The Brand Stylist Academy

Hello and Welcome!

Welcome to Brand Catalyst

The Flow of the Course

The Strategic Brand Direction Document: An Overview

The Strategic Brand Direction Document: A Walkthrough + Client Case Studies

Your Strategic Brand Direction Template

How to Use your Strategic Vision Template

Brand Clarity Blockers

The Value of Listening

Welcome to Week One

Journal Exercise: What do you do?

Journal Exercise: Defining your Key Offerings and Routes to Market

Journal Exercise: Exploring your Story

Journal Exercise: Reviewing your Clients

Finding your Magic

Unlikely Sources of Magic

When the Key to Unlocking your Magic Lies in the Competition

Journal Exercise: Finding your Space in the Market

Exercise: Create a Powerful Positioning Statement

Exercise: Owning your Space

Week One Live Session

Week One Assignment

Welcome to Week Two

Creating a powerful muse: essential to brand clarity

Creating a Powerful Client Muse

The muses in action: some sample muses

Creative Exercise: Develop your Muse(s)

Your Magical Muse FAQ's

Starting to Define the Essence of your Brand

Honing in on the Nuances

Exercise: an immersive brand exploration

Creative Exercise: This, or that...

Defining your Brand Essence and Feeling

Create an 'Essence' Mood Board

Week Two Live Session

Week Two Assignment: Your Brand's Essence and Feeling

Welcome to Week Three

Video Lesson - How I Create an Aligned Vision for a Brand

Inspirational Examples: Client Mood Boards

Brand Vision Bonus: How I Create a Brand Mood Board

Brand Vision Bonus: Creating an Instinctive Mood Board

Exercise: Create your Mood Board

Tuning into the Nuances

Exercise: Define the Nuances of your Brand

Week Three Live Lesson

Week Three Assignment: Your Mood Board