"THE most useful 75 minutes I'll spend on my business this week for sure! I will be putting it too good use immediately."

samantha hamlyn, brand designer

Discover how to create powerful brand muses

Whether you're building out a vision for a new brand, writing copy for your website or mapping out a new offering, creating a collection of truly powerful 'muses' will change everything.

More informative than an 'audience', more insightful than a demographic, a powerful client muse is the catalyst to creating brand and marketing materials that truly connect, in this session I'll show you how.

"Thank you Fiona... love this subject. You always do such a great presentation!"

Laurie Wheeler, brand designer

communicate in a way that truly resonates

Creating work that connects begins with properly understanding who you're talking to, why your brand matters and what your muse needs to see, think and hear to take action. It's a super simple concept but I know from experience that this is something so many of you struggle with, so this session is designed to empower you in the most inspirational and accessible way.

"it really unlocked something in me."

clare anderson, beauty brand founder

I'll show you how I create brand muses that inspire and inform

Muses are a powerful tool for your business and once you begin to think about things from this perspective, everything will start to fall into place. Your creative work will become more distinctive, your copy more personable and your focus more incisive.

I'll show you how I build out brand muses - where I start, how I make my decisions and the impact that has on my work for both my own brand and my clients.

"This is so, so helpful. I feel like as brand designers we are really good at understanding people, and I haven't really considered using that to create muses"

Megan Gopp, brand designer

And plenty of examples will give you perspective and insights for your own brand

Muses aren't something to be done once and forgotten about. Their very nature means that they'll fast become a part of your core process, so in this session I'll be sharing lots of examples so that you can see how I use them in my own business and across client projects, both for the big brand vision as well as smaller campaigns - even down to a single email newsletter!

reviews for this seminar

5 star rating

Soooo helpful!

Clare Anderson

Thank you for a lovely seminar it really unlocked something for me. I’m feeling inspired and energised like you said, so pleased I signed up.

Thank you for a lovely seminar it really unlocked something for me. I’m feeling inspired and energised like you said, so pleased I signed up.

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5 star rating

The Muse clarity

Cristina Düsterhus

It was only with this course, together with the brand clarity that I finally understood the meaning and the power of creating a Muse for our business. Is never too late to have this clarity, even when we are not anymore a start up. I have been lea...

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It was only with this course, together with the brand clarity that I finally understood the meaning and the power of creating a Muse for our business. Is never too late to have this clarity, even when we are not anymore a start up. I have been learning so much from you Fiona, can not thank you enough.

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5 star rating

a lovely alternative to the usual "ideal client/target customer" stuff

Ariadne Sommer

this seminar helped me to gain clarity and insight into my customers and therefore to the presentation of my brand.

this seminar helped me to gain clarity and insight into my customers and therefore to the presentation of my brand.

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5 star rating

Creating meaningful muses make such a difference

jeanine linder

I love the examples and how Fiona always explains everything in a manner I understand easily so I'm able to implement what I learned to improve the experience for my own clients.

I love the examples and how Fiona always explains everything in a manner I understand easily so I'm able to implement what I learned to improve the experience for my own clients.

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learn how to create a truly transformative collection of muses for your brand

An inspirational seminar for entrepreneurs and brand designers at all levels. Now available to watch instantly, your investment includes lifetime access to the 75 minute recording. See you in class!