The Brand Stylist Academy

Hello and Welcome!

Welcome to Brand Catalyst

The Flow of the Course

A Note about the live sessions

The Strategic Brand Direction Document: An Overview

The Strategic Brand Direction Document: A Walkthrough + Client Case Studies

Your Strategic Brand Direction Template

How to Use your Strategic Vision Template

Brand Clarity Blockers

An Important Insight on Using AI for the Course

The Value of Listening

Welcome to Week One

Journal Exercise: What do you do?

Journal Exercise: Defining your Key Offerings and Routes to Market

Journal Exercise: Exploring your Story

Journal Exercise: Reviewing your Clients

Week One Live Lesson

Finding your Magic

Unlikely Sources of Magic

Exploring your Creative Style (for Creatives only!)

Identifying what you Want to Be Known For

When the Key to Unlocking your Magic Lies in the Competition

Defining Where you Fit in the Market

Exercise: Create a Powerful Positioning Statement

Exercise: Owning your Space

Encouragement from a Talented Alumni

Week One Assignment

The Week One Live Recording

Welcome to Week Two

Creating a powerful muse: essential to brand clarity

Creating a Powerful Client Muse

The muses in action: some sample muses

Creative Exercise: Develop your Muse(s)

Your Magical Muse FAQ's

Muses, why they matter and how we use them

One more note on the Muses!

The Week Two Live Recording

Week Two Live Lesson

Defining your Brand's Essence and Feeling

Exercise: an immersive brand exploration

Creative Exercise: This, or that...

Defining your Brand's Essence

Exercise: Define your Brand's Essence

Create an 'Essence' Mood Board

Define your Brand's Feeling

Exercise: Define your Brand's Feeling

Let's Nail your Essence and Feeling Together!

Week Two Assignment: Your Brand's Essence and Feeling