create a distinctive brand

the name and
style your brand collection

Includes the Style your Brand trilogy of courses plus the Naming Masterclass. The ideal programme for entrepreneurs branding or rebranding your business. Includes the Brand Clarity, Brand Vision and Creative Direction courses. Invest in the collection and save £250

enrol now

four essential courses for
branding or rebranding in style

The Name and Style your Brand Collection includes three courses that will walk you through the entire process of creating a distinctive, resonant and commercially powerful brand identity plus one designed to help you create a brilliant name for your new brand. 

From finding clarity, defining your magic and unlocking your muses; to crafting a spine tinglingly thrilling vision for your brand identity and having the know-how to execute it all in style, this is the essential guide for those of you who are serious about creating a beautiful brand identity that wins you work. 

what's included in the collection

course 01
Brand Clarity

Everything starts here: find your space, define your essence and identify your muses

course 02
Brand Vision

Craft a vision for your brand that supports you at a commercial level.

course 03
Creative Direction

Master the impact your brand creates at every touchpoint.

COURSE 04
The Naming Masterclass

A powerful process for creating a brilliant name for your brand

"Fiona is the leading expert when it comes to everything to do with brand design and styling. She’s gets to the absolute crux, the essence of your brand and draws out of you what you might not realise your brand should be like. She’s just incredible!"

everything starts with clarity

Clarity is fundamental to creating a brand that connects, compels and endures, so we begin our journey here: with Brand Clarity. In this enlightening and uplifting course you'll define your magic, find your space and identify your key brand muses.

We'll map out your messaging, write your positioning statement and crucially, define the essence and feeling of your brand which will carry you through the branding process and well beyond.

"this course has utterly cut through the clutter.
I love how straight forward the lessons are and how deep the questions take you. I can not express strongly enough how valuable this course is."

Dawn Terizzi on brand clarity

create a resonant vision for your brand

Once you have dazzling clarity, it's time to create a thrilling vision for your brand that will help you own your space, connect with your clients and generate that all important sense of confidence.
You'll know from the Resonant Brand and Feels Right seminars that this stuff doesn't happen by chance. Heading straight to Pinterest and creating a mood board based on pure aesthetics misses opportunities at best and is very often business limiting. Brand Vision will give you the level of focus and insight you need to translate how you want your brand to feel into a vision that creates the right impact. Priceless (and essential).

'Loving the Brand Vision course! It’s fab, exactly what I need at this stage. Gorgeous imagery, super helpful content.'

Annie Shephard, The House Editor

master the impact your brand creates

It certainly sounds straightforward: armed with your glorious mood board you commission a brand designer and bam! Job done, brand launched, on with the business of, well, running your business. Except that if it were that simple, you'd be missing big opportunities.

Creating a brand identity that wins you work needs strategic input from you at the brand design stage and it needs executing effectively at every level. You just can't be hands off. This is the stage I see so many good intentions (and big investments) go awry. You need to behave like a Creative Director.

In Creative Direction I'll show you how to master the impact your brand creates. From what to look for when reviewing those initial concepts, to how to translate the detail of your typography across to your website and digital collateral, this is the essential step in realising the potential in your investment in your brand identity and crafting a brand identity that feels right at every touchpoint.

'I thoroughly enjoyed it, learnt a lot
and found it truly inspirational.

La Conroy, The La Edit

create a brilliant name

When you're in the midst of launching or rebranding your business, hitting on a name that captures the essence of your brand and communicates your magic with flair can be a real challenge.

The Naming Masterclass is a powerful process that will help you define a brilliant name for your brand and get that project moving forwards quickly!
A SUBHEADING GOES HERE

what you'll gain from the collection

01
gain dazzling clarity around your brand
02
identify the essence of your brand and define how it needs to feel
03
Find your space, define your magic and hone your messaging
04
get clear on your brand muses and bring them to life in the most powerful way
05
Create a Strategic Brand direction document to keep you and your team on track
06
Learn how each of the brand elements can influence how your brand feels
07
Understand the types of colour, tone and texture that will support your brand values
08
Work out the type, pattern and illustration styles that will resonate with your brand and allow you to own your space
09
Take a more intentional approach to the propping, styling and composition choices in your photography
10
Create a thrilling brand vision that works commercially
11
find, brief and work with a brand designer with confidence
12
execute your brand vision in style and realise the potential in your investment
enrol in the complete Name and Style your Brand
programme today and save £250
course 01
Brand Clarity

Everything starts here: find your space, define your essence and identify your muses

course 02
Brand Vision

Craft a vision for your brand that supports you at a commercial level.

course 03
Creative Direction

Master the impact your brand creates at every touchpoint.

COURSE 04
The Naming Masterclass

A powerful process for creating a brilliant name for your brand

separate selling price = £1395
enrol in the collection and save £250

Bought separately, your investment in the three courses would be £1395. Enrol today from just £1145 and save £250. Click on each course card to discover full course deliverables and the detailed curriculum.

"I recommend everyone who wants to start a brand, take these courses first. I'm sorry I didn't, because I would have saved a lot of money trying things out on my own. Thank you Fiona for teaching us all this and more."

Cristina Dusterhus

style your brand collection
a complete course for naming and branding your business

Four courses that guide you through the process of naming and branding or rebranding your business in style.
You'll know from the individual course descriptions that these courses are designed to accompany you alongside working with a professional brand designer, rather than a design-your-own brand course, but I thought it worth mentioning here again.

Style your Brand Collection

£1100£925

Lifetime Access
  • Includes:
  • Brand Clarity
  • Brand Vision
  • Creative Direction
  • Inclusive of VAT for UK customers
  • Save £175 on buying courses separately

Student reviews

I'm really proud of all of my online courses and work hard to make them inspirational, uplifting and highly effective, but don't just take my word for it...

Meet your teacher, Creative Director and bestselling author, Fiona Humberstone

Fiona Humberstone is founder of The Brand Stylist Academy. An exacting Creative Director and commercially minded Brand Strategist, Fiona works with a variety of entrepreneurs across the consumer and lifestyle sectors, bringing clarity, creativity and her incisive vision to every project she works on.

Fiona has spent more than twenty years in the industry, successfully navigating countless challenging times including two recessions and a global pandemic. She has owned, grown, sold and run franchises as well as founding, building and selling her own thriving design agency.

She’s the author and publisher of the bestselling books How to Style your Brand and Brand Brilliance, variously described as ‘The business owners’ knowledge bomb book’ and ‘The book we’ve been waiting for’ by readers and press worldwide. Fiona is passionate about empowering entrepreneurs to create exceptional brands and runs inspirational online courses, game-changing workshops and highly sought-after retreats.

She has a knack for capturing the essence of a business, finding clarity in a complex brief and translating commercial goals into visual assets. She is a creative thinker, an innovative marketer and thought leader in her field.

' Your Brand Vision course was a true delight to complete. You provide such an extensive, yet practical approach to designing a brand, it makes the process enjoyable, yet substantial and thoughtful.'

Eva Medalla, Brand Consultant

Frequently Asked Questions

No. Thanks for asking. Your enrolment fee covers one user.
I share lots of content for free on my website and these seminars are priced fairly and more than reflect the value you'll gain from the class. If you'd like to discuss prices for multiple logins or even an affiliate programme if you have lots of clients who would benefit, then I'd be delighted to hear from you.
It's complicated!

If you're based in the UK, VAT is included in the listed price of your course and if you are VAT registered, you'll be able to claim that back.

If you're overseas, depending on your territory, tax may be added to the final course total. Frustrating, I know.

The platform provider, Thinkific, is legally required to charge tax in certain territories and I have no control over this. The tax you will pay will be dependent on your territory. I hope it doesn't put you off - these courses are utterly game-changing.
Yes, absolutely. Invoices are automatically generated when you enrol. You have the opportunity to add your company details on sign up or in your client dashboard.
Online courses are, by their very nature, inherently, 'non-returnable' and as such, are non-refundable.
I have taught tens of thousands of students across the years and as you'll see from the course ratings and reviews, am renowned for creating high quality courses and learning experiences.
The individual course pages make the scope of the content really clear so please do check those before purchasing.
Like all offerings from The Brand Stylist, these courses have been carefully designed and produced to get you the best possible result in the most inspired way and I know you'll love the
Your investment includes lifetime access to all the courses in the collection, so you can work through it at a pace that suits you. Go nuts and binge on everything in a couple of days or take your time and reflect in between lessons. You have complete control. And with lifetime access (given that you stick to the terms) you'll be able to revisit them all in the future too.
Yes, absolutely! You're very welcome to dip in and out of those which appeal most. I've put the collection together for those of you who are serious about crafting the right impact with your brand and maximising the potential of your investment in your brand and so the trilogy will guide you through from start to finish and save you a substantial amount along the way!