"THE most useful 75 minutes I'll spend on my business this week for sure! I will be putting it too good use immediately."

samantha hamlyn, brand designer

Discover how to create powerful brand muses

Whether you're building out a vision for a new brand, writing copy for your website or mapping out a new offering, creating a collection of truly powerful 'muses' will change everything.

More informative than an 'audience', more insightful than a demographic, a powerful client muse is the catalyst to creating brand and marketing materials that truly connect, in this session I'll show you how.

"Thank you Fiona... love this subject. You always do such a great presentation!"

Laurie Wheeler, brand designer

communicate in a way that truly resonates

Creating work that connects begins with properly understanding who you're talking to, why your brand matters and what your muse needs to see, think and hear to take action. It's a super simple concept but I know from experience that this is something so many of you struggle with, so this session is designed to empower you in the most inspirational and accessible way.

"it really unlocked something in me."

clare anderson, beauty brand founder

I'll show you how I create brand muses that inspire and inform

Muses are a powerful tool for your business and once you begin to think about things from this perspective, everything will start to fall into place. Your creative work will become more distinctive, your copy more personable and your focus more incisive.

I'll show you how I build out brand muses - where I start, how I make my decisions and the impact that has on my work for both my own brand and my clients.

"This is so, so helpful. I feel like as brand designers we are really good at understanding people, and I haven't really considered using that to create muses"

Megan Gopp, brand designer

and plenty of examples will give you perspective and insights for your own brand

Muses aren't something to be done once and forgotten about. Their very nature means that they'll fast become a part of your core process, so in this session I'll be sharing lots of examples so that you can see how I use them in my own business and across client projects, both for the big brand vision as well as smaller campaigns - even down to a single email newsletter!

reviews for this seminar

5 star rating

Soooo helpful!

Clare Anderson

Thank you for a lovely seminar it really unlocked something for me. I’m feeling inspired and energised like you said, so pleased I signed up.

Thank you for a lovely seminar it really unlocked something for me. I’m feeling inspired and energised like you said, so pleased I signed up.

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5 star rating

The Muse clarity

Cristina Düsterhus

It was only with this course, together with the brand clarity that I finally understood the meaning and the power of creating a Muse for our business. Is nev...

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It was only with this course, together with the brand clarity that I finally understood the meaning and the power of creating a Muse for our business. Is never too late to have this clarity, even when we are not anymore a start up. I have been learning so much from you Fiona, can not thank you enough.

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5 star rating

a lovely alternative to the usual "ideal client/target cu...

Ariadne Sommer

this seminar helped me to gain clarity and insight into my customers and therefore to the presentation of my brand.

this seminar helped me to gain clarity and insight into my customers and therefore to the presentation of my brand.

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5 star rating

Creating meaningful muses make such a difference

jeanine linder

I love the examples and how Fiona always explains everything in a manner I understand easily so I'm able to implement what I learned to improve the experien...

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I love the examples and how Fiona always explains everything in a manner I understand easily so I'm able to implement what I learned to improve the experience for my own clients.

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learn how to create a truly transformative collection of muses for your brand

An inspirational seminar for entrepreneurs and brand designers at all levels. Now available to watch instantly, your investment includes lifetime access to the 75 minute recording. See you in class!

Buy Now

Frequently Asked Questions

The ten lessons are delivered as 5-15 minute narrated screen presentations, broken down into bitesized chunks for easy navigation and should take you around an hour to watch.
I've also included a workbook to get you thinking big about what luxury means for your brand and the time that will take will depend on how much time you'd like to invest.
This is a self-paced course so you can work through at your own pace and there is no time limit for completion. I've deliberately kept the lessons concise, uplifting and insightful and I hope it'll be a real joy to work through for you.
Yes, most definitely. And it's a great way to dip your toe into my resonant, strategic brand design process if the full Resonant Brand Method course is currently out of your reach. I'm confident that whatever level you're coming at this from, you'll find huge value for money in my approach to this hugely sought after genre of design.
I am so glad that you were able to join us in that unprecedented period - those sessions were a lifeline for us all! Bursary places were gifted for live sessions, but they did not include lifetime access to the recordings. I do hope you'll be familiar with the value in my work and you'll be now in a position where you're able to invest in the seminar. I look forward to seeing you in class!
It's complicated!

If you're based in the UK, VAT is included in the listed price of your course and if you are VAT registered, you'll be able to claim that back.

If you're overseas, depending on your territory, tax may be added to the final course total. Frustrating, I know.

The platform provider, Thinkific, is legally required to charge tax in certain territories and I have no control over this. The tax you will pay will be dependent on your territory. I hope it doesn't put you off - these courses are utterly game-changing.
Ha! No, you won't. But what you will have is a clear sense of the detail that makes a luxury brand 'work', what it takes to deliver that with authenticity and credibility and what you need to be thinking about to execute this with flair.
Branding is by its' very nature a high stakes and nuanced process and I'd be doing you a real disservice if I implied that you could get everything you needed from this single, one hour mini-course.
What you will get is the insight you need to really make the most of this opportunity.
The short answer is no, not automatically.
You will continue to enjoy lifetime access to the recording of the original luxury brand seminar. I thought long and hard about whether to replace the new content with what was there before, but the original questions and content are so valuable, I didn't want to remove your access to that so have instead created a completely new seminar here.
The content has been updated, new questions and a workbook added but the fundamental principles of the original seminar remain true. If you would like access to this new content, please email me and I will send you a discounted 'upgrade' code which will give you access to both (at a modest investment).
Firstly, thank you. Your financial support through that hugely challenging period meant a lot. If don't have any of the seminars you paid for in your Academy account, please just email me, letting me know of any other email accounts you might have paid under, and which seminars you had enrolled in and I will make sure I add them for you.