Course curriculum

    1. Hello and Welcome!

    2. Welcome to Brand Catalyst

    3. The Flow of the Course

    4. A Note about the live sessions

    5. The Strategic Brand Direction Document: An Overview

    6. The Strategic Brand Direction Document: A Walkthrough + Client Case Studies

    7. Your Strategic Brand Direction Template

    8. How to Use your Strategic Vision Template

    9. Brand Clarity Blockers

    10. The Value of Listening

    1. Welcome to Week One

    2. Journal Exercise: What do you do?

    3. Journal Exercise: Defining your Key Offerings and Routes to Market

    4. Journal Exercise: Exploring your Story

    5. Journal Exercise: Reviewing your Clients

    1. Finding your Magic

    2. Unlikely Sources of Magic

    3. Identifying what you Want to Be Known For

    4. When the Key to Unlocking your Magic Lies in the Competition

    5. Defining Where you Fit in the Market

    6. Exercise: Create a Powerful Positioning Statement

    7. Exercise: Owning your Space

    8. Week One Assignment

    9. Week One Live: Welcome to Brand Catalyst!

    1. Welcome to Week Two

    2. Creating a powerful muse: essential to brand clarity

    3. Creating a Powerful Client Muse

    4. The muses in action: some sample muses

    5. Creative Exercise: Develop your Muse(s)

    6. Your Magical Muse FAQ's

    7. Muses, why they matter and how we use them

    1. Starting to Define the Essence of your Brand

    2. Honing in on the Nuances

    3. Exercise: an immersive brand exploration

    4. Creative Exercise: This, or that...

    5. Defining your Brand Essence and Feeling

    6. Create an 'Essence' Mood Board

    7. Week Two Assignment: Your Brand's Essence and Feeling

    8. Week Two Live Lesson

    1. Welcome to Week Three

    2. Video Lesson - How I Create an Aligned Vision for a Brand

    3. Inspirational Examples: Client Mood Boards

    4. Brand Vision Bonus: How I Create a Brand Mood Board

    5. Brand Vision Bonus: Creating an Instinctive Mood Board

    6. Exercise: Create your Mood Board

    7. Tuning into the Nuances

    8. Exercise: Define the Nuances of your Brand

    9. Week Three Live Lesson

    10. Week Three Assignment: Your Mood Board

About this course

  • £2,250.00
  • 67 lessons
  • 3 hours of video content