creating a truly luxurious brand
a bitesized seminar · ideal for entrepreneurs & brand designers
how do you create a brand identity that feels truly luxurious?
For many of us, building a luxury brand is a hugely exciting goal. Creating a product or service that looks incredible, has people aching to be associated with you and that you're proud to call your own is something many of us dream of.
Creating something that looks, feels and is truly luxurious is challenging to say the least. What, exactly, does a truly luxurious brand actually look like? What are the details that will make the difference and crucially, how can you make sure your good intentions aren't undermined?
Creating something that looks, feels and is truly luxurious is challenging to say the least. What, exactly, does a truly luxurious brand actually look like? What are the details that will make the difference and crucially, how can you make sure your good intentions aren't undermined?
"Every time I attend one of your seminars, I have tons of ideas buzzing in my end but also clarity. Thank you very much for sharing your expertise with us."
Stephanie Bonner
what do we really mean by 'luxury' and is it a good fit for your brand personality?
When it comes to creating a brand identity that will cut through, getting really specific about what we want to say is essential. In this session we’ll explore the nuances of the premium and luxury space and unpick what we really mean when we talk about 'luxury'.
I so often find myself talking to a client about elevating their brand and we discover that they don't mean luxury at all - in fact, sometimes that's the polar opposite of what they need. So we'll also look at some exciting alternatives to the idea of 'luxury' so that you can authentically own your space and build the right kind of value in your brand.
I so often find myself talking to a client about elevating their brand and we discover that they don't mean luxury at all - in fact, sometimes that's the polar opposite of what they need. So we'll also look at some exciting alternatives to the idea of 'luxury' so that you can authentically own your space and build the right kind of value in your brand.
"ONE HOUR OF PURE INSPIRATION AND KNOWLEDGE"
Elisabetta White
discover how to create a brand identity that connects at the right level
There are typefaces, colours, illustrative and photography styles that will instantly and powerfully communicate a luxe, high end look, and others that will have the reverse effect.
Whether you're a professional brand designer or an entrepreneur in the process of launching something new, it’s essential you understand the details that will uphold and those that will undermine your authenticity in this space so that you can communicate in the way you intend.
This 60 minute seminar is designed to give you the insights, perspectives and know-how to make sure that yours can hold its' space in style.
Whether you're a professional brand designer or an entrepreneur in the process of launching something new, it’s essential you understand the details that will uphold and those that will undermine your authenticity in this space so that you can communicate in the way you intend.
This 60 minute seminar is designed to give you the insights, perspectives and know-how to make sure that yours can hold its' space in style.
discover the secrets to creating a brand that feels thoroughly luxurious
a self-paced, instant-access 60 minute seminar
"That was *chefs kiss*. I knew I wasn’t luxury before I took either of the courses, but being a fashion illustrator I had strayed too far into the spring tones - I have a much clearer sense of what luxury elements to push forward with."
Staci rose
is this for me?
for entrepreneurs who want to...
gain essential insights
into how to best own your space as a luxury brand and the design details that will make the difference
create a deeper connection
with your clients, build trust in your offering and be seen in the way you deserve
move forwards with confidence
Luxury may not be the easiest space to own, but with the right insights and support - you can absolutely nail this!
is this for me?
for brand designers who want to...
take a more resonant approach
a great way to 'dip your toe' in my approach to branding if the Resonant Brand Method is currently beyond your reach.
build your confidence
luxury is one of the most challenging design styles to execute really well. Gain the insights you need to elevate your work in this space.
create more strategic & aligned work
if you're used to simply designing
what you'll learn
in this seminar we'll explore...
student reviews
I LOVED this seminar!
Sue Nuttall
I wasn't sure whether to invest in this seminar or not. Working in the wedding industry the word 'luxury' is hugely overused; I knew that I wanted to avoid ...
Read MoreI wasn't sure whether to invest in this seminar or not. Working in the wedding industry the word 'luxury' is hugely overused; I knew that I wanted to avoid that word and that, in any case, I didn't fit the 'luxury brand' description but struggled to come up with alternatives that I was happy with. This seminar nailed it for me! Your suggestions got me thinking about my niche and my target audience and what would truly appeal to them. What really resonated with me was your design tips and examples which has inspired me to review how I present all elements of my business. Thankfully, I have Design for Go-Getters, the Typography seminar and many other of your inspirational courses to guide me. Thank you, Fiona, for another amazing course.
Read LessExcellent course!
Betina Cunado
The seminar really clarified my understanding of what defines a luxury brand and what does not. Fiona is definitely the person to go to if you want to create...
Read MoreThe seminar really clarified my understanding of what defines a luxury brand and what does not. Fiona is definitely the person to go to if you want to create an elevated brand!
Read LessA Knockout Seminar
Laura Keeran
Thank You Fiona for creating such amazing Seminars and Courses. I absolutely love and appreciate the wealth of knowledge you share. I am a very new designer ...
Read MoreThank You Fiona for creating such amazing Seminars and Courses. I absolutely love and appreciate the wealth of knowledge you share. I am a very new designer and I feel like your there mentoring me through this. Thank You - Laura
Read LessOne of my favourites
Cristina Düsterhus
One of my favourites until now. So much inspiration and know how.
One of my favourites until now. So much inspiration and know how.
Read Less
ideal for brand designers
buy the Strategic Brand Design Insights collection and save
buy the Strategic Brand Design Insights collection and save
Now feels like a good time to introduce myself...
I’m Fiona Humberstone: Bestselling Author, Brand Strategist, Creative Director and founder of The Brand Stylist.
Over the past two decades I’ve been lucky enough to work on some incredible projects. From a family founded Italian agroturismo, to a magnificent retreat on the exclusive Caribbean island of Mustique. From a quintessentially English vineyard in the Sussex Weald, to an organic Australian skincare range, an enchanting Yorkshire estate complete with Michelin starred restaurant and many, many more in between.
Frequently Asked Questions
The ten lessons are delivered as 5-15 minute narrated screen presentations, broken down into bitesized chunks for easy navigation and should take you around an hour to watch.
I've also included a workbook to get you thinking big about what luxury means for your brand and the time that will take will depend on how much time you'd like to invest.
This is a self-paced course so you can work through at your own pace and there is no time limit for completion. I've deliberately kept the lessons concise, uplifting and insightful and I hope it'll be a real joy to work through for you.
I've also included a workbook to get you thinking big about what luxury means for your brand and the time that will take will depend on how much time you'd like to invest.
This is a self-paced course so you can work through at your own pace and there is no time limit for completion. I've deliberately kept the lessons concise, uplifting and insightful and I hope it'll be a real joy to work through for you.
Yes, most definitely. And it's a great way to dip your toe into my resonant, strategic brand design process if the full Resonant Brand Method course is currently out of your reach. I'm confident that whatever level you're coming at this from, you'll find huge value for money in my approach to this hugely sought after genre of design.
I am so glad that you were able to join us in that unprecedented period - those sessions were a lifeline for us all!
Bursary places were gifted for live sessions, but they did not include lifetime access to the recordings. I do hope you'll be familiar with the value in my work and you'll be now in a position where you're able to invest in the seminar. I look forward to seeing you in class!
It's complicated!
If you're based in the UK, VAT is included in the listed price of your course and if you are VAT registered, you'll be able to claim that back.
If you're overseas, depending on your territory, tax may be added to the final course total. Frustrating, I know.
The platform provider, Thinkific, is legally required to charge tax in certain territories and I have no control over this. The tax you will pay will be dependent on your territory. I hope it doesn't put you off - these courses are utterly game-changing.
If you're based in the UK, VAT is included in the listed price of your course and if you are VAT registered, you'll be able to claim that back.
If you're overseas, depending on your territory, tax may be added to the final course total. Frustrating, I know.
The platform provider, Thinkific, is legally required to charge tax in certain territories and I have no control over this. The tax you will pay will be dependent on your territory. I hope it doesn't put you off - these courses are utterly game-changing.
Ha! No, you won't. But what you will have is a clear sense of the detail that makes a luxury brand 'work', what it takes to deliver that with authenticity and credibility and what you need to be thinking about to execute this with flair.
Branding is by its' very nature a high stakes and nuanced process and I'd be doing you a real disservice if I implied that you could get everything you needed from this single, one hour mini-course.
What you will get is the insight you need to really make the most of this opportunity.
Branding is by its' very nature a high stakes and nuanced process and I'd be doing you a real disservice if I implied that you could get everything you needed from this single, one hour mini-course.
What you will get is the insight you need to really make the most of this opportunity.
The short answer is no, not automatically.
You will continue to enjoy lifetime access to the recording of the original luxury brand seminar. I thought long and hard about whether to replace the new content with what was there before, but the original questions and content are so valuable, I didn't want to remove your access to that so have instead created a completely new seminar here.
The content has been updated, new questions and a workbook added but the fundamental principles of the original seminar remain true. If you would like access to this new content, please email me and I will send you a discounted 'upgrade' code which will give you access to both (at a modest investment).
You will continue to enjoy lifetime access to the recording of the original luxury brand seminar. I thought long and hard about whether to replace the new content with what was there before, but the original questions and content are so valuable, I didn't want to remove your access to that so have instead created a completely new seminar here.
The content has been updated, new questions and a workbook added but the fundamental principles of the original seminar remain true. If you would like access to this new content, please email me and I will send you a discounted 'upgrade' code which will give you access to both (at a modest investment).
Firstly, thank you. Your financial support through that hugely challenging period meant a lot.
If don't have any of the seminars you paid for in your Academy account, please just email me, letting me know of any other email accounts you might have paid under, and which seminars you had enrolled in and I will make sure I add them for you.