen to make this course available to you all year round and as such, am not able to provide feedback or answer individual questions.
I'm confident that you will have the tools and the know-how to create gorgeous design once you've worked through the class in its entirety. And I do, of course, welcome your feedback at the end.
Is there a time limit for completing the class in?
No. You can work through this at a pace that suits you.
Go nuts and binge on everything in a couple of days or take your time and reflect in between lessons. You have complete control over how you work through the class. And with lifetime access (given that you stick to the terms) you'll be able to revisit any of those lessons that resonate the most in the future.
How does the course work? Will you be emailing out content? Do I need to be available at set times?
Nope, it's all set up in the website back end so you can work through everything on your own timeframe.
When planning my online classes I thought long and hard about the best way to manage them. About what would work best for you and for me. And I think flexibility is key.
Personally, when I sign up to something, I want to ride that wave of enthusiasm and get started straight away! And if life gets in the way and I'm not able to finish, that can be a shame. So I've built the class in a way that will work for you whatever timescale you're on.
No need to be available for live webinars or any of that stuff - it's all in class ready and waiting for you!
Can I share my login with a friend or colleague?
No. Thanks for asking. Your enrolment fee covers one user.
I share lots of content for free on my website and these online courses are priced fairly and more than reflect the value you'll gain from the class.
If you'd like to discuss prices for multiple logins or even an affiliate programme if you have lots of clients who would benefit, then I'd be delighted to hear from you.
I'm a competitor researching ideas for my own online course, is it ok for me to enrol?
Yes, absolutely, I'd be delighted to have you.
As an empowered, intelligent and ethical entrepreneur you'll understand just how much work goes in to pulling together an online course. You'll also know that the best online courses draw on personal experience.
So you'll respect my copyright and you won't repost, repurpose or share any of my content in your own class.
If the course isn't for me, can I get a refund?
No. Thanks for asking.
As this is an online course, no refunds will be given. If you have any questions about the suitability of the class prior to signing up, please do email me and I'll be delighted to answer.
Like all offerings from The Brand Stylist, this is a high value, well-considered course that will have a huge impact on your business. I've priced it at a level that makes it accessible to as many entrepreneurs as possible and I'm confident you'll love it!
Do take a look at the reviews for Colour for Creatives to get an insight into the quality of my classes. You're going to have a ball!
Is there another price that excludes the VAT?
No. The price listed is the price, and applies wherever you live.
To keep things completely simple and straightforward, I've now made my online courses ONE price. If you live within the EU, your class fee will include VAT and you will have an invoice emailed to you which shows this.
If you are outside the EU you'll pay the same price, but I won't need to include tax in that price.
Complicated for me, but much more straightforward for you guys: the price is just the price!
What others have been saying about this course:
This has transformed how I feel about my business
I'm really good at my work (even if I do say so myself) but I've always been a little reticent when it comes to sending out branded communications, knowing that I just don't always do my business justice when it comes to design. Working through th...
Creative Director, Speaker and Bestselling Author
About the instructor
Fiona Humberstone is the bestselling author of How to Style your Brand and more recently, Brand Brilliance. With her company, The Brand Stylist, she works as an exacting Creative Director and runs game-changing courses and retreats designed to help you unlock the potential within your brand and create a company you can be truly proud to call your own.