Course curriculum

    1. Hello and Welcome!

    2. Welcome to Brand Catalyst

    3. The Flow of the Course

    4. A Note about the live sessions

    5. The Strategic Brand Direction Document: An Overview

    6. The Strategic Brand Direction Document: A Walkthrough + Client Case Studies

    7. Your Strategic Brand Direction Template

    8. How to Use your Strategic Vision Template

    9. Brand Clarity Blockers

    10. An Important Insight on Using AI for the Course

    11. The Value of Listening

    1. Welcome to Week One

    2. Journal Exercise: What do you do?

    3. Journal Exercise: Defining your Key Offerings and Routes to Market

    4. Journal Exercise: Exploring your Story

    5. Journal Exercise: Reviewing your Clients

    1. Finding your Magic

    2. Unlikely Sources of Magic

    3. Exploring your Creative Style (for Creatives only!)

    4. Identifying what you Want to Be Known For

    5. When the Key to Unlocking your Magic Lies in the Competition

    6. Defining Where you Fit in the Market

    7. Exercise: Create a Powerful Positioning Statement

    8. Exercise: Owning your Space

    9. Week One Assignment

    1. Welcome to Week Two

    2. Creating a powerful muse: essential to brand clarity

    3. Creating a Powerful Client Muse

    4. The muses in action: some sample muses

    5. Creative Exercise: Develop your Muse(s)

    6. Your Magical Muse FAQ's

    7. Muses, why they matter and how we use them

    1. Defining your Brand's Essence and Feeling

    2. Exercise: an immersive brand exploration

    3. Creative Exercise: This, or that...

    4. Defining your Brand's Essence

    5. Exercise: Define your Brand's Essence

    6. Create an 'Essence' Mood Board

    1. Define your Brand's Feeling

    2. Exercise: Define your Brand's Feeling

    3. Let's Nail your Essence and Feeling Together!

    4. Week Two Assignment: Your Brand's Essence and Feeling

About this course

  • £2,500.00
  • 71 lessons
  • 6.5 hours of video content