The Brand Stylist Academy

Hello and Welcome!

Welcome to Brand Catalyst

The Flow of the Course

A Note about the live sessions

The Strategic Brand Direction Document: An Overview

The Strategic Brand Direction Document: A Walkthrough + Client Case Studies

Your Strategic Brand Direction Template

How to Use your Strategic Vision Template

Brand Clarity Blockers

The Value of Listening

Welcome to Week One

Journal Exercise: What do you do?

Journal Exercise: Defining your Key Offerings and Routes to Market

Journal Exercise: Exploring your Story

Journal Exercise: Reviewing your Clients

Finding your Magic

Unlikely Sources of Magic

Exploring your Creative Style (for Creatives only!)

Identifying what you Want to Be Known For

When the Key to Unlocking your Magic Lies in the Competition

Defining Where you Fit in the Market

Exercise: Create a Powerful Positioning Statement

Exercise: Owning your Space

Week One Assignment

Week One Live: Welcome to Brand Catalyst!

Welcome to Week Two

Creating a powerful muse: essential to brand clarity

Creating a Powerful Client Muse

The muses in action: some sample muses

Creative Exercise: Develop your Muse(s)

Your Magical Muse FAQ's

Muses, why they matter and how we use them

Starting to Define the Essence of your Brand

Honing in on the Nuances

Exercise: an immersive brand exploration

Creative Exercise: This, or that...

Defining your Brand Essence and Feeling

Create an 'Essence' Mood Board

Week Two Assignment: Your Brand's Essence and Feeling

Week Two Live Lesson

Welcome to Week Three

Video Lesson - How I Create an Aligned Vision for a Brand

Inspirational Examples: Client Mood Boards

Brand Vision Bonus: How I Create a Brand Mood Board

Brand Vision Bonus: Creating an Instinctive Mood Board

Exercise: Create your Mood Board

Tuning into the Nuances

Exercise: Define the Nuances of your Brand

Week Three Live Lesson

Week Three Assignment: Your Mood Board