· bitesized seminar ·
Colour Psychology essentials
An energising and informative introduction to colour psychology - ideal for interested entrepreneurs and curious brand designers
curious to understand more about colour psychology?
In this 75 minute session we’ll explore the foundations of what makes colour psychology work and how you can use it to bring more objectivity, clarity and commercial clout to your brand.
We’ll explore the seasonal brand personalities, the detail of the brand elements that are best supported by each season and clear up the common misconceptions that get in the way of creating a cohesive and resonant brand identity.
We’ll explore the seasonal brand personalities, the detail of the brand elements that are best supported by each season and clear up the common misconceptions that get in the way of creating a cohesive and resonant brand identity.
"I love learning from the material in this way, I find I am able to absorb it entirely differently!"
Lani Sheldon, brand designer
see how to harness the seasonal personalities and bring more resonance to your brand
We’ll explore the headlines of each seasonal personality: the bedrock of the colour psychology for branding framework and your secret weapon for consistently and cohesively creating a brand that 'speaks' to your people in the right way.
We'll look at the distinctions between the 'brand seasons' or seasonal personalities, exploring how they differ from each other, as well as some of the crossover and connections between each.
I want to give you a sense of how you can harness the ‘feeling’ of the seasons when you’re creating your brand.
We'll look at the distinctions between the 'brand seasons' or seasonal personalities, exploring how they differ from each other, as well as some of the crossover and connections between each.
I want to give you a sense of how you can harness the ‘feeling’ of the seasons when you’re creating your brand.
discover what colour psychology brings to the brand design process
This is by far and away the most useful, insightful and empowering process I’ve discovered for consistently creating brand identities that will hit the mark from the get go and in this seminar, we take a 'toe dip' into this hugely transformative framework.
I'll show the designers amongst you how it can bring more clarity and cohesion to your design process and more perspective to the review and commissioning stages, allowing you to navigate the design process with ease and efficiency.
I'll show the designers amongst you how it can bring more clarity and cohesion to your design process and more perspective to the review and commissioning stages, allowing you to navigate the design process with ease and efficiency.
"It actually has sparked up something I have been putting off for a bit, I haven't felt aligned with my business name for a few years now as what info and offer has shifted so dramatically since so first started. I hadn't even considered its relevance in terms of the color psychology structure!"
Lani Sheldon, brand designer
Combining the seasons with flair, vision and intention
I'm often asked if you can combine the seasonal brand personalities - and this can be hugely challenging to both understand and to get right!
In this session we’ll explore the principles of how this works and I'll walk you through a handpicked selection of client case studies so you can see the process in action.
In this session we’ll explore the principles of how this works and I'll walk you through a handpicked selection of client case studies so you can see the process in action.
a highly specialist approach to colour psychology for branding
If you're interested in learning about colour psychology for branding, you're in the right place.
Incorporating colour psychology into my branding studio 15 years ago absolutely transformed my business. It shortcut our creative process, allowed us to communicate more effectively with our clients and, crucially, create work that instinctively connected visually.
My own approach is based on the wonderful Angela Wright's Colour Affects theory, but the unique spin is that I've combined that powerful framework with 25 years of specialist brand experience to create a robust, resilient and highly effective brand strategy and identity process that allows brands to connect at a deep and authentic level.
Incorporating colour psychology into my branding studio 15 years ago absolutely transformed my business. It shortcut our creative process, allowed us to communicate more effectively with our clients and, crucially, create work that instinctively connected visually.
My own approach is based on the wonderful Angela Wright's Colour Affects theory, but the unique spin is that I've combined that powerful framework with 25 years of specialist brand experience to create a robust, resilient and highly effective brand strategy and identity process that allows brands to connect at a deep and authentic level.
a pioneering approach built on decades of specialist experience
Building on Angela's seminal foundation, I've harnessed the powerful seasonal personality principles and developed an approach that gives us a powerful way 'in' and 'through' creating a brand.
I've drawn on my experiences of working on thousands of branding projects and teaching this to tens of thousands more and have developed a powerful and sophisticated method that that pulls together brand strategy, brand identity and the principles of colour psychology into my transformative Resonant Brand Method.
The result? A game-changing method for brands (and brand designers) that want to enchant their clients and connect at a deep and resonant level.
I've drawn on my experiences of working on thousands of branding projects and teaching this to tens of thousands more and have developed a powerful and sophisticated method that that pulls together brand strategy, brand identity and the principles of colour psychology into my transformative Resonant Brand Method.
The result? A game-changing method for brands (and brand designers) that want to enchant their clients and connect at a deep and resonant level.
online colour psychology courses
colour psychology for branding courses
