Brand Catalyst April 25
A five week brand activator for entrepreneurs, held just several times a year. Booking is via The Brand Stylist website rather than The Academy.
Hello and Welcome!
Welcome to Brand Catalyst
The Flow of the Course
A Note about the live sessions
The Strategic Brand Direction Document: An Overview
The Strategic Brand Direction Document: A Walkthrough + Client Case Studies
Your Strategic Brand Direction Template
How to Use your Strategic Vision Template
Brand Clarity Blockers
The Value of Listening
Welcome to Week One
Journal Exercise: What do you do?
Journal Exercise: Defining your Key Offerings and Routes to Market
Journal Exercise: Exploring your Story
Journal Exercise: Reviewing your Clients
Finding your Magic
Unlikely Sources of Magic
Identifying what you Want to Be Known For
When the Key to Unlocking your Magic Lies in the Competition
Defining Where you Fit in the Market
Exercise: Create a Powerful Positioning Statement
Exercise: Owning your Space
Week One Assignment
Week One Live: Welcome to Brand Catalyst!
Welcome to Week Two
Creating a powerful muse: essential to brand clarity
Creating a Powerful Client Muse
The muses in action: some sample muses
Creative Exercise: Develop your Muse(s)
Your Magical Muse FAQ's
Muses, why they matter and how we use them
Starting to Define the Essence of your Brand
Honing in on the Nuances
Exercise: an immersive brand exploration
Creative Exercise: This, or that...
Defining your Brand Essence and Feeling
Create an 'Essence' Mood Board
Week Two Assignment: Your Brand's Essence and Feeling
Week Two Live Lesson
Welcome to Week Three
Video Lesson - How I Create an Aligned Vision for a Brand
Inspirational Examples: Client Mood Boards
Brand Vision Bonus: How I Create a Brand Mood Board
Brand Vision Bonus: Creating an Instinctive Mood Board
Exercise: Create your Mood Board
Tuning into the Nuances
Exercise: Define the Nuances of your Brand
Week Three Live Lesson
Week Three Assignment: Your Mood Board