brand photography

Art Directing Impactful Website Photography

Discover how to create show stopping images for your website that showcase
the value in your offering and help you own your space..

enrol now

"huge thanks to you and Cecelina for this wonderful and powerful course – it has made my heart thud with possibilities! I’ve thought bigger, wider and better and the marvel is that through your guiding and expertise have a route to doing, not just dreaming."

Jennifer Tetlow


discover how to create elevated, evocative,
immersive brand photography for your website

gain A NEW PERSPECTIVE

The photography on your website has a huge impact on how your work, your product and the value in your approach is seen. Understand the principles, considerations and details to create show-stopping images for your website.

ELEVATE YOUR VISION

We'll walk you through the process of planning and envisioning your brand photography from a whole new perspective: bringing a new level of discernment to the images you create, curate and commission for your website.

CREATE A POWERFUL PLAN

Learn how to create an inspired, elevated and crucially, distinctive brief that will inspire your photographer, thrill your web designer and give you beautiful imagery that will allow you to own your space.

"I'm delighted to be signed up for this - a chunk of time to really intentionally concentrate on what I need my photographs to do rather than just randomly taking them and then choosing whatever is at hand"

Jane Lindsey

elevate your brand through the imagery on your website

For many prospective clients, your website will be the first point of contact with your brand and really influences how people see your business. Your photography is instrumental in this and it's imperative that it creates the right impact and crucially, connects with your audience in the right way.

Getting it right at this level is about more than choosing the right props or simply having an extensive library of images to draw from.

It's about creating depth, interest and flow; building credibility and trust through cohesion and consistency and creating images that support your content. It means enchanting your visitor from the get go and leaving a lasting impression.

discover how to create evocative, immersive, sensory images

There's a real art to creating, commissioning and curating images that make an experience of your website. Whatever you do, lifestyle brand or not, drawing your visitors into the experience of your offering through your imagery is a must.

In this course we share a wealth of experience and show you how to create a stronger connection with your audience. One that captivates your clients, encourages them to explore everything you have to offer and creates that all-important impulse to buy.

"IT’S A REALLY IN-DEPTH, INSIGHTFUL AND STRATEGIC DEEP DIVE INTO THE PHOTOGRAPHY YOU USE TO PORTRAY YOURSELF ON YOUR WEBSITE.
RUN, DON’T WALK, PEOPLE..."

Andrew Timothy O'Brien

art direct images that work for you commercially

There's a definite art to filling your website with images that are going to tell your story, showcase the value in your brand and that move your business forwards. As an experienced Creative Director and Photographer, Cecelina and I are uniquely placed to help you make the very most of this opportunity: from a creative, aesthetic and commercial point of view. And that's exactly what we are going to do - with bells on.

"I am just over halfway through and it is soooo good!
I am feeling so inspired about the possibilities."

Jennie

"just a quick note to say how much I am enjoying the course, especially the Wunderled case study... Suddenly I have something to grasp onto that seems truer to me - soulful beauty with inclusivity at its core."

jane lindsey

what you'll gain
THE PERSPECTIVE

From a renowned Art Director and Photographer. Invaluable.

THE INSIGHT

To bring a new level of discernment to the curation of your images on your website.

THE INSPIRATION

To bring a fresh approach and elevated to your brand photography.

THE ABILITY

To plan, prepare and create a clear and distinctive photography brief.

WHAT YOU'LL LEARN

a Brand Photography course
for entrepreneurs and creatives

01
DISCOVER HOW to use photography TO SHOWCASE YOUR brand IN its BEST POSSIBLE LIGHT and own your space
02
bring more cohesion and consistency to your website and build more credibility
03
explore creative ways to research your imagery and be inspired in a whole new way
04
learn how to create sensory, immersive photography that draws your visitors into your world
05
see how to utilise your content to spark innovative ideas and create images that connect
06
uncover creative ways to broaden the scope of your photography and bring more depth and interest to your website
07
gain insights into the nuts and bolts of wire-framing to bring order and cohesion to your thinking
08
LEARN HOW TO USE SCALE AND INTIMACY TO BUILD presence AND trust
09
Explore how to bring more intention to your portraits and headshots to strike the right chord
10
create a detailed creative brief your photographer (and website designer) will thank you for
11
discover how to use locations to unlock creative possibilities and elevate your brand
12
learn to think like an art-director and bring a new level of vision and flair to your brand imagery

"I am feeling so lit up and I am only halfway through the course. XO"

Lyz Plant

elevate your images and own your space

Enrol today and prepare to transform the impact your website creates

Buy Now

Course curriculum

    1. Welcome

      FREE PREVIEW

    2. Getting the Most out of this Course

    3. Copyright and Playing Fair

    4. Where you're Starting From

    5. Task: Defining your Website Photography Objectives

    1. The Place of Photography within your Brand Identity

    2. Case Study: Smith & Munson: a Fifth Generation British Flower Grower

      FREE PREVIEW

    3. Principles of Choosing Photography for your Website

    4. Considerations for Website Photography vs Campaign, Content or Portfolio Shoots

    1. Dillions Vineyard: Concepting and Setup

    2. Dillions Vineyard: Planning and Taking Care of Details

    3. Dillions. Vineyard: The Header Image

    4. Dillions Vineyard: The Locations and Styling Details

    1. Creating Impactful Header Images

    2. Bringing Depth to the Photography on your Website

    3. Broadening the Scope of your Photography

    4. Broadening the Scope of your Photography - A Checklist

    5. Scale and Intimacy

    6. Seasonality

    7. Task: Identify the Seasonality and Scale of your Brand Imagery

    8. People and Portraits

    9. Case Study - Wunderled

    1. Start with the Content

    2. What is a Wireframe?

    3. Case Study: Ania - Building out the wireframe

    4. Task: Create your Wireframe

    5. Bringing it Back to Brand Clarity

    6. Task: Starting to Plan your Shot List

    7. Case Study - Fiona's Website

    8. Case Study - Cecelina's Website

    9. Astutely Financial Training and Leadership Development, Our Insights on a Current Project

    10. Where You're at Now

    1. Building Inspiration

    2. Task: Create a Brand Photography Mood Board

    3. Case study - Fiona's Portraits

    4. Creative Research

    5. Task: Curating your Research

    6. Locations that Unlock Possibilities

    7. Choosing the Right Location

    8. Task: Exploring Locations for your Shoot

    9. Where you are at Now

About this course

  • £395.00
  • 51 lessons
  • 5 hours of video content
discover the course

take a free lesson

free lesson
how you'll learn
visually inspiring
commercially insightful
27 informative video lessons
8 creative & practical tasks
10 inspirational case studies
11 insightful text lessons

"This course was gorgeous and inspiring. I devoured the material... I cannot tell you how empowering this course is for an entrepreneur trying to elevate their brand"

Tiffany Eurich on Compose and Captivate

an unmissable course for entrepreneurs and creatives
who this course is for
ENTREPRENEURS &
CONTENT CREATORS

Get better results from your photographer and discover how to create images that help you own your space with this unique approach.

BRAND & website
designers

Gain a new level of intention and insights that will allow you to support your clients in creating better images that get your websites signed off faster!

photographers

Bring new insights, perspectives and knowledge to your work and arm yourself with the tools to create more powerful work that serves your clients better.

meet your instructors

This course is a collaboration between Fiona Humberstone, founder of The Brand Stylist and renowned photographer, Cecelina Tornberg. Together, the pair create evocative, immersive and beautiful imagery for brands who want to connect with their clients at a deep level and here we are excited to take you behind the scenes on their unique approach.

Art Directing Impactful Website Photography is the second course Fiona and Cecelina have produced together. Compose and Captivate was met with great acclaim in 2020 and we are excited to take things to the next level with you here.
About

Cecelina Tornberg

Photographer and teacher Cecelina Tornberg has established a global reputation for dramatic, romantic imagery and in particular, her unrivalled mastery of light. Originally from Sweden she has spent a decade working and travelling all over the world from her base in London, bringing a Scandinavian aesthetic to her images, characterised by natural movement and use of light.

She has photographed people and celebrations in breathtaking locations from the royal palaces of the Middle East to sunny Californian vistas, mythical Scandinavian forests and the historic castles and vineyards of the Mediterranean.

Signature
About

Fiona Humberstone

Fiona Humberstone is a Creative Director and Brand Strategist who is renowned for Art Directing and Styling resonant, evocative images that connect. Her work for her clients has been published in Conde Nast Traveller, British Vogue and Homes and Gardens magazine as well as in beautiful coffee table books.

As the founder of The Brand Stylist, Fiona has supported hundreds of thousands of entrepreneurs and brand designers create truly extraordinary brands and is widely recognised as thought leader in her field.

She is the author and publisher of the bestselling books How to Style your Brand and Brand Brilliance, variously described as ‘The business owners’ knowledge bomb book’ and ‘The book we’ve been waiting for’ by readers and press worldwide.

She has a knack for capturing the essence of a business, finding clarity in a complex brief and translating commercial goals into visual assets. Art Directing Impactful Website Photography will be her twelfth online course and she is thrilled to be collaborating with Cecelina again.

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A SUBHEADING GOES HERE
enrol today and let's transform your website photography!

The images on your website have a huge influence on how your brand connects with your audience and that all important impulse to buy: enrol in Art Directing Impactful Website Photography today and let's get some gorgeous images for you.

instalment plan

£400

two, monthly payments of £200
  • £200 at checkout, £200, 30 days later
  • Includes instant lifetime access to Chapters 1-4
  • Chapters 5-8 released 30 days later
  • Inclusive of VAT for UK businesses
Enroll Now
GAIN INSTANT ACCESS

£395

lifetime access
  • One, single payment
  • Includes instant, lifetime access
  • Completely self paced
  • Inclusive of VAT for UK businesses
Enroll Now

Frequently Asked Questions

Oh my goodness, most definitely! Whilst we won't be covering the technical aspects of taking photographs (see Cecelina's Illuminate course for that) you will gain so much from how we approach photography: putting a narrative, evocative and content-first priority at the heart of our work and showing you how to create images that move your business forwards.
Not especially. We covered styling pretty comprehensively in Compose and Captivate and how to bring more intention to your selection of props in Brand Vision, so we made the very deliberate choice not to repeat that here. You will, of course, pick up plenty of inspiration in the way we've styled the projects in our case studies, but there aren't specific lessons on styling in this class.
No. Thanks for asking. Your enrolment fee covers one user.
I share lots of content for free on my website and these online courses are priced fairly and more than reflect the value you'll gain from the class. If you'd like to discuss prices for multiple logins or even an affiliate programme if you have lots of clients who would benefit, then I'd be delighted to hear from you.
It's complicated!

If you're based in the UK, VAT is included in the listed price of your course and if you are VAT registered, you'll be able to claim that back.

If you're overseas, depending on your territory, tax may be added to the final course total. Frustrating, I know.

The platform provider, Thinkific, is legally required to charge tax in certain territories and I have no control over this. The tax you will pay will be dependent on your territory. I hope it doesn't put you off - these courses are utterly game-changing.
Yes, absolutely. Invoices are automatically generated when you enrol in a course. You have the opportunity to add your company details on sign up or in your client dashboard.
No, thank you for checking. This course will teach you how to Art Direct your photographer: by which we mean how to plan the images you need for your website, create an exciting vision and build out a brief that allows your photographer to work their magic in the most commercial way possible.
Good question! Not really, is the answer. Our focus here is on how to create images that will bring the content on your website to life, rather than the structure or technical aspects of your website. That said, there is a good amount of insight on wireframing your site and also planning your images which we hope will enhance how you approach your next website design.
Online courses are, by their very nature, inherently, 'non-returnable' and as such, are non-refundable.
I have taught tens of thousands of students across the years and as you'll see from the course ratings and reviews, am renowned for creating high quality courses and learning experiences.
The course page and curriculum should make the scope of the course really clear but if you have any questions about the suitability of the class prior to signing up, please do email me and I'll be delighted to answer.
Like all offerings from The Brand Stylist, this is a high value, well-considered course that will have a huge impact on your business. I've priced it at a level that makes it accessible to as many entrepreneurs as possible and I'm confident you'll love it! Do take a look at the reviews to get an insight into the quality of my classes. You're going to have a ball!
Your investment includes lifetime access to this course, so you can work through it at a pace that suits you. Go nuts and binge on everything in a couple of days or take your time and reflect in between lessons. You have complete control over how you work through the class. And with lifetime access (given that you stick to the terms) you'll be able to revisit any of those lessons that resonate the most in the future.
Aaah thank you! We hear that a lot! Instalment plans are here to make the course a little more accessible to those of you who can't make the full investment in one go, but we do need to align the release of content with the payment schedule.
If you're someone who loves to binge-watch a course, you're better off going with the full payment option and getting access to everything from the start.
If it's a bit late for that, we can still help! If you email me, we can arrange for a bank transfer and I can manually give you access to the rest of the course.
Please bear in mind that if you're overseas, you will need to cover the cost of the international banking fees so this won't be the most cost effective option, but it's possible.

"I know will add immense value to anyone wanting to really leverage the power of their website."

Jane Lindsey